The BlackBerry PlayBook Review
by Anand Lal Shimpi on April 13, 2011 9:00 PM EST- Posted in
- Tablets
- Smartphones
- RIM
- BlackBerry
- PlayBook
- Mobile
Final Words
One mistake I believe a lot of members of the press make is assuming that today's two-horse race is representative of the future of this industry. While Apple and Google are clearly out to a substantial lead, there are still more revolutions that will take place between now and when the mobile market finally matures. I'm not saying that Apple or Google won't end up on top, I'm just saying that it's not guaranteed they will either.
If you accept the philosophy that current leaders don't dictate future winners, then the market becomes much more interesting. For starters, it treats everyone as a potential leader. It also lets you focus on the value each player brings to the table, rather than the efforts of one.
The PlayBook is a reasonable experiment for RIM, but I need to see more to really recommend the tablet. We've been burned one too many times by companies serious about this market that have just fallen short on promises to keep things updated (ahem, Microsoft, Palm). RIM is hinting at something new every 6 - 8 weeks, and if that's truly the cadence then we very well might see the PlayBook turn into a significant player by the end of the year.
RIM definitely has the existing market to sell into. In fact, I'd say about the only type of user who should consider a PlayBook on day one is someone who already has a BlackBerry. If you have a BlackBerry and can't give it up but want a better browsing/media playback/consumer experience alongside it, the PlayBook is an excellent path to that. RIM was very smart in its implementation of BlackBerry Bridge. Keep all sensitive data on the BlackBerry, encrypt its connection to the PlayBook, but let you use the PlayBook to bring you what you're missing from the Android/iOS experience without having to carry two phones. Even though you're adding a second device to your mix, the PlayBook at least gives you a larger form factor to work with when you can use it.
It's everyone else that RIM really needs to convince. For your general consumer, the PlayBook is just missing apps (no email, no calendar, no Netflix, no Twitter). Although RIM would have you rely on webmail, I just don't believe that's ideal when both Apple and Google are shipping tablet optimized email clients today. RIM clearly has a plan to address these concerns, I'm just curious to see how long it takes to mature the PlayBook.
Ignoring immediate purchasing decisions, there are some things that RIM has done very right with the PlayBook. Full frame rate playback of 1080p High Profile H.264 content is a huge win. NVIDIA is promising this with Kal-El but RIM and TI deliver it here today. The only thing that's missing is support for .mkv containers and more audio codecs before we can really start putting tablets through our media streamer test suite.
With the exception of BlackBerry Bridge apps, multitasking is ridiculously smooth on the PlayBook. I've never been happy with Apple's multitasking UI and I've been dying for someone to copy webOS since its introduction, so kudos to RIM (and Palm). RIM does have to work on reducing application launch time and providing a consistent 60 fps experience across the OS. The issue with a super smooth UI is that the times when it isn't perfectly smooth really stand out.
I'm glad to see RIM experimenting with form factors. After using the Galaxy Tab 8.9 at CTIA I felt that may be the perfect balance between portability and functionality. The 7-inch PlayBook doesn't do the balance between functionality and portability as well, but it is small enough to actually carry around with me on a semi regular basis.
Battery life could use improvement. I'm not sure if this is an OS thing, battery capacity limitation or SoC problem, but it's real. While I don't normally have to worry about charging my iPad regularly, I do have to worry about charging the PlayBook.
There's a lot to like about the PlayBook, but unless you're an existing BlackBerry user you're better off waiting to see where RIM takes this thing.
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Azethoth - Thursday, April 14, 2011 - link
That is a curious statement. What do you want lots of memory for?I can see memory being better for a phone that you listen to music from as more memory = more of your (compressed) library can fit on it. Personally I only sync particular playlists to my phone / iPad anyway.
As for other stuff, well apps just do not consume a large amount of space. For my iPad 2 I went with the smallest memory size. The larger size I have on my original, er I mean on my sister's "new" iPad, was just a waste for me.
Chloiber - Thursday, April 14, 2011 - link
Because it's an easy way to share things and upgrade your memory if you need more. I won't pay 100$ for 16GB of NAND flash (which cost's like 15$).jjj - Thursday, April 14, 2011 - link
For a device that can shoot and play 1080p video 16GB-64GB of storage is very little (and anything above 16GB is way too costly) Then there are also photos,music,apps that maybe soon will be actually able to do things and become bigger,it is after all a computing device and even if smartphones/tablets are in their infancy we can still hope that they mature sooner rather than later.BuffyzDead - Thursday, April 14, 2011 - link
"The screen is too small to comfortably read in portrait mode and even in landscape things can get a bit cramped." Steve Jobs already warned the entire industry on this point. It's too small to be a successful tablet. Everyone has portability in their Smartphone."Apple's A5 still has a much faster GPU" .and the playbook isn't even shipping yet
"App launches are unfortunately a bit high latency. .....whole process takes a couple of seconds but it feels longer than firing up similar iOS or Honeycomb apps." just throw more CPU at the problem. You know, down the road.
