Setting Performance Expectations

AMD provided this slide of PCMark Vantage and 3DMark Vantage performance of Brazos compared to its existing mobile platforms (Danube and Nile):

If you look at the PCMark Vantage numbers you'll see that AMD's E-350 provides roughly the same performance as an Athlon V120. That's a single core, 45nm chip running at 2.2GHz with a 512KB L2 cache. Or compared to a dual core processor, it's within striking distance of the Athlon Neo K325 which features two cores running at 1.3GHz and 1MB L2 per core. The GPU performance however tells a very important story. While AMD's previous platforms offered a great deal of CPU performance and an arguably imbalanced amount of GPU performance, Brazos almost does the opposite. You get a slower CPU than most existing mainstream platforms, but a much better GPU.

In the sub-$500 market, you're not going to get much in the way of a discrete GPU. What AMD is hoping for is that you'll be happy enough with Brazos' CPU performance and be sold on its GPU performance and total power consumption. From AMD's standpoint, there's not much expense involved in producing a Zacate/Ontario APU, making Brazos a nice way of capitalizing on mainstream platforms. The 75mm2 die itself is smaller than most discrete GPUs as well as anything Intel is selling into these market segments.


AMD's Zacate APU, 19mm x 19mm package, 413 balls, 75mm^2 die

The Comparison

Brazos, like Atom, will fight a two front war. On the one hand you have the price comparison. The E-350 will be found in notebooks in the $400 - $500 range according to AMD. That puts it up against mainstream notebooks with 2.2GHz Intel Pentium DC and 2.26GHz Core i3-350M processors. Against these platforms, Brazos won't stand a chance as far as CPU performance goes but it should do very well in GPU bound games. I've included results from a 2.2GHz Pentium dual-core part (1MB L2 cache) as well as a simulated Core i3-350M in the mobile IGP comparison.

The other front is, of course, the ultraportable space. Here you'll see the E-350 go head to head with dual-core Atom, Core 2 ULV and Arrandale ULV parts. AMD's CPU performance should be much more competitive here. From this camp we've got the Atom D510 (close enough to the N550) and a simulated Core i3-330UM. The expectations here are better CPU performance than Atom, but lower than Arrandale ULV. GPU performance should easily trump both.

Introduction CPU Performance: Better than Atom, 90% of K8 but Slower than Pentium DC
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  • silverblue - Wednesday, November 17, 2010 - link

    "Intel itself has talked about how Atom will get smaller and lower in power consumption while keeping the same performance or better."

    Of course they'll improve Atom's power draw... architectural tweaks plus new processes ensure that. Not improving Atom much, if at all, is rather mad.
  • Dark_Archonis - Tuesday, November 16, 2010 - link

    Yup, Intel is definitely sitting idle with Sandy Bridge ... oh wait no they're not.

    Sandy Bridge is the BIGGEST architectural change to Intel CPUs since the Pentium 4, and before that the Pentium Pro.

    So being in a strong position, Intel in this case in not sitting idle at all. They are further strengthening their already strong position which will likely allow them to handle any new AMD competition without much issue.
  • ninjakitty - Tuesday, November 16, 2010 - link

    These article posts are funny... I think everyone here either works for AMD or Intel. Nobody is so nerdy to defend or care about processors as much as all of you... It could also be NVidia people who just want to get AMD and Intel people mad at each other.
  • ninjakitty - Tuesday, November 16, 2010 - link

    Anand,

    I am such a huge fan of you. Are you married? How come you never talk about you? Where are the pictures?

    N/K
  • Iketh - Wednesday, November 17, 2010 - link

    LOL
  • outsideloop - Wednesday, November 17, 2010 - link

    Guys,

    Look at the war, not the battle:

    Who is biggest thorn in AMD's side today? NVidia, not Intel. AMD wants and needs to eliminate NVidia from the chipset/integrated graphics business. Brazos makes the ION platform irrelevant, and is in effect-kicking NVidia out of this market. Hell, AMD's goal right now is not to beat Intel, its to put NVidia out of business (sure, they can have their Tegra market). That will leave two competitors vying to deliver an ever expanding and increasing HD/3D rendered world to us. The Brazos is the first product with this goal in mind.

