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Earlier today one of our news editors, Andrew Cunningham, came to me with an interesting problem. HP was launching their gaming-oriented Phoenix desktop, and the spec sheet listed a video card he had never seen before: the Radeon HD 7670. Initially thinking it was a typo on HP’s part we did some digging, and after finding a well-hidden product page we had our answer. It’s Turks.

  AMD Radeon HD 7670 AMD Radeon HD 6670
Stream Processors 480 480
Texture Units 24 24
ROPs 8 8
Core Clock 800MHz 800MHz
Memory Clock 1GHz (4GHz data rate) GDDR5 1GHz (4GHz data rate) GDDR5
Memory Bus Width 128-bit 128-bit
VRAM 512MB/1GB 1GB
FP64 N/A N/A
Transistor Count N/A 716M
TDP N/A 66W
Architecture VLIW5 VLIW5
Manufacturing Process N/A TSMC 40nm

There are days I’d like to think that it’s the OEM market that’s the oddball, but the truth of the matter is that it’s the retail discrete market that’s the oddball. The OEM market – mobile and discrete – is in fact the norm, as OEM video card sales absolutely dwarf retail discrete video card sales. So much of what we take for granted with retail cards – well defined specifications and formal product announcements through press releases – simply don’t happen in the OEM market. Instead the OEM market is ambiguous on its best days and secretive at its worst, and as a result OEM-only products rarely get a formal announcement, and you would never know about some products if not for the fact that OEMs list them in their system specifications like HP did in this case. Ultimately because of the ambiguity in the OEM market and the need to push specifications, some of the most ridiculous video cards are launched here.

Technically speaking AMD already diluted the 7000 series last month with the launch of the 7000M series, which saw Turks’ and Caicos’ mobile counterparts reborn as various 7000M products. However as the OEM desktop is usually at least slightly saner than the mobile market we had some hope that the 7000M rebrand wouldn’t catch up to the desktop market, but this was not to be. It typically takes AMD around 6 months to launch a complete product stack so a Turks-like GCN product would be a spring/summer affair, but OEMs don’t want to wait that long, especially with CES right around the corner.

The problem of course with a Turks-based 7000 series product is that there just aren’t a lot of similarities to the other 7000 series products to speak of. Turks and Tahiti (and Cape Verde and Pitcairn) are distinctly different products from a feature set perspective. Southern Islands was the biggest GPU architectural overhaul for AMD in the last 5 years, creating a massive divide between Turks and Southern Islands.

The following is a list of some the important attributes and major features being introduced with Southern Islands. None of which will be available with the Turks based 7670.

  • TSMC’s 28nm HKMG process
  • Graphics Core Next architecture
  • PCI-Express 3.0
  • Direct3D 11.1
  • Partially Resident Texturing
  • Fast HDMI
  • Video Codec Engine (fixed function H.264 encoder)
  • DDM Audio
  • ZeroCore Power
  • Anisotropic Filtering Quality Improvements

As it stands Turks is still a fine GPU, but when badged as the 7670 this insane namespace collision makes it very hard to meaningfully differentiate between products. Do you want fast H.264 encoding and Direct3D 11.1 support? Then you want a Radeon HD 7000 series card, but now you have to make sure it’s not a 7670. Turks simply doesn't have enough in common with Southern Islands to justify this kind of a model number. Ultimately the launch of the 7670 brings with it the same problem that most other rebrands do, albeit on a larger scale: it's being sold on the well-earned strength of the 7000 series name but lacks the 7000 series' features.

Long term there will also be the question of whether we'll see the 7670 Turks in the retail market. OEM products sometimes cross over - the 6770 being the most recent example - so the 7670 may not stay OEM-only forever.

Update 01/06/2012: The crew over at Tom’s Hardware found AMD’s complete OEM video card page; the 7670 wasn't alone.

The Turks based 6570 is back as the 7570. The Caicos based 6450 is back as the 7470 and the 7450 (depending on the type of RAM used). And absurdly enough, the 2 year old Cedar based 5450 is back as the 7350. The last one is particularly notable as Cedar is from the Evergreen family, not Northern Islands. So it lacks all the features Northern Islands brought, including DisplayPort 1.2 support, improved anisotropic filtering, UVD3, MLAA, and the improved tessellation unit; all of this being on top of all of the differences between Northern Islands and Southern Islands.

