The Display

Apple offers two display options with the iMac: a 1920 x 1080 21.5-inch panel and a 2560 x 1440 27-inch panel. I tested the latter for this review.

Right away I noticed a huge difference in the default settings for the 27-inch iMac vs. my 27-inch Cinema Display. The new iMac has a lower white point, I measured 6102K uncalibrated vs. 7133K on the 27-inch Cinema Display. Here's a quick pic showing you the difference side-by-side:


27-inch iMac (left) vs. 27-inch Cinema Display (right)

Obviously that's just a calibration issue, but it shows a little more foresight on Apple's part with the 27-inch iMac. Viewing angles seem the same between the two as well. There is a noticeable change in how Apple maps brightness levels to the software OSD on the iMac vs. the Cinema Display however. The iMac's controls are far more linear:

I'm not sure if Apple has made similar changes in currently shipping versions of the 27-inch Cinema Display but it makes a whole lot more sense now. Linear controls for non-linear curves are silly.

The change in default white point alone should be an indication that Apple is experimenting with panels or panel vendors, the rest of the data seems to back this up as well. Maximum brightness is down a bit and but so are black levels, which means overall contrast ratio remains unchanged.

White Level - XR Pro and Xrite i1D2

Black Level - XR Pro and Xrite i1D2

Contrast Ratio - XR Pro and Xrite i1D2

The new panel seems less uniform than the old one but it's not something that's noticeable in regular use, only if you actually measure the white/black levels on the panel.

Where the 2011 iMac does a lot better than my Cinema Display is in its color reproduction. The overall delta-E of the new panel is measurably lower than what was used in the first run of 27-inch Cinema Displays (and presumably last year's iMac):

Color Tracking - XR Pro and Xrite i1D2

I will say that despite what you see here numerically, you'd be hard pressed to tell a difference between the two panels as long as they're both calibrated.

Color gamut is a bit worse on the new panel vs. the old one from what I can tell. Both are WLED backlit which limits the spectrum of colors they can accurately reproduce.

LCD Color Quality

Overall I'm just as much a fan of the 27-inch iMac display as I was of the 27-inch Cinema Display. The iMac is obviously bulkier but overall desk footprint is similar and you get a Sandy Bridge system as a part of the deal.

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  • joe_dude - Saturday, May 28, 2011 - link

    But the thing's essentially a 3-year old PC. Why the heck would I want to pay more to downgrade?

    Of course Macs hold their resell value... it's not for gaming, so even a 5 year old Mac seem pretty fast using regular apps.

    Even if it can be used as just a monitor, who the heck wants the extra dead weight? All-in-ones will always be a compromise. The point of having a desktop PC is *not* to compromise. Otherwise, a laptop can do the job.
  • Kristian Vättö - Saturday, May 28, 2011 - link

    Good luck finding a Sandy Bridge CPU and AMD 6000-series graphics in a 3-year-old PC.

    A LOT fits between regular apps and gaming. Photo, music and video editing are the first that come to my mind. For some people, Macs are the preferred option due to Logic and Final Cut. When you don't have the $ for Mac Pro, iMac is your best option. In the end, iMac is far more powerful than MBPs or other laptops.

    Sure, AIO form factor has its downsides but it's pretty clear that Apple has never been interested on enthusiasts. For an Average Joe, iMac is a brilliant machine, which explains why it sells so well too.
  • joe_dude - Saturday, May 28, 2011 - link

    Don't be hoodwinked. Any 3-year old SLI rig would beat the pants off this thing. Remember, it's a _mobile_ CPU with a _mobile_ GPU; a laptop pretending to be a desktop.

    Any middle-of-the-road SFF/ITX machine with a Radeon 6850 would beat the pants off this thing. This thing is all about form over function. Save the money and get a 30" Dell monitor instead.
  • Kristian Vättö - Saturday, May 28, 2011 - link

    I would like to know where you can find a 3.4GHz quad core mobile CPU. The CPUs are standard desktop parts and i7-2600 is actually one of the fastest CPUs that is available today.

