The BlackBerry PlayBook Review
by Anand Lal Shimpi on April 13, 2011 9:00 PM EST- Posted in
- Tablets
- Smartphones
- RIM
- BlackBerry
- PlayBook
- Mobile
Free Tethering and the Enterprise Play
I've mentioned several times that BlackBerry Bridge apps use your BlackBerry's internet connection for data. A side effect of this arrangement is that when bridged to a BlackBerry, any data accessed by your PlayBook comes for free - without an additional tethering plan. The implications here are huge.
For starters it means that you can introduce a PlayBook into your workflow without incurring any additional data costs. I asked RIM whether carriers would be ok with this arrangement, however the best answer I could get is that they couldn't do anything to stop it - the packets all look the same. Granted we've seen carriers crack down on unauthorized tethering so we'll see how this one plays out, but RIM is adamant about free tethering to your BlackBerry (with BIS/BES enabled) being a selling feature of the PlayBook. And it works very well today.
The other major advantage of BlackBerry Bridge is for enterprise users. Since no Bridge content is actually stored on the PlayBook and since the Bridge connection is 256-bit AES encrypted, you shouldn't need a visit to IT to use a PlayBook with your work issued BlackBerry. Corporate policy about bringing personal devices on campus aside, there's no technical reason that the PlayBook/BlackBerry Bridge setup would need to be vetted before it can be used as a supported work platform. As long as you're allowed to install the BlackBerry Bridge app on your BlackBerry, the configuration should be supported and just as secure as your BlackBerry alone. And yes, you can disable Bridge from your BlackBerry as well as from the PlayBook. Once the bridge is disabled, all content from your BlackBerry disappears from the PlayBook:
The PlayBook/BlackBerry Bridge experience, although not as speedy as the rest of the OS, is impressive. If I had to carry a BlackBerry, the PlayBook might make for an interesting accessory that I could use for both work and personal use.
Clearly RIM will bring QNX to all BlackBerry devices at some point, and I suspect we'll see elements of the UI moved over as well. Until then however, BlackBerry Bridge offers a more consumer friendly experience to corporate users who are locked into the BlackBerry platform. It's a pretty smart move on RIM's part. Making it easy for enterprise customers to use PlayBooks is one thing though, convincing them to part with the money is a different issue entirely.
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name99 - Friday, April 15, 2011 - link
"I am starting to doubt the iSupply numbers you quoted."And I am starting to doubt that your contrary opinions are of much value.
"Their memory prices are also highly suspect, clinging to $2/GB for what are still really small drives compared where higher performing SSDs already are."
(a) The price here is for STORAGE, not memory as you call it.
(b) The issue is that Apple wants flash that is low power, not high performance. This probably means that want flash that works at low voltage.
This is not trivial --- as evidenced by the fact that pretty much EVERY SSD vendor is incapable of shipping a drive that can write reliably at USB power levels.
If the market for low power flash is different from the market for high performance (and high peak power) flash, then comparing prices as you are doing makes no sense.
MonkeyPaw - Wednesday, April 13, 2011 - link
That is kinda sad. I find the tablet market a bit of a mystery still. The hardware is either loaded and expensive, or cheaply made junk. The software is still in limbo. I wanted to try a tablet without much risk, so I ended upgetting a Nook Color and a microSD card and went through the mod community. If all fails, its still a good dreaded, but its actually been a lot of fun trying all the mods. Can't wait to see a good build of HC for it, as the prerelease build isn't too bad already. A prefect tablet? No, but the specs are decent, the screen is great, and the cost was very acceptable. :)MonkeyPaw - Wednesday, April 13, 2011 - link
LoL. Dreaded = e reader. Nice spell check android! :Deliotw - Wednesday, April 13, 2011 - link
They are clearly prioritizing the corporate market that is their bread and butter. I'd never buy this for myself but the "too big to fail" bank I work for could deploy these quickly with the bridge features. That wouldn't be possible with iOS or Android. This isolation capability is impressive but I it still seems like they are releasing it with too many things missing.Spivonious - Thursday, April 14, 2011 - link
For business users yes, but I think most home users (aka non-techies) use web mail and wouldn't be too bothered.PeteH - Thursday, April 14, 2011 - link
The problem is that RIMM appears to be primarily targeting business users. Maybe their thinking is that business users will have their Blackberry on them anyway, making an application unnecessary, but it seems like a big oversight to me.galuple - Thursday, April 14, 2011 - link
It's a corporate security thing. Corporate types very serious about security. No email client means that if one of these gets lost, it doesn't have sensitive documents on it since it's all on the blackberry.Kiddo2050 - Thursday, April 14, 2011 - link
I could care less. This is aimed at Blackberry users as of now, and I am one. With Blackberry Bridge this is a none issue.Sorry, but I just can't go for Apple and it's closed app eco system (the AOL of today). I've had numerous apple products (everything except the ipad in fact) and I just got so sick of plugging everything into iTunes. Just tired of that company ripping me off left right and center. Here's the "New" Macbook Pro, yes it's already out of date in terms of specs but you don't care because it's Apple. Sure my Blackberry phone is not cutting edge but the point is no one at RIM pretends it is. The iPad2 was rolled out as the hotest new tablet and they didn't say anything about the RAM which was sub par - "just don't tell our consumers they won't know." No thanks Steve, iPad2 and Apple = FAIL start caring about your customers instead of screwing them every chance you get.
zephyros - Thursday, April 21, 2011 - link
it's true but so wat? apple came out without cut and paste before...why is everyone so surprised? it's how they fix the issue and how fast that matters. at least they know about it and came out mentioning it instead of letting customers find out themselvesEthaniel - Wednesday, April 13, 2011 - link
... great job, Anand.