"With no email or calendar apps, the PlayBook doesn't have a whole lot to notify you of. Presently the only notifications the PlayBook will deliver have to do with remaining battery capacity." LOL at this one.
I predict Now, this thing will never sell in volume. Even improved versions down the road won't sell.
3 reasons:
1) It's too small.
2) The User Experience does not even come close to that of the iPad1
3) NO APPS
Yes, while there are company's that may force this down their employees throat, that is not where the growth of tablet use is coming from, in enterprise.
It's coming 100% from employees wanting to use their iPad's in the work environment.
You finish with:
"there are still more revolutions that will take place between now and when the mobile market finally matures"
Ask yourself, Honestly, is there ANYTHING about this "experiment for RIM"
that has an inkling of REVOLUTION ????
Azethoth - Thursday, April 14, 2011 - link
The proper quote is:"While Apple and Google are clearly out to a substantial lead, there are still more revolutions that will take place between now and when the mobile market finally matures. I'm not saying that Apple or Google won't end up on top, I'm just saying that it's not guaranteed they will either."
and
"The PlayBook is a reasonable experiment for RIM, but I need to see more to really recommend the tablet."
See how in context Anand makes sense? Rather than claiming the ridiculous: "this RIM tablet is a revolution", Anand is merely saying that this is an immature industry. Everyone fully expects actual game changing revolutions in this area in the future.
Search this site for Anand's excellent follow up to the iPad 2 release that asks: "How do I as a blogger use a tablet to create [text] content". There were some responses about maybe covers that double as keyboards. There was wishful thinking about voice input maturing real soon now. Mostly there is a need for some kind of interface revolution before a tablet can become a reasonable answer for a blogger on the go. These are the revolutions Anand needs in a tablet.
BuffyzDead - Thursday, April 14, 2011 - link
Correct !I wholeheartedly agree with Anand's review and conclusion:
There are no guarantee's what the future may hold and he can not recommend this Playbook.
1) I wanted to add that this Playbook will in fact be a total failure. Time will prove me right or wrong. Again, I predict Total Failure.
2) I wanted to point out how RIM, as is evident by this Playbook version 1,
has demonstrated Zero in it's capability to provide ANY REVOLUTION.
At most, it's an outright attempt to copy or emulate (poorly) what the iPad REVOLUTION IS.
BTW,
If you think that "designing a tablet" to cater to "the blogger on the go" is a measure of success, then I pray for RIM's sake, you are not on their design team.
Anand has repeatedly pointed out how a tablet might just not be for him, in general.
I have maintained for the past 15 months that the iPad's true REVOLUTION, is that it CREATED a NEW MARKET.
ALL of Apples competitors are playing catchup & copycat to cater to that NEW MARKET, which the iPad CREATED.
SandmanWN - Thursday, April 14, 2011 - link
For real... lay off the coffee and Jobs shlong.melgross - Thursday, April 14, 2011 - link
For real, it's the only tablet so far that sold more than a small number. As many others have pointed out, so far the tablet market is really the iPad market. Other manufacturers have to prove that they can sell a large number of devices. We know that the Tab, is not a real tablet by Google's standards, and that it sold in much smaller numbers than the number shipped to retailers and cell companies. The Xoom is assumed to have managed about 100,000 sales, and what else has there been that seriously competes?Now, the Playbook, which has been criticized by those in the industry for having poor battery life, and problems with the software before release, despite RIM,s denials, is proving, from all the reviews I've now read today, to be having all of those problems just days before release. Pogue has stated that RIM is feverishly sending out updated on a daily basis. That's not good.
Other tablets won't arrive for at least a couple more months.
So what does the market really consist of now?
melgross - Thursday, April 14, 2011 - link
It's hard to say. There are a lot of writers who have said that they type just fine on the iPad's virtual keyboard. Everyone's different. I remember a lot of people complaining about the first iPhone's keyboard, but since then, many, if not most new smartphones have no physical keyboards anymore, so people are getting used to them.I'm typing on my iPad2 now. The only complaints about the way Apple set it up are that I think that too much space is wasted on the two large numeric keyboard call up keys at the bottom of the keyboard, much of which could have been used for other functions, such as an "@" key, for instance. Otherwise, it's fine. On a 7" screen, typing for longer periods will be more problematical.
yelped - Thursday, April 14, 2011 - link
Stop trolling, and PLEASE grow up.Thanks.