A Brief History

Apple’s affair with cloud services started way back in 2000 when they introduced iTools, a collection of free web-based services to Mac users. In 2002, iTools was renamed to .Mac with upgraded features, new backup tools and a copy of McAfee Virex. The upgrade also brought along with it a rather hefty subscription fee of $99/year, which was frowned upon by the Mac user community.

Subsequently, in June 2008, Apple rebranded .Mac as MobileMe. It let users seamlessly sync their mail, contacts, calendars, and bookmarks and other system data across multiple devices. Even with the inclusion of services like the MobileMe Gallery and Find My iPhone, the $99/year price tag was hard to justify in light of competing cloud-based services like Dropbox, Gmail, Picasa and several others that offered similar or much better functionality for free. MobileMe got off to a very bumpy start with frequent outages and less than stellar performance; its been widely regarded as one of Apple’s most prominent failures in recent times. In fact, cloud services have historically been an area where Apple has been unable to succeed. But can Apple get it right the fourth time with iCloud?

Given the industry’s to move towards cloud-based storage and services, it was only a matter of time before Apple leveraged its massive iOS user base and the tremendous success of the iTunes Music Store, App Store and iBookstore to let users store their data and media in the cloud and allow them on-demand access to it across devices. iCloud aims to do just that by building on MobileMe and correcting some of its flaws.

What is iCloud? How does it work?

iCloud essentially aims to be what MobileMe should have been from day one. A seamless way to store your content in the cloud, have it sync across all your devices, and give users access to their content on-demand. iCloud backs up a wide variety of content from your iOS devices and your Mac and keeps it intelligently synced across all of them. More importantly, iCloud and all its web applications are free. Each iCloud account comes with 5GB of storage space, with yearly subscription plans for additional storage ($20 a year for 10GB, $40 a year for 20GB, and $100 a year for 50GB). Unlike MobileMe, iCloud is tightly integrated with iOS 5 right from the time you start your device.

Building on the success of Find my iPhone, iCloud also includes support for Find my Mac in conjunction with OS X Lion (10.7) - at the moment, Apple does not appear to be interested in extending iCloud functionality to Snow Leopard. Lion features an updated preference pane for iCloud that lets users control features like PhotoStream, Back to My Mac and Find My Mac in addition to the usual stuff. Additionally, the iCloud pane on the Mac also lets you manage your storage and see exactly how much space is being used by all the devices being backed up to iCloud.

For more on how iCloud works with Macs and Windows PCs, check out the companion piece to this review.

Another feature called iTunes Match is also a part of iCloud and lets users mirror their iTunes libraries on iCloud for an annual fee of $29.99. So regardless of how and where you’ve gotten your music from, if its there on the iTunes Store, it automatically gets legalized and added to your account as 256Kbps AAC rip. Any song from your library for which there isn’t a match on the iTunes store gets uploaded to iCloud as is, and can be downloaded to any of your other devices. iTunes Match is currently capped at 25,000 songs, which should be more than enough for even the biggest audiophiles. This feature should be enabled in iTunes 10.5.1, which according to Apple should be here by the end of the month.

iMessage: Apple's Own BBM iCloud: iOS 5 Integration and Store Updates
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  • name99 - Friday, October 21, 2011 - link

    Let me just point out that obsessing about numbers can be counterproductive. Let me give you an example:

    No phone reviews (yet, anyway) measure the speed of the file system, the speed of launching apps, that sort of thing. But we all know from desktops that, for most purposes, what makes a machine feel fast or slow is not the speed of the CPU, it is the speed of the disk.

    So, suppose one is using a phone where most of the storage is an SD card (which are, or at least can be, quite a bit slower than the internal flash storage iPhone uses). That's not going to show up in benchmarks like Linpack, or Sunspider, or how fast the GPU is --- it's not going to show up on ANYTHING that current reviews benchmark.

    Now, does this make any sense? The single most important determinant of perceived performance is not being mentioned? You can either close your eyes and say "la la la, I don't care", or you can face reality and accept that slowness in IO leads to general complaints about "feels sluggish".

    And, look, it is STUPID of Android fans to ignore these complaints. Presumably you want your phones to feel fast, right? So what is more likely to get manufacturers to install faster flash in their phones?
    - a bunch of people saying "what performance problem? The speed of our phones is perfect in every way. Heck, don't change anything ever"
    OR
    - a bunch of people saying "yeah, the phone is nice in a lot of ways, bnut damn it feels slow when I perform the following operations"
    ?
  • _tangent - Wednesday, October 19, 2011 - link

    That blog illustrates Apple's greatest achievement in technology: convincing people that choice only serves to complicates matters. The browser comparison is a perfect example. There are browsers available which perform far better than the stock android browser. On an SGS2 (7 month old handset), firefox comprehensively beats the new 4S is JS benchmarks. Yet the blogger behaves as if visiting the market and downloading a third party browser is a complication too far for the average smartphone owner.

    I wish people would stop evangelizing the dumbing down of technology. There's nothing wrong with engaging your brain a little to get the best out of your tech. Too many people are bought into Apple's belief that we're all a little too stupid or too busy to think. iOS is to technology what pop is to music: instant gratification for very little investment of time or effort. But ultimately the same rules apply to everything: you get out what you put in. And on that topic, the author of that blog can't have put much effort at all into looking for apps, because i have never struggled to find quality games/widgets/etc on the android market.
  • steven75 - Monday, October 31, 2011 - link

    Do you know what my friend's favorite thing about switching from Android to iPhone is?

    How much better the browser is.

