The Apple iPad Review (2012)
by Vivek Gowri & Anand Lal Shimpi on March 28, 2012 3:14 PM ESTThe Display: In Numbers
Apple is very big on maintaining a consistent experience between its products. We see this a lot in our Mac reviews where it's not unusual to see similar white points across virtually all Apple products. It's no surprise that the with the move to the Retina Display Apple wanted to retain as much of the original iPad's display characteristics as possible. We'll start with an analysis of brightness and contrast, both of which remain relatively unchanged from the iPad 2:
Apple is expected to have triple sourced panels for the new iPad, so you can expect to see variation in these results but for the most part you can expect the new iPad's display to perform similarly to the previous model.
Despite similar brightness and contrast to the previous model, the new iPad offers remarkably better color gamut and color reproduction than its predecessor. Relative to other tablets, the iPad's display is spectacular.
As we mentioned in our Retina Display analysis, Apple delivered on its claims of a 44% increase in color gamut. The new iPad offers nearly full coverage of the sRGB color space and over 60% of the Adobe RGB gamut:
Below is the CIE diagram for the new panel with an sRGB reference plotted on the same chart so you can visualize the data another way:
Color accuracy has improved tremendously if we look at delta E values for the primary and secondary colors:
Remember from our display reviews, lower delta E values indicate greater color accuracy. Values below 4 are typically considered good and you can see that the iPad 2 as well as the Transformer Prime both fell short in this department. With the new iPad Apple has clearly focused on color accuracy, which makes sense given it was used as the vehicle to introduce iPhoto for iOS.
Apple still has a lot of work ahead of itself to really put forth a professional quality display in a tablet, but for now the Retina Display is easily the best we've seen in a tablet and a tremendous step forward.
What's most absurd about the iPad's Retina Display is that you're able to get this resolution and panel quality in a $499 device. While we must be careful not to give Apple too much credit here as Samsung, Sharp and its other display partners clearly make the Retina Display, it's obvious that Apple has really been pushing its partners to develop solutions like this.
The biggest problem in the production of any commoditized component is the primary motivation for innovation is to lower cost. For years I argued with notebook PC makers to use higher quality LCD panels but no one was willing to commit to the quantities that would lower costs enough. I was also told that as soon as you put these notebooks on shelves at Best Buy, users wouldn't really care whether they were getting a high quality IPS display or not—all that mattered was the final price.
Apple, under the leadership of Steve Jobs, had a different mentality. Steve's pursuit was quality and experience, cost was a secondary concern. Through slow and steady iteration of this approach, Apple was able to build up a large enough customer base and revenue to be a significant force in the industry when it came to driving costs down. Apple can easily fill your fabs and eat all that you can produce, but you'll have to do whatever it wants to get the order.
Apple's behavior since it got rich has been to drive down the cost of higher quality components, LCDs being a perfect example. Unfortunately other companies don't benefit as much here as Apple tends to buy up all of the production of what it has pushed to create. That's one reason why, although ASUS was first to introduce a 1080p Transformer Pad, it won't launch until well after the new iPad. From what I've heard, the panel makers are all busy servicing Apple's needs—everyone else comes second.
Eventually the entire industry will benefit and all indications point to Apple doing something special for "pro" users in the notebook space next. As I've said previously, Apple has raised the bar with the iPad's Retina Display. The time for average display quality in a $500 tablet is over, the bar has been raised. It remains to be seen whether or not Apple will be able to maintain this quality across all suppliers of its Retina Display. On the iPhone Apple has been entirely too lax about maintaining consistency between suppliers. If it wants to be taken seriously in this space Apple needs to ensure a consistent experience across all of its component vendors.