  AMD Radeon HD 7570 AMD Radeon HD 7470 AMD Radeon HD 7450 AMD Radeon HD 7350
Stream Processors 480 160 160 80
Texture Units 24 8 8 8
ROPs 8 4 4 4
Core Clock 650MHz 750MHz 625MHz 400-650MHz
Memory Clock 1GHz (4GHz data rate) GDDR5 900MHz (3.6GHz data rate) GDDR5 800MHz (1.6GHz data rate) DDR3 800MHz DDR3/ 400MHz DDR2
Memory Bus Width 128-bit 64-bit 64-bit 64-bit
VRAM 512MB/1GB 512MB/1GB 512MB/1GB N/A
Transistor Count 716M 370M 370M 292M
Manufacturing Process TSMC 40nm TSMC 40nm TSMC 40nm TSMC 40nm
Architecture VLIW5 (Turks) VLIW5 (Caicos) VLIW5 (Caicos) VLIW5 (Cedar)

Meanwhile AMD’s web team appears to have made some mistakes listing specifications, which makes the 7000 series ambiguity even worse. The 7470 and 7570 are listed as having “Video Compression Engine (VCE)” support as a feature. As you may recall, SI introduced the Video Codec Engine (VCE), which is AMD’s fixed function encoder. Turks and Caicos of course have the same shader-based video encoding functionality as the rest of the 6000 and 5000 series, but they do not have a fixed function encoder, so we’re not sure how that ended up there. It’s worth noting that AMD had a similar problem with the 7970, which when initially published touted support for DX10 Super Sample Anti-Aliasing.

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  • Samus - Thursday, January 05, 2012 - link

    talk about market fragmentation. its the nVidia 9000-series all over again... Reply
  • Medallish - Thursday, January 05, 2012 - link

    If you notice, this is a theme AMD has been doing for a while, only the top of the line x8xx and x9xx gets a architectural upgrade each generation, while cards below gets one every other time.

    57xx became 67xx(With the exception of 6790 which was a cutdown 68xx)
    from 56xx to 66xx we saw the upgrade being made to Turks 20% more shaders, UVD3 etc.

    This time around the 67xx gets an 28nm upgrade to 77xx while 76xx is left behind. I don't like the fact that they change the name and don't add like the most basic of things, like a die shrink(One would think that it could improve their margins?) I think it's because the market these chips cater to work on a different wavelength than the high end does, that being said, it would be better if they didn't rename them, it sucks a little.
    Reply
  • Sahrin - Friday, January 06, 2012 - link

    >If you notice, this is a theme [s]AMD[/s] nVidia has been doing for a while, only the >top of the line x8xx and x9xx gets a architectural upgrade each generation, while >cards below gets one every other time.

    FTFY
    Reply
  • MySchizoBuddy - Thursday, January 05, 2012 - link

    so this is VLIW instead of the new architecture.
    thanks for creating confusion
    Reply
  • MrSpadge - Thursday, January 05, 2012 - link

    It's not even VLIW4, it's the same old VLIW5 we've known since years. Reply
  • ET - Thursday, January 05, 2012 - link

    AMD has gone downhill in this respect. It's the same hill NVIDIA went down before, but maybe it's even worse. The rumours about the 7xx0 family has the 7890 card use the same chip as the 7950/70 and 7790 use the same chip as the 78x0, making it even harder to know from the name what the underlying tech is. Reply
  • designerfx - Thursday, January 05, 2012 - link

    uh, Nvidia and AMD have gone down the exact same hill. I'm not happy about it (personally, rebrands are just bad and misleading period), but it's no different. Reply
  • JonnyDough - Thursday, January 05, 2012 - link

    Precisely. The marketing department and the power the OEMs have annoy us all. The naming schemes have to go. We should protest by buying VIA chips. No, not really. Reply
  • tipoo - Friday, January 06, 2012 - link

    Agreed. If its an updated 6k series card, name it as such. The 7k name should only be given to the new graphics core. I vote tech sites boycott market names and just call these cards by their core names exclusively ;) Reply
  • piroroadkill - Thursday, January 05, 2012 - link

    Please don't do this junk. It's getting as low as NVIDIA... Reply

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