    Your 3-year-old SLI rig beat or come close in GPU performance but the iMac would run circles around it in CPU bound tests. If you talk about performance, then you must include every area, not just gaming and graphics tests. Or then specify that you are only talking about gaming performance.

    iMac's value isn't that bad when you consider the value of the screen. 30" monitor will cost you at least 1000$ so that leaves you another 1000$ for the actual computer. Sure, that is more than enough to get the similar components but the iMac won't end up being more than ~200$ more expensive (which is pretty good when talking about Apple).

    Nobody is forcing you to buy an iMac so that is why I don't get why you are complaining. Clearly, there are people who want one, even if it is a compromise. You can stick with your PC if that is what you prefer.
  • joe_dude - Saturday, May 28, 2011 - link

    Ah yes, you're right on the CPU. For some reason I thought the dual channel 1155 socket meant it was a mobile CPU.

    The Dell version of the 27" can be had ~$800. Of course, retail price is ~$1000, and Apple wouldn't charge less, of course.

    The 3.4 GHz i7 option costs extra (is it really $500???), so we're talking a ~$1700 PC (sans monitor). We're talking a full out i7 SLI rig vs. a weaksauce iMac for that price.

    I'm a gamer, but not crazy enough to spend that on an all-in-one!
  • Kristian Vättö - Saturday, May 28, 2011 - link

    I think you should really check your facts before you post. The i7 option in iMac is 200$, not 500$. Sure, it is still overpriced but BTOs in general are. The iMac can also be had for less when you look at resellers like MacMall so IMO, the only fair comparison is to look at retail prices.

    For 1200$, you can build a nice PC but definitely not an SLI system (unless you go with lower-end GPUs, though that kills the idea of SLI IMO).

    If we wanted to be fair, we should compare the iMac to an OEM PC, not self-built one. Why? Because you are paying for the labor and service in the iMac as well. That is why OEM PCs cost more than the ones you build on your own. I know the joy of building your own computer is unbeatable and I love it too but when comparing things, you have to understand where the costs come from. It's a whole new question whether it is worth it for you to pay the extra for service etc.

    I'm not trying to sell you an iMac but to make you understand where the costs come from and in the end, why the iMac isn't that bad value. For gamers, the iMac is and will always be a very compromised system.
  • donnyg - Saturday, May 28, 2011 - link

    As SmithJ mentioned, a i7 computer with PCIe 16x/4x is only around $750 USD and that's including a GPU.

    You can easily get 2x HD6950x/6970s which do much better in that resolution anyway because of the VRAM requirements.
  • KoolAidMan1 - Sunday, May 29, 2011 - link

    Throw in the same 2560x1440 IPS display and you're adding at least another $1000 to the whole package. Then there's operating system and the bundled software, and the fact that all-in-ones from any PC builder costs more than a standard ATX based PC.

    Given everything involved, the iMacs are actually a pretty good deal. Really fast, amazing display, tiny footprint, and silent. I still build my own PCs and I'll never give that up, but I love having it plugged into my iMac as a display and using both.
  • smithj - Saturday, May 28, 2011 - link

    My shop runs iMacs because they're just so good with size and noise - we're really damned pleased that we've ditched the old noisy workstations and they're fast enough for what we want to do!

    But he's kind of right. For a consumer, iMacs aren't the best of value. A small mATX computer with an i7 2600 (what 99% of people going to do with an i7 I don't know) and an AMD HD 5850 only costs around $700, and this isn't even looking around. Throw in a 27" Ultrasharp or ACD and your whole computer is going to cost only $1500-1700.

    They're popular because they're:
    - Small
    - Amazing looking
    - Perform well enough
    - Quiet
    - Covered by the best consumer warranty in the market
    - Good out of the box, no extra work required

    Its got nothing to go with specs, most people who buy them frankly don't care about the specs. $500-700 extra to pay for a generally weaker computer is a bit annoying but I'm getting old and frankly the warranty service, ease of use, and lack of noise is loved by all.
  • smithj - Saturday, May 28, 2011 - link

    We can't edit post. The point I'm making is that in a price/spec game, the iMacs are nowhere near as good as DIY PCs but there are some things that can't be directly put in a small HTML table.

    Apple to this day seems to be one of the few companies, if not the only, who understands this important factor.

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