Facebook
Twitter
RSS
234 Comments
View All Comments
Anand Lal Shimpi - Thursday, March 29, 2012 - link
Max brightness.Take care,
Anand
h4stur - Thursday, March 29, 2012 - link
I use it every day. But it don't see enough improvement in the new version, to warrant an upgrade. I view the high ress as an actual downgrade. As the machine will have to upscale the majority of the content.mavere - Thursday, March 29, 2012 - link
text text text text.If that means nothing to you, then the upgrade won't do anything for you. For the rest of us, this screen is a godsend.
darkcrayon - Thursday, March 29, 2012 - link
I'm guessing the machine will have to upscale very little content other than images on the web in a month or two. Every major app will be updated for the higher resolution, no new app will be caught dead not supporting the new resolution, and text based apps get a "free" upgrade to the higher resolution. If your primary concern is whether images on the web will be updated, then that's an area for disappointment. Otherwise...adityarjun - Thursday, March 29, 2012 - link
I love this site and most of the reviews. Since the ipad has been released I have been coming here 6-7 times a day just for this review. Glad to see it finally put up. I just registered here specifically to ask a few questions.While I was more than impressed with the review, I was hoping to read something about the use of Ipad as an educational tool. This section was sadly missing.
I am a engg grad student and I am currently looking for a good pdf reader. The only viable options for me are the new Ipad or the Kindle DX (the kindle 6" is too small). While the Kindle does sound good , the problem is that some of my pdf books are over 100mb and full of mechanical drawings. Will the Kindle be able to handle that, especially if i want to frequently jump pages or refer to multiple books side by side? I have never seen a Kindle in person so anyone who has used it, please comment.
Reading ebooks on my laptop is a pain. I often read through the night and that is not possible for me to do on a laptop. The vertical height is too small and I often end up turning the laptop 90 degree to read. Not to mention, carrying around a laptop in your hand is impossible for long durations. Plus the zoom options on Adobe reader are just weird. In short, I am really uncomfortable reading on a laptop. I have tried both a 14" 1366*768 screen as well as 17" 1920*1080 screen
On the other hand, ipad gives me the advantage of iOS. I will also be able to see OCW videos on the ipad as well as watch my college slides (ppt). Ipad owners please comment-- can i play .avi or real media player file on it directly or through an app? I can also use the educational apps like Khan academy plus it can serve as a note taking device. The disadvantage of the ipad is that reading on it through the night will probably leave me blind in a year or so. I have myopia and my power is -8D. That is one BIG disadvantage, or so I have read. I have never used an ipad so perhaps someone who uses it can share their experience of reading on it for hours at a stretch.
I am really confused about this so I hope the collective intelligence of this site will help me make an informed decision. And I would really like to see a page in the reviews of tablets that talk about the reading and note talking abilities and the educational purposes they can serve.
Monobazus - Thursday, March 29, 2012 - link
I understand your desilusion with the ommission here of any specific discussion of the advantages or desadvantages of using the iPad as a book reader. After all, that may probably be one of the main usages of the iPad, apart from browsing the web or checking the email or Facebook posts. But anandtech.com is mainly a tech site for geeks and technically oriented people, and we must understand that putting a special emphasis on specs and speeds is more interesting for the majority of its readers. For an analysis of your question, you could perhaps go into one of the various sites that deal with ebook readers. Unfortunately most of them, as far as I can tell, have not the level of expertise or care that anantech.com has in its analysis (see http://www.the-ebook-reader.com/ipad-3.html as an example).Now to your questions. I have no direct experience with the new iPad or the kindle DX. I have an iPad 1 and a kindle 3 (the one with the 6" screen and no touch controls). I haven't seen yet the new retina display of the iPad, but from what I've been reading it's much better on text than the previous editions. I doubt however that it is as good for the eyes as the eInk screens are - these are reflective and, as such, closer to paper than LCD screens. From my experience - I'm an intensive reader and use glasses, due to my advanced age - eInk screens don't put as much stress on the eyes as the emissive screens do. If you are planning to read through the night with a LCD screen use an indirect ambient light and plan for frequent periods of rest.
