The Most Tangible Feature: LTE Support

As the iPad straddles the divide between the smartphone and the notebook, wireless connectivity is a must to maximize its usefulness. In cities where WiFi is plentiful, opting for cellular connectivity isn't absolutely necessary, but in most of my travels I find that having some form of data plan associated with your tablet makes it a far more useful device.

If you already have a wireless hotspot or can create one through your smartphone, the appeal of a cellular modem in your iPad is diminished. There's still the convenience aspect of simply unlocking your tablet and having internet access regardless of where you are, and without having to turn on another device or configure a software based personal hotspot.

If you don't have either of these things however, and you plan on using your iPad regularly outside of your home/office, buying one of the cellular enabled versions is a costly but sensible decision.

In the past the iPad was limited to 3G operation, however arguably one of the most tangible improvements with the new iPad is its support for LTE. Through Qualcomm's MDM9600, a 45nm LTE modem with support for EVDO and HSPA+ (but no voice), Apple brings the most complete set of cellular connectivity options we've seen on the iPad.


Qualcomm's MDM9600 in the LTE iPad, courtesy iFixit

Before we get to the discussion of service plans, performance and the personal hotspot, I must stress just how big of an improvement LTE is on the iPad compared to last year's 3G models. Although LTE on a smartphone is pretty amazing, it's even more shocking on a tablet. Assuming your usage model on an iPad is a closer approximation of a notebook usage model, the inclusion of LTE is akin to always being on an extremely fast cable internet connection. Web pages load up just as quickly over LTE as they do over WiFi at my home (since the iPad's WiFi is limited to around 30Mbps in most cases, which ends up being peak downstream for me on AT&T's LTE network here in Raleigh). At my parents' house, where the fastest internet available is 6Mbps DSL, it's actually even faster for me to browse the web on the LTE iPad than it is using their WiFi. Obviously their home internet offers unlimited data transfers, while the LTE iPad does not, but for non-primary use the performance is absolutely worth the entry fee.

I mentioned the LTE connectivity on the new iPad is the most tangible feature of the tablet because the improvement in web page loading times alone makes the tablet feel much faster than its predecessor. While you can argue about how significant the Retina Display is, there's no debating about how much faster LTE is over the 3G iPad 2 models when out of range of WiFi. It's just awesome.

The LTE Breakdown, Carrier/Frequency Support

In the US, Apple makes three versions of the new iPad available: a WiFi-only device that lacks the MDM9600 and its associated components, a Verizon LTE version and an AT&T LTE version. The pricing between the three options is outlined below:

The new iPad Lineup
  16GB 32GB 64GB
WiFi $499 $599 $699
AT&T WiFi + 4G $629 $729 $829
Verizon WiFi + 4G $629 $729 $829

As has always been the case, these's a $130 adder to enable cellular connectivity on the iPad. Apple is making up for slimmer than usual margins on the 16GB WiFi iPads by charging quite a bit for NAND and cellular upgrades. Unfortunately there's no way around the cost (outside of relying on an external hotspot via smartphone/MiFi) and the added functionality is definitely worth it.

Just as before, AT&T and Verizon offer no-contract data plans for use with the new iPad. These plans don't require any activation fee and can be managed on the iPad itself. You can cancel and re-activate at any time:

iPad Data Plans
  $14.99 $20 $30 $50
AT&T 250MB - 3GB 5GB
Verizon - 1GB 2GB 5GB

AT&T offers the better "deal" at $30 per month although both carriers offer the same 5GB limit for $50 per month. Currently only Verizon enables iOS' personal hotspot option on all of its plans for no additional charge. AT&T claims it is working on enabling personal hotspot, however it is currently not available.

Both the AT&T and Verizon versions support the same GSM/UMTS/HSPA/HSPA+ frequencies and ship carrier unlocked so you can swap in any microSIM and use your iPad on a supported network. The table of bands supported by both models is below:

Cellular Network Support
  AT&T WiFi + 4G Verizon WiFi + 4G
4G LTE 700 MHz, AWS 700MHz
EV-DO Rev. A - 800, 1900 MHz
UMTS/HSPA/HSPA+/DC-HSDPA 850, 900, 1900, 2100 MHz
GSM/EDGE 850, 900, 1800, 1900 MHz

The premise behind shipping the iPad unlocked is to allow users to purchase and use SIM cards from around the world when traveling. As long as the network you're on is supported by the iPad, your microSIM will work.

