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CES 2007 - Part II: IPTV on Xbox 360, iPhone and DTX
CES 2007 - Part II: IPTV on Xbox 360, iPhone and DTX
Date: January 16th, 2007
Topic: Trade Show
Manufacturer: Various
Author: Anand Lal Shimpi &
Manveer Wasson
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Over the past decade, Intel, Microsoft and the gamut of PC technology leaders have been saying that convergence is coming.  Years of Intel Developer Forum keynotes were full of talking about the future and convergence and how it was just around the corner.  Yet every year we found ourselves wondering when it was really going to happen.  It seems like one night the industry went to bed and when we all woke up the next morning, convergence had happened. 

Our first CES article had that phrase in its title: "Convergence Happened", because indeed it had.  Last year's CES seemed very much like two discrete industries (PC and CE) meeting awkwardly at a single trade show; this year's CES however felt like the two had been married for years, and now it was only a question of which devices would do convergence well.  When we say convergence, we're speaking of the intersection of the PC and Consumer Electronics industries where both types of devices can work together, often enabled by so-called convergence devices. 

The debate over this convergence of PC and CE technologies mainly revolved around what technology would be the center of the digital home.  PC companies like Intel and Microsoft felt it would be the PC, while CE companies like Sony wanted it to be a CE device.  While the race is far from over, it looks like Microsoft and Intel have an early lead, as the PC is most definitely the center of the digital home today. 

The center of the digital home doesn't necessarily have to be the most frequently used device in the home, rather it is the device that enables all of the other devices in the digital home.  In Microsoft's digital home, that device is currently a reasonably powerful Windows XP PC; in the future, it will be a Windows Home Server PC.  Your content is stored on that computer, your emails, music, videos, everything.  Other devices revolve around it by either syncing to it or streaming data from it.  For example, your iPod or Zune syncs music to it, and your Xbox 360 streams videos from it.

It's amazing how much Microsoft has been able to do with the Xbox 360 in just over a year of it being on the market.  While Microsoft had lofty goals for the original Xbox, the only people who were able to use it as more than a DVD player/game console were those who modded the console to support homebrew applications like Xbox Media Center.  The 360 however is a different story entirely; it's already more than a game console.  It's not that Microsoft did anything earth shattering with its Xbox 360 and Live strategy, it's that it was the first time a convergence device was even remotely well executed.  Microsoft has spent the past decade trying to get a PC into the living room, and at the end of the day all it took was an Xbox.

You see, everyone has been in search of what Microsoft has been able to put together with Windows and the Xbox 360.  Sony's attempt centers around the PS3, coupled with intelligent TVs, Blu-ray players and other CE devices.  And Apple's attempt, well Apple's attempt is a little different.

Today's article focuses on some of the convergence related news that happened around this year's CES. From Microsoft's Xbox 360 IPTV announcement and the iPhone to AMD's new form factor, it's all part of a much bigger picture that will impact all of our lives.

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16 Comments - Last by Wellsoul2, 1118 days ago
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An interesting thing about DTX by Goty, 1120 days ago
If you look at the placement of the northbridge relative to the memory slots (find pictures elsewhere on the web for a full shot of the board), the CPU socket sits right between the two. What does this mean? This means that there's pretty much no way that this form factor will work with any CPU that doesn't utilize and onboard memory controller, i.e. this pretty much leaves Intel out of it.

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RE: An interesting thing about DTX by Missing Ghost, 1120 days ago
The standard is not yet defined.

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RE: An interesting thing about DTX by Furen, 1120 days ago
AMD's DTX is not supposed to be as stringent as BTX. BTX required manufacturers to put the DRAM, northbridge and CPU aligned with one another in order to optimize cooling. DTX is more like a smaller ATX (with only two expansion slots and less width) than anything else. Manufacturers should be able to make very different layouts as long as they follow some basic guidelines. One thing that might be an advantage to AMD is that it can work with single-chip chipsets, though I have yet to see a single-chip IGP.

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RE: An interesting thing about DTX by Aluvus, 1120 days ago
I am surprised Anand even had to ask why AMD didn't go with nanoBTX, given the known issue of using a processor with integrated memory controller on BTX boards. nanoBTX positions the memory and processor (relative to each other) in the same way that BTX does. This should be obvious.

The general failure of BTX as a whole was also a factor, I'm sure.

Reply
RE: An interesting thing about DTX by floffe, 1120 days ago
Plus the royalties to Intel. It's no good business sense pushing a platform that means you and everyone who uses it have to pay money to your worst competitor.

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RE: An interesting thing about DTX by Nehemoth, 1120 days ago
Yes the royalties, until i know BTX is not royalties free as the DTX "standard".

So DTX is royalties free, is backward compatible so why don't use it?

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RE: An interesting thing about DTX by Araemo, 1120 days ago
Besides the fact that you can probably relocate both mobo and northbridge if your northbridge is your memory controller - Intel is moving to an on-die memory controller too, so that is fairly forward-thinking.

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Divx != Pirated; and vise versa! by glennpratt, 1120 days ago
Divx != Pirated; and vise versa Anand. I get the point, but that mentality doesn't help.

If only it were easy to encode every movie and TV show I own or have recorded to a decent format and have everybody play it. But no! Movie companies want to throw a wrench in the works and software developers want to divide up the broken works into sovereign territories.

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RE: Divx != Pirated; and vise versa! by PrinceGaz, 1120 days ago
In fact these days most pirated content is encoded with XviD rather than DivX. Admittedly there isn't really much difference between them as they are both implementations of MPEG4 ASP, and on a computer you can play back DivX encoded files using the XviD decoder and vice-versa.

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RE: Divx != Pirated; and vise versa! by mino, 1120 days ago
Well, for the most part, I do NOT play the movies I bought! I just encode the to some high-quality XviD, put on home NAS and then play whenever I want (without all of the commercials and other things I paid for while not eanting them).

AFAIK most friend do it this way so I really see no reason for going DRM...

However that DTX thingie seems sweet. Especially combined with Fusion...

Reply
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