On the other hand, handling pdfs on the Kindle is an awful experience. A DX is certainly better than a 6" one, no doubt, because the bigger screen allows for larger type. On a 6" screen you can forget pdfs. You can't read them. If your typical pdfs can be accommodated in a 9,7" screen without zooming, then a DX can be the eReader for you. But be careful with the illustrations: I think the DX has the same controls that the 6" non-touch kindle. If that's the case be prepared for a bad experience with the illustrations, specially if they are detailed and need zooming (or if they have colour). The DX is a non-touch machine. The iPad touch controls are much better.
You can't see two documents side by side on any of these readers: not on the iPad and not on the Kindle. For that you need a laptop. On the iPad you can use a trick: open one document in one app (say, on the eBook app) and the other in other app (say, on the kindle reader). By switching rapidly between them, you can see the two documents in rapid succession. You can't do that on the Kindle. But this is a trick, a compromise, and not the same thing as looking to two documents side by side.
As to seeing ppt's and videos, the iPad is the way to go. There are apps for that. The kindle has not that capability.
In the end, my advice is this: try to get access to an iPad before buying, and see if it meets your expectations for reading clarity and comfort. Getting access to a DX before buying may be more difficult, because there are few people around with them. I have yet to see one and they are around for several years.
I'm sorry if these considerations haven't been useful for you.
Monobazus - Thursday, March 29, 2012 - link
See this YouTube analysis of the Kindle DX with pdf's: http://www.youtube.com/watch?v=bVPBCD0GgBw&fea...adityarjun - Thursday, March 29, 2012 - link
Thanks you very much for your reply.It does seem as if neither of the two fit my needs perfectly. So I will have to make a compromise.
A 6" kindle or 7" tablet is out the question. It is just too small to read comfortably on.
The Kindle DX's screen and size seemed good to me but if you say that it can't handle pdfs comfortably then it is of no use to me. I will not be viewing any newspapers or magazines nor will I be surfing the net with it.
The only other option that remains is to use the ipad. The pros is that it should be able to handle large pdf *as per videos on youtube* as well as all my videos.
The con is the eye strain.
Is it really as bad as some sites make it out to be? Especially when compared to an e ink reader?
I will try to get my hands on an ipad and use it for a day or two but come to think of it, the screen cant be that much more stressful than a normal laptop, can it? And I have been reading reviews of the SoCs on Anandtech since morning...
Damn, I am really gonna go blind at this rate. *summons immense willpower and tries to close anandtech* * fails :-) *
mr_ripley - Thursday, March 29, 2012 - link
I keep and read all my technical pdf files on the ipad (textbooks, reports, memos, drawings, etc). I use an app called GoodReader which is absolutely amazing with all kinds of pdfs.Regarding eye strain, I usually keep my brightness setting at around 50% and zoom in to make the font large, which strains my eyes a little less and definitely less than a desktop screen. The sharp font on the new retina screen helps as well. That said I will admit it is not as easy on the eyes as an e-ink display.
tbutler - Thursday, March 29, 2012 - link
Honestly? I think the iPad's screen (even the first iPad, let alone the new one) gives me significantly *less* eyestrain than eInk, and I've owned a couple of Sony eInk readers.For me, the key eyestrain issue between the two is contrast. eInk displays are a light grey background with dark grey text, and in bright lighting the contrast is fine. But in less than bright lighting - for example, an indoor room without either a ceiling light fixture or multiple floor lamps - I start having trouble with distinguishing the text. Even a 40-year-old yellowing paperback is easier for me to read under those conditions. While you can use a clip-on reading light, I find that both clunky and less effective than it would be on paper.
The iPad (and really, any backlit LCD screen) has the 'stare into backlight' issue; but honestly, this is rarely a problem for me, and in particular it's much less of a problem than eInk contrast issues. Backlit color LCDs also wash out in bright sunlight, but not in even the most brightly-lit interior room, in my experience - however, for me this isn't a significant issue, since I spend much more time reading indoors than outdoors.
So just in terms of legibility, I'd pick the iPad (or the nook Color/Tablet) over any of the eInk readers I've used. And that's leaving out issues of software and PDF handling.