    So much for benchmarks, eh?
  • TEAMSWITCHER - Tuesday, October 18, 2011 - link

    Products like smart phones, tablets, and computers are multi-faceted beasts. An overall evaluation of each is what reviewers typically strive to determine. Apple is not perfect by any stretch, but taken as a whole the products are quite good. What you perceive as media bias, is actually just Apple making great products.
  • windywoo - Tuesday, October 18, 2011 - link

    No, what Apple make are products which are simple, and pleasing to the eye. They "just work" because they restrict the user in how much they can do, and therefore limit the amount of mistakes they can make.They usually trade off on other features such as customisation and flexibility. Then they add in the missing pieces as they go along. Why is this Apple method so beloved of reviewers? Why handle them with kid gloves for such obvious flaws that have just now been fixed? No-one applauds Fisher Price for simplifying things. Do Apple really deserve such praise for putting stabilizers on a bike and then taking them off when their users are suitably indoctrinated?
  • tbutler - Tuesday, October 18, 2011 - link

    Because, just maybe, Apple designs products primarily for people who are willing - and often even *happy* - to trade maximum customization and flexibility in return for simplicity, fewer hassles, and limiting the possibility for mistakes? Heck, I've been using computers since the late 70's and consider myself a fairly experienced user, and I still like having a platform I can just pick up and use with a minimum of fuss.

    To answer a point further upthread: Benchmarks and feature checklists are suitable metrics for people who view benchmarks and feature checklists as the primary reason for using a platform. For those who think UX trumps raw performance or features*, not so much. And how do you quantify UX?

    *(A feature with a UX that makes it more trouble to use than the benefit you get from the feature is a null feature in my book.)

    For example, let's talk about the PlayBook, which I was able to grab for $200 recently. To back out of an application and return to the launcher/task switcher, you swipe up from the bottom of the screen. This leaves your finger in a good position to either swipe between apps, or tap an icon to launch. Offscreen controls are typically located in a toolbar you reveal by swiping down from the top of the screen; again, the gesture leaves your finger in position to do what you want.

    Compare this to Honeycomb, where the home icon and app drawer controls are on complete opposite corners of the screen; the same sequence requires going to the lower-left corner to return to the home screen, upper-righte corner for the app drawer, then back to the center to select an app.

    One platform feels fluid, with one action naturally leading into another; the other feels interrupted, with your finger jumping all around the screen. How do you reduce this to metrics for a review? Measure the number of inches your finger has to travel across the screen?
  • Daniel Egger - Tuesday, October 18, 2011 - link

    I have just read the one linked article and I must say I have to agree quite a bit save for the "Sharing" experience. I do have a Gingerbread phone and only an iPod Touch on the IOS side (besides my main phones are a Palm Pre for the "business" stuff and a Nokia 6310i for the phoning part).

    The Android phone, while allowing for a hell of flexibility, just feels clumsy compared to the other smart devices: animations are not fluid, the UI of all non-Google applications feel like design by blender; about every single app looks vastly different and most don't provide any classy feel, save for Wunderlist, which must be the most wonderfully crafted Android application out there.

    Apps get swapped out erratically while other uninteresting tasks stay in -- why the heck does CSipSimple get swapped out several times a day while Maps launches itself? Managing running apps is a royal PITA on Android while it is supposed to be a "don't care".

    The Android market is utterly swamped with crap; it's about impossible to find decent apps and even more so without annoying ads all over the map. There really needs a separate right "Displays Ads" rather than "Full internet access". Also the market is not really helpful in finding good apps compared to the App Store. I've literally hundreds of very good apps and games, about 90% of which didn't cost me anything, on the iPod while I'm really struggling to hit 10(!) solid ones on the Android device.

    Then there's the standby time. The Pre and the iPod have SIP accounts XMPP registrations over WLAN up for over 2 days, the Pre even with UMTS on. The Android phone will need a recharge after less than one day, without cell or GPS reception on yet it has the largest battery of all devices.

    Then there's usability issues, maybe caused by vendor modifications (but fragmentation is also another con rather than a pro), like when you plug in USB while the phone is locked is will display the USB selector but you can't select anything until you use the hardware buttons to get to the hidden lock screen and disable the lock first...

    I was about as psyched to get the Gingerbread thingy as much as I was to get the Pre and and my iPod but I really hoped for a *lot* more than I received. There're so many inherent problems in the Android platform that I'm certainly not going to let me lure into trying Android another time soon...
  • Jeff7181 - Tuesday, October 18, 2011 - link

    Repeat alerts indefinitely until read or dismissed.
    Set ringer based on location and date/time.
    Set WiFi & Bluetooth based on location and date/time.
  • name99 - Friday, October 21, 2011 - link

    I agree. Have you reported them as bugs to Apple?
    I've submitted maybe 30 bug reports and feature requests regarding iOS5 and iCloud over the past few days.

    Having worked at Apple for ten years, I know: engineering is DRIVEN by bug reports. If you submit a bug, especially if lots of other people are submitting the same bug, it's pretty likely to get handled before the next release. Feature requests --- maybe handled --- sometimes they agree, sometimes not, sometime it's just a low priority.
    But random rants on blogs --- unlikely to change anything unless some Apple engineer happens to read your comment and think "fantastic idea".
  • steven75 - Monday, October 31, 2011 - link

    "Repeat alerts indefinitely until read or dismissed."

    This is a feature, not a bug, to everyone else in the world that doesn't want to hear your phone make noises endlessly because you aren't in the room.

    "Set ringer based on location and date/time."

    Agreed, this would be nice.

    "Set WiFi & Bluetooth based on location and date/time."
    I find this unnecessary. I leave both of those on 24/7 and always make it through the day on a single charge. Push notifications and location uses far more battery than those two and having them turn on/off based on location is going to cause more battery usage than just leaving them on all the time.

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