AMD Radeon HD 7750 & Radeon HD 7770 GHz Edition Review: Evading The Price/Performance Curve
by Ryan Smith & Ganesh T S on February 15, 2012 12:01 AM EST- Posted in
- GPUs
- AMD
- HTPC
- GCN
- Radeon HD 7000
Final Words
Wrapping things up, I once had someone comment to me that they can gauge my opinion of a product based solely on the first paragraph of the final page. If I say “there’s no such thing as a bad card, only bad prices” then it’s likely not a favorable review. That statement is once more being validated today, if only in a meta context.
To be clear, we’ve been waiting for some time to see GCN filter down to lower priced cards, and even longer to see PowerTune in particular make it down here. The fact that we now have reliable power throttling and solid compute performance is not lost on us. It’s a welcome advancement.
However our expectation with a new manufacturing process – and perhaps we’re being greedy here – is that we’ll see cards become cheaper and we’ll see power consumption come down. AMD has achieved the second item in spades, and as a result both the Radeon HD 7750 and Radeon HD 7770 are well ahead of any competing 75W and 100W cards respectively. The 7750 in particular is a standout thanks to the fact that it generally offers 5700 series performance on a sub-75W card, and even at $109 it clearly offers a great deal of value as an HTPC video card. All of this will be an even more welcome change when Cape Verde filters down to laptops in the coming months.
The problem for AMD today isn’t the power/performance curve, it’s the price/performance curve. 16 months ago AMD launched the Radeon HD 6850 at $179 amidst fierce competition from NVIDIA. Ignoring the current price of the 6850 for the moment, on average the 7770 delivers 90% of the 6850’s gaming performance for 90% of the 6850’s launch price. In other words in 16 months AMD has moved nowhere along the price/performance curve – if you go by launch prices you’re getting the same amount of performance per dollar today as you did in October of 2010. In reality the 6850 is much cheaper than that, with a number of cards selling for $159 before a rebate, while several more 6870s sell for $159 after rebate. The 7770 is so far off the price/performance curve that you have to believe that this is either a pricing error or AMD is planning on quickly halting 6800 series production.
Now to be fair there’s more to consider than just performance in existing games. The 7770 supports DX11.1, VCE, PowerTune, Fast HDMI, and other features the 6800 series doesn’t have, and it does all of this while consuming around 25W less than the 6850. But that’s just not enough. DX11.1 is a point update that’s still the better part of a year away and will only offer a tiny number of new features, while VCE is AWOL and cannot be evaluated, and Fast HDMI will be a niche feature for use with extremely expensive TVs for some time to come. This is not like the 4000/5000 series gap – today and tomorrow the 7000 series will only offer marginal feature benefits. The best argument for the 7770 is the power difference, but considering that both the 6850 and 7770 require external power anyhow that 25W difference is unlikely to matter.
The 7700 series is a fine lineup of cards, but AMD has finally shot itself in the foot with its conservative pricing. The 7750 can ride on the sub-75W niche for now, but the only way the 7770 will make any sense is if it comes down in price. Until then AMD’s worst competition for the 7700 series is not NVIDIA, it’s their 6850.
With that said, the 7700 series clearly has potential. XFX’s R7770 Black Edition S Double Dissipation does a great job demonstrating this with its virtually silent operation, while the card’s factory overclock largely closes the performance gap with the 6850. With its combination of performance and power consumption the 7700 series will be AMD’s midrange workhorse for 2012, of that there is no question. Now it’s simply up to AMD to make it so. After all there’s no such thing as a bad card, only bad prices.
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ArizonaSteve - Wednesday, February 15, 2012 - link
Time for the DOJ to start looking into the price fixing that's going on here.A5 - Wednesday, February 15, 2012 - link
Price fixing is explicit, purposeful collusion between 2+ manufacturers to set prices at an unnaturally high level. For an example, see the memory market in the early 2000s.That is not what is happening here.
mattgmann - Wednesday, February 15, 2012 - link
Both of these companies settled price fixing lawsuits in 2008 under similar circumstances. They've cheated before; don't be surprised if they're cheating again.mckirkus - Wednesday, February 15, 2012 - link
If Coke and Pepsi both start pricing cans of soda at $50 each, doesn't mean people will buy them. The 7770 is a $50 can of soda.CeriseCogburn - Wednesday, March 21, 2012 - link
Yeah sure is price fixing when the always victorious gtx460 is $110 bucks and beats the 7770 every time and there's a large stock available...Or the other, triple fan GTX580 at the egg for $359, and the other reduced way down from $500.