    Sure, Intel still has higher performance processors. But, which way is the world technology/computer market going? Cheaper, better value, lower power, lower cost. Especially with the world economy struggling and the commoditization of everything we use and need.

    The world needs it done cheaper and more efficiently. We can't afford the Intel platforms anymore. And why should we, when an AMD platform at half the price is good enough for most of the stuff we do? Yes, I have the 5850 Radeon for gaming but the rest of the platform is really becoming irrelevant. (I do realize best possible workstation performance is something some of us do need, hence you use a core I5/i7). BUT, for the vast majority of users in the world, why not just do AMD + SSD + Radeon 5XXX/6XXX, and not really notice the difference?

    Intel has all those expensive fabs and legions of employees. They need to sell a $200 processor to cover the overhead and make their billions of profit. If we get to the point of a average $100 chipset/processor/GPU combination (Fusion) and below, then that powerful little GPU on the die will become more and more important to the attractiveness and utility of the technology platform in the future.

    By 2012/2013, if AMD can produce a superior chipset/processor/GPU (Fusion) for $100, one that games in 3D at high rez, does the next levels of HD content, runs solitaire :) etc, basically doing the 3D job good enough to the Intel platform that will require a DISCREET GPU (which will be a RADEON incidentally) ,THEN it will be a serious problem for Intel.

    The Brazos is NVidia poison. Zambezi and beyond are targeted towards taking serious desktop and mobile market share from Intel.

    The strategy for AMD is to force Radeon technology on Intel.

    Intel will be forced to:

    1) Buy NVidia and incorporate their GPU technology into their processors (too late for this, plus they will burn like the sun), or

    2) Use low to mid-range Radeon discreet GPUs on their platforms, or

    3) Continue using their mediocre IGPs in their future processors (most likely), and watch the world choose the AMD platform at half the cost that delivers a superior graphical) HD/3D computing experience.

    A fast, competent high-res 3D capable/gaming capable/HD capable desktop or laptop for $500. This is where AMD will eliminate NVidia and take billions in sales from Intel. But not until Fusion matures.
  • Dark_Archonis - Wednesday, November 17, 2010 - link

    An AMD Fusion product by 2012/2013 that will cost $100 and be able to play 3D games at high resolutions? Those are some ambitious dreams you have there.
  • silverblue - Wednesday, November 17, 2010 - link

    Trinity might just miss that pricing mark, however it's certainly possible. Additionally, it all depends on what you mean by "high resolutions" - to some that's still 720p, to others 1080p.

    If it can handle a smooth gaming experience at 1080p and provide good CPU performance for everything else with a single Bulldozer module, we have a winner... but $100 is cutting it close.
  • sinigami - Thursday, November 18, 2010 - link

    hey dark, did this review just say that zacate's graphics are better than the IGP in clarkdale?

    how can it say that when there were only three benches run, and the zacate only won one?

    currently, intel, with clarkdale, is tied with the 890GX for the fastest integrated graphics, right?
  • Rayb - Wednesday, November 17, 2010 - link

    What's to stop the OEMs from dropping the chipset/netbook prices accordingly if still is profitable, after all it's been a while since the Atom/ION was released. Let the customer decide what is their choice and the manufacturers compete for their money. The notion of what you think is best for you is good enough for everybody else. Have you thought that it might not go over so well with other people.

    Do you really believe that this APU is going to drive Nvidia out of the market or really hurt Intel's profits? It seems to me AMD is a day late and a dollar short in this market segment.

    It is a preview that hasn't been released yet and you're already talking two years from now, how good the next iteration is going to be, get real! Therefore, everything else will be static while your favorite company plays catch-up. Hahaha!!!

    In short, in one whole swat you managed to drive Nvidia out, cut into Intel profits by billions and left with the only one logical choice, AMD! Huurray!!!

    Ladies and Gentelman, this is FANBOYISM at it's best! With unreleased products no less.

    This diatribe of yours can only be three things:

    1) That koolaid must be something special.

    2) Whatever your smoking must be really good stuff (why don't you share with the rest of us?)

    3) How much are you getting paid to post your deranged illusions? (is it per word or whole post?).

    Excuse me if I don't favor your POV!

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