Free Tethering and the Enterprise Play

I've mentioned several times that BlackBerry Bridge apps use your BlackBerry's internet connection for data. A side effect of this arrangement is that when bridged to a BlackBerry, any data accessed by your PlayBook comes for free - without an additional tethering plan. The implications here are huge.

For starters it means that you can introduce a PlayBook into your workflow without incurring any additional data costs. I asked RIM whether carriers would be ok with this arrangement, however the best answer I could get is that they couldn't do anything to stop it - the packets all look the same. Granted we've seen carriers crack down on unauthorized tethering so we'll see how this one plays out, but RIM is adamant about free tethering to your BlackBerry (with BIS/BES enabled) being a selling feature of the PlayBook. And it works very well today.

The other major advantage of BlackBerry Bridge is for enterprise users. Since no Bridge content is actually stored on the PlayBook and since the Bridge connection is 256-bit AES encrypted, you shouldn't need a visit to IT to use a PlayBook with your work issued BlackBerry. Corporate policy about bringing personal devices on campus aside, there's no technical reason that the PlayBook/BlackBerry Bridge setup would need to be vetted before it can be used as a supported work platform. As long as you're allowed to install the BlackBerry Bridge app on your BlackBerry, the configuration should be supported and just as secure as your BlackBerry alone. And yes, you can disable Bridge from your BlackBerry as well as from the PlayBook. Once the bridge is disabled, all content from your BlackBerry disappears from the PlayBook:

The PlayBook/BlackBerry Bridge experience, although not as speedy as the rest of the OS, is impressive. If I had to carry a BlackBerry, the PlayBook might make for an interesting accessory that I could use for both work and personal use.

Clearly RIM will bring QNX to all BlackBerry devices at some point, and I suspect we'll see elements of the UI moved over as well. Until then however, BlackBerry Bridge offers a more consumer friendly experience to corporate users who are locked into the BlackBerry platform. It's a pretty smart move on RIM's part. Making it easy for enterprise customers to use PlayBooks is one thing though, convincing them to part with the money is a different issue entirely.

BlackBerry Bridge Memory Limits & WiFi Sharing
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  • PeeluckyDuckee - Thursday, April 14, 2011 - link

    The Android platform UI is very unpleasant to work with and an eye sore, looks like something from yesteryears. The hardware supporting it is slow and lag is quite apparent, whether that is a software or hardware issue doesn't matter as in the end the user experience leaves a bitter taste in my mouth.

    Apps is a non issue imo as time goes on it will slowly come. The major titles will be available cross platform. I buy it for what it offers me now, I don't rely solely on what will come later.

    The QNX UI is very smooth and true multitasking is available. 7" form factor is perfect for my needs. Battery life is less of an issue as it will be rarely transported, but if I do need it for extended periods outside of the house it'll be either plugged into the car charger, into my USB battery pack, or plugged into the USB charger in the plane.

    5" is too small and 12" is too big for me, so I will eventually have the best of both worlds and juggle between the 7" Playbook and the 10" iPad 2. Both are priced cheap enough that it doesn't have to be mutually exclusive, considering how much laptops/desktops/tablets used to cost it's a no brainer.
  • bplewis24 - Thursday, April 14, 2011 - link

    If you expected anybody to read your post, you shouldn't have destroyed your credibility with your opening sentence.
  • Stuka87 - Thursday, April 14, 2011 - link

    It seems like many of the Tablets (and even phones in some cases) these days are being rushed out. I can understand the rush to get a product to market to try and grab market share early before competing products get to well entrenched, but coming out with a product that is short of features seems like it could be just as bad.

    Take WP7 for instance, in general it has some good concepts, but is missing a lot of features, as well as a usable browser. Updates will fix this, but the initial reviews have hurt it I think.

    Then you have Android 3.0 which only works on Tablets, and has issues with them as it is. It was definitely rushed out to try and grab some market share before Apple gets much more entrenched.

    Then we have this device, which has some cool features, but many features that will not be available until sometime this summer.

    I realize the companies have to found a balance between getting a product out and finishing it, but it seems in some cases its cut too close. And we end up with a product that could have been great if only it had spent a bit more time in development.

    On a side note, I do NOT like the screen on this device. Its way to narrow. I would not enjoy having a screen with that aspect ratio.
  • xype - Thursday, April 14, 2011 - link

    "It seems like many of the Tablets (and even phones in some cases) these days are being rushed out."

    Just shows how much of a lead Apple actually has with the iPad. Most of the stuff out by now can't even compete with iPad 1, much less 2.

    And even _when_ they get some small details right, it's the overall experience that makes the iPad's competition suffer.

    Also, I quite like iPad's 4-finger-gestures for multitasking—too bad you have to set up your iPad as a development device to activate the preference in the first place…
  • medi01 - Thursday, April 14, 2011 - link

    No "confusing" memory card slots, eh?
  • melgross - Thursday, April 14, 2011 - link

    The problem with memory slots are that what happens to your data and apps when you want to add another card? Usually you can't do that, you're stuck with what you've got, because part of the app resides on the card, and the rest in built in memory. So show lose the card, or it gets damaged, and you're in trouble.

    Manufacturers are using slots to make their devices look less expensive,
    Urging the responsibility on the buyer to spend the extra cash to expand their memory. The problem is that most people, even those who are technically adept (or who pretend to be), don't realize that cheap Flash memory cards are a lot slower than the Flash inside their device. In order to keep the speed, they've got to buy more expensive memory cards. They haven't really saved much, if anything, if they do that. I'd rather pay upfront, and know that what I'm using is what I'm supposed to be using.
  • silverblue - Thursday, April 14, 2011 - link

    The date format of the video of the dog is in YYYY-MM-DD format... sorry, I just enjoy seeing non-American date formats for once. :)

    It's a promising tablet design, but they've got a way to go before it can be a true competitor to the iPad 2. The lack of an e-mail client doesn't sit well with me, but the inclusion of 1080p High Profile H.264 support is excellent, and it's light.
  • Conficio - Thursday, April 14, 2011 - link

    I'm usually not that interested in video in such devices, but your sample videos could really use some image stabilization.

    On such a large device that should be mandatory.
  • Griswold - Thursday, April 14, 2011 - link

    An otherwise very interesting product suffers from two shortfalls:

    1) Too small. As mentioned in the article, its a matter of what you do, where you do it and personal preference. Personally I prefer the 9-10" size.

    2) Its far from finished. Every other thing needs tning, tweaking, polishing or is completely missing. Why bother handing out review units, RIM? You're just damaging your products reputation!
  • GnillGnoll - Thursday, April 14, 2011 - link

    "I've complained in the past about the input problem on tablets, and I do believe it's actually worse on the PlayBook thanks to its cramped screen resolution."

    While higher resolution might help a little by allowing text to be slightly smaller while keeping it legible, this is really about area not resolution. You can't make the on-screen keyboard or address bar much smaller physically without significantly affecting their touch usability.

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