AMD is scalping we customers even now and has been since before this review.
chizow - Wednesday, February 15, 2012 - link
There's an easy solution to price fixing: Don't buy at their asking price, or buy the faster, last-gen for cheaper.Its not like GPUs go bad like produce or get consumed like oil. Just keep using whatever you have in your rig now, because chances are its just as fast at a cheaper price than what AMD is asking for these "new" next-gen parts.
Iketh - Thursday, February 16, 2012 - link
meh I'm not worried about it just yet, it's too early... I bet it's because of poor yields, which would make the pricing legitimate... remember it's a new arch on a new nodeif the situation is the same in a month or 2, i'll be among those complaining
akbo - Wednesday, February 15, 2012 - link
I guess AMD is gonna let go of the old 6850 quick, 'cause no one is gonna buy it with this prices. Perf/watt very good tho, although mem bandwith very dissapointing. DDR4 is not coming soon enough, let alone GDDR6. 128 bits are simply not enough and 256 bits is adding more power/complexity. Can't wait for the day when GDDR6 comes and hopefully doubles bandwith for lower power/efficient clock speed. Oh, and gpu companies, when that day comes, don't be stingy like you always are and end up giving us 64 bits instead.silverblue - Wednesday, February 15, 2012 - link
Bring back TBDR and you won't need stupidly wide memory buses. ;)Roland00Address - Wednesday, February 15, 2012 - link
This is figuring out the price per performance, how many dollars you have to spend to get each FPS. Using Anandtech's Crysis: Warhead: 1680x1050 Gamer Quality Everything, Enthusiast Shaders+4xAA (Lower is better since you get a better bang for your buck.) Prices are from Newegg, using the cheapest card out there, no MIR are factored in, price includes shipping. Notes the 7750 and 7770 are not on newegg yet, so I am using the MSRP with no shipping to figure out the FPS per dollar. The GTX460 is using an older anandtech test since it is no longer using the more recent benchFPS Per Dollar/Video Card/FPS/Price/Shipping/Total
$3.81 Radeon 5750 28.1 99.99 6.98 106.97
$3.23 Radeon 5770 32.5 104.99 0.00 104.99
$3.23 Radeon 6850 45.7 139.99 7.56 147.55
3.01 Radeon 6870 53.1 159.99 0.00 159.99
3.46 Radeon 7750 31.8 109.99 0.00 109.99
4.35 Radeon 7770 36.8 159.99 0.00 159.99
3.88 Geforce GTX550 TI 32.7 119.99 6.98 126.97
3.56 Geforce GTX460 1GB 41.4 139.99 7.56 147.55
3.65 Geforce GTX560 48.5 169.99 6.98 176.97
As you can see, the Radeon 7750 is actually a very good card for its price. It beats the old Radeon 5770 series, and all the Geforce only losing to the Radeon 6800 series in the terms of value. Don't forget though the Radeon 7750 can be single slot, doesn't need a 6 pin, and generates less noise and heat.
The 7770 on the other hand is the most expensive card in the terms of value. Notice that Geforce cards have a higher dollar per fps (they have less value), for the Radeon card to succeed it only has to compete with Geforce since Radeon still makes money if you buy one of the other Radeon cards. If the 7770 was priced at 131.01 it would have identical value as the gtx460 1gb, and 142.78 if the card was priced against the value of the GTX550 TI.
I wouldn't be surprised that the Radeon 7770 will drop to the 139.99 or 149.99 price range once all the older 5700 series and 6800 series leave the channel. I do not think we are going to see much cheaper 7750s though since it is a recycled part and its price per performance is very good already. OEMs are going to be eating up the 7750s like candy.