The BlackBerry PlayBook Review

Final Words

One mistake I believe a lot of members of the press make is assuming that today's two-horse race is representative of the future of this industry. While Apple and Google are clearly out to a substantial lead, there are still more revolutions that will take place between now and when the mobile market finally matures. I'm not saying that Apple or Google won't end up on top, I'm just saying that it's not guaranteed they will either.

If you accept the philosophy that current leaders don't dictate future winners, then the market becomes much more interesting. For starters, it treats everyone as a potential leader. It also lets you focus on the value each player brings to the table, rather than the efforts of one.

The PlayBook is a reasonable experiment for RIM, but I need to see more to really recommend the tablet. We've been burned one too many times by companies serious about this market that have just fallen short on promises to keep things updated (ahem, Microsoft, Palm). RIM is hinting at something new every 6 - 8 weeks, and if that's truly the cadence then we very well might see the PlayBook turn into a significant player by the end of the year.

RIM definitely has the existing market to sell into. In fact, I'd say about the only type of user who should consider a PlayBook on day one is someone who already has a BlackBerry. If you have a BlackBerry and can't give it up but want a better browsing/media playback/consumer experience alongside it, the PlayBook is an excellent path to that. RIM was very smart in its implementation of BlackBerry Bridge. Keep all sensitive data on the BlackBerry, encrypt its connection to the PlayBook, but let you use the PlayBook to bring you what you're missing from the Android/iOS experience without having to carry two phones. Even though you're adding a second device to your mix, the PlayBook at least gives you a larger form factor to work with when you can use it.

It's everyone else that RIM really needs to convince. For your general consumer, the PlayBook is just missing apps (no email, no calendar, no Netflix, no Twitter). Although RIM would have you rely on webmail, I just don't believe that's ideal when both Apple and Google are shipping tablet optimized email clients today. RIM clearly has a plan to address these concerns, I'm just curious to see how long it takes to mature the PlayBook.

Ignoring immediate purchasing decisions, there are some things that RIM has done very right with the PlayBook. Full frame rate playback of 1080p High Profile H.264 content is a huge win. NVIDIA is promising this with Kal-El but RIM and TI deliver it here today. The only thing that's missing is support for .mkv containers and more audio codecs before we can really start putting tablets through our media streamer test suite.

With the exception of BlackBerry Bridge apps, multitasking is ridiculously smooth on the PlayBook. I've never been happy with Apple's multitasking UI and I've been dying for someone to copy webOS since its introduction, so kudos to RIM (and Palm). RIM does have to work on reducing application launch time and providing a consistent 60 fps experience across the OS. The issue with a super smooth UI is that the times when it isn't perfectly smooth really stand out.

I'm glad to see RIM experimenting with form factors. After using the Galaxy Tab 8.9 at CTIA I felt that may be the perfect balance between portability and functionality. The 7-inch PlayBook doesn't do the balance between functionality and portability as well, but it is small enough to actually carry around with me on a semi regular basis.

Battery life could use improvement. I'm not sure if this is an OS thing, battery capacity limitation or SoC problem, but it's real. While I don't normally have to worry about charging my iPad regularly, I do have to worry about charging the PlayBook.

There's a lot to like about the PlayBook, but unless you're an existing BlackBerry user you're better off waiting to see where RIM takes this thing.