LTE support is unfortunately confined to North America only. International support is limited to 3G. And although DC-HSPA+ is supported by the new iPad, T-Mobile customers in the US are mostly out of luck. A T-Mobile microSIM will work but unless you're in a market where T-Mobile has enabled W-CDMA on 1900MHz, you'll be limited to EDGE speeds. In theory, if T-Mobile had two available W-CDMA carriers on 1900MHz in your area you could get DC-HSPA+ but that seems highly unlikely given the limited 1900MHz spectrum T-Mobile has available.

Although both AT&T and Verizon have LTE-FDD deployed on 10MHz wide carriers in the US, many AT&T markets use 5MHz carriers. In a 5MHz AT&T LTE-FDD market, assuming all else is equal in terms of deployment and loading, Verizon's network should be significantly faster. The reality of the matter is far more complex. Verizon's LTE network is (presumably) far more utilized as its been in operation for longer than AT&T's. Verizon's carrier bandwidth advantages can easily be eaten up by an increase in active LTE subscribers. On the flip side, there's also the question of deployment strategies. Take Las Vegas for example. As we found at CES, AT&T had great coverage in key areas (e.g. the Las Vegas Convention Center), however at other hotels around the Las Vegas Strip we typically had better luck on Verizon. It's been my personal experience that AT&T's network is either be great or horrible, with very little in between. Verizon on the other hand tends to deploy much more evenly from what I've seen.

Raleigh, NC, my home town, happens to be a 5MHz market for AT&T. With both AT&T and Verizon LTE deployed here, I ran through a combination of nearly 200 speedtests across two LTE iPads around the North Raleigh area:

AT&T LTE vs. Verizon LTE in Raleigh, NC—Downstream
  Average Max Min
AT&T 11.46 Mbps 25.85 Mbps 1.12 Mbps
Verizon 13.33 Mbps 29.52 Mbps 0.33 Mbps

AT&T LTE vs. Verizon LTE in Raleigh, NC—Upstream
  Average Max Min
AT&T 4.44 Mbps 12.35 Mbps 0.07 Mbps
Verizon 4.52 Mbps 19.67 Mbps 0.01 Mbps

AT&T LTE vs. Verizon LTE in Raleigh, NC—Latency
  Average Max Min
AT&T 72.9 ms 120.0 ms 58.0 ms
Verizon 84.1 ms 217.0 ms 60.0 ms

On average, Verizon was faster than AT&T. I measured a 15% advantage in average downstream speed and a similar improvement in latency. The two were roughly equivalent in average upload speeds, with AT&T managing a small 1.8% advantage. The numbers were closer than expected, given that Raleigh is a 5MHz market for AT&T, but I suspect some of the mitigating factors I mentioned above are at work here.

Subjectively, Verizon did seem to be faster more often although I didn't really have any complaints about the performance of the AT&T LTE iPad. Both iPads indicated they remained on LTE although, as you can see from the data above, performance can get very low before officially falling back to 3G.

In the case of the AT&T iPad, if you don't have LTE coverage you first fall back to HSPA+ which can still deliver respectable performance. Verizon iPad owners will unfortunately fall back to EVDO, which can be significantly slower. If Verizon LTE coverage is good in the places you plan on using your iPad then this difference isn't really a big deal. As with any smartphone carrier decision, you need to factor in where you plan on using the device into your decision.

The Display: In Practice The iPad as a Personal Hotspot: Over 25 Hours of Continuous Use
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  • Steelbom - Thursday, March 29, 2012 - link

    I'm curious why we didn't see any graphics benchmarks from the UDK like with the iPhone 4S review?
  • Craig234 - Thursday, March 29, 2012 - link

    Wow, this is good to buy... 'if you are in desperate need for a tablet'?

    That's a pretty weak recommendation, I expected a much stronger endorsement based on the review.
  • Chaki Shante - Friday, March 30, 2012 - link

    Great, thorough review, thanks Anand et al.

    Given the sheer size of the SoC (like 4x larger then Tegra2 or OMAP4430, and 2x Tegra3), you'd bet Apple has the fastest current SoC, at least GPU-wise.

    This SoC is just huge and Apple's margin is certainly lowered. Is this sustainable on the long run ?

    I wonder if any other silicon manufacturer could make same size devices (not technologically but from a price perspective) and expect to sell them.
  • dagamer34 - Friday, March 30, 2012 - link

    No one else needs to crank out so many chips that are the same. Also, other companies will be waiting long enough to use 28nm, so there's little chance they'll be hitting the same size as the A5X on 45nm.
  • Aenean144 - Friday, March 30, 2012 - link

    Since Apple is both the chip designer/licensee and hardware vendor, it saves them the cost of paying a middleman. Ie, Nvidia has to make a profit on a Tegra sale, Apple does not, and can afford a more expensive chip from the fab compared to the business component chain from Asus to Nvidia to GF/TSMC and other IP licensees.

    I bet there is at least 50% margin somewhere in the transaction chain from Asus to Nvidia to GF/TSMC. Apple may also have a sweetheart IP deal from both ARMH and IMGTEC that competitors may not have.
  • shompa - Friday, March 30, 2012 - link

    @Aenean144

    Tegra2 cost 25 dollars for OEMs and 15 dollars to manufacture. A5 cost Apple 25 dollars to manufacture. By designing its own SoC Apple got 30% larger SoC at the same price as Android OEMs.

    Tegra3 is huge. That is a problem for Nvidia. It costs at least 50% more to manufacture. Nvidia is rumored to charge 50 dollar for the SoC.

    A5X is 50%+ larger then Tegra3. Depending of yields it cost Apple 35-50 dollar per SoC.

    The integrated model gives Apple cheaper SoCs, but also custom designed for their needs. Apple have a long history of Accelerating stuff in its OS. Back in 2002 it was AltiVec. Encoding a DVD on a 667mhz powerbook took 90 minutes. The fastest X86 AMD 1.5ghz it took 15 hours. (and it was almost impossible to have XP not bluescreen for 15 hours under full load). Since 2002 Apple accelerate OSX with Quarz Extreme. Both these techniques are now used in iOS with SIMD acceleration and GPU acceleration. Its much more elegant then the brute force X86 approach. Integrated makes it possible to use slower, cheaper and more efficient designs.
  • shompa - Friday, March 30, 2012 - link

    The A5X SoC is a disaster. Its a desperation SoC that had to be implemented when TSMC 28nm process slipped almost 2 years. That is the reason why Apple did not tape out a 32nm A5X on Samsung. PA Semi had to crank out a new tapeout fast with existing assets. So they took the A5 and added 2 more graphics core.

    The real A6 SoC is probably ready since long back, but TSMC cant deliver enough wafers. The rumored tapeout for A6 was mid 2011. Apple got test wafers from TSMC in june and another batch of test wafers in october. Still at this point Apple believed they would use TSMC for Ipad3.

    ARM is about small, cheap and low power SoCs. That is the future of computing. The A5X is larger then many X86 chips. Technically Intel manufactures many of its CPUs cheaper then Apple manufactures the A5X SoC. That is insane.
  • stimudent - Friday, March 30, 2012 - link

    Products reviews are fun to look at, but where there's a bright side, there is always a dark side. Maybe product scoring should also reflect how a manufacturer treats its employees.
  • name99 - Friday, March 30, 2012 - link

    You mean offers them a better wage than they could find in the rest of China, and living conditions substantially superior to anywhere else they could work?
    Yes, by all means let's use that scoring.

    Or perhaps you'd like to continue to live your Mike Daisey dystopia because god-forbid that the world doesn't conform to your expectations?
  • Craig234 - Friday, March 30, 2012 - link

    I'm all for including 'how a company treats its employees' and other social issues; but I'd list them separately, not put them in a product rating.

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