Final Words

Unlike a product review, there’s very little I can do to conclude here. There’s no buying recommendation, no performance to summarize. Even as an analytical piece there’s not much for me to conclude based on what I’ve learned at this point. When I wrote The RV770 Story I was convinced that ATI had embraced a new, refocused approach to GPU design, only to learn that they nearly threw out all of the learnings with the RV870.

The Northern Islands GPUs, due out later this year, were surely designed before anyone knew how RV870 would play out. Much less whether or not Fermi/GF100 would be this late.

I’m not sure any of what we’ve seen thus far in the history leading up to the RV770 or RV870 can tell us what we should expect from Northern Islands. While we can’t conclude about ATI’s future products, I do believe I have learned a considerable amount about how AMD’s graphics division works.

Carrell told me that the process of doing a product is not a logical process. There's logic in it, but it's not a logical process. It's an argumentative process. Not in the sense of having conflicts, but rather developing new data when the data isn't all there. When companies like AMD and NVIDIA do a product the engineers don't know all of the answers, and the knowledge they do have isn't binary - it's probability, it's weight, it's guesses. Sometimes they guess right, and sometimes they guess very wrong. The best they can do is to all weigh in with their individual experiences and together come up with the best group of guesses to implement. Over the years it seems that ATI has learned to, as much as possible, have all members of its team bought in to the product they're building.

The graphics team’s dedication and experience in jumping to new process technologies seems to have paid off with this generation. The move from TSMC to Global Foundries will surely challenge them once more. It’s not all about process technology though. The team’s focus on schedule and execution was a much needed addition to the company’s repertoire.

Carrell Killebrew helped turn ATI from a traditional GPU company with a poor track record, to one that could be known for its execution. The past three product generations have been executed extremely well. Regardless of whether you're an AMD, Intel or NVIDIA fan, you must give credit where it's due. The past couple of years have shown us a dramatic turn around from the graphics group at AMD. To go from the shakiness of the R500 and R600 GPUs to solidly executing on the RV670, 770 and 870 year after year is praiseworthy. I almost wonder if AMD’s CPU team could learn from the graphics group's execution. I do hope that along with the ATI acquisition came the open mindedness to learn from one another.

Preventing Espionage at AMD: How The Eyefinity Project Came to Be
POST A COMMENT

132 Comments

View All Comments

  • simtex - Sunday, February 21, 2010 - link

    Excellent article ;) Insider info is always interesting, makes me a little more happy about my -50% AMD stocks, hopefully they will one go up again. Reply
  • NKnight - Wednesday, February 17, 2010 - link

    Great read. Reply
  • - Friday, February 19, 2010 - link


    you should write a (few)book(s); of course in multi eReader formats

    asH
    Reply
  • - Saturday, February 20, 2010 - link

    Nvidia blames sales shortfall on TSMC

    http://www.eetimes.com/news/latest/showArticle.jht...">http://www.eetimes.com/news/latest/show...E1GHPSKH...

    one dot you didnt connect in the article was AMD's foundry experience, which gives AMD a big advantage over NVIDIA; must have been an oversight?

    asH
    Reply
  • truk007 - Tuesday, February 16, 2010 - link

    These articles are why I keep coming here. The other sites could learn a lesson here.

    Reply
  • dstigue1 - Tuesday, February 16, 2010 - link

    I think the title says it all. But to add I also like the technical level. You can understand it with some cursory knowledge in graphics technology. Wonderfully written. Reply
  • sotoa - Tuesday, February 16, 2010 - link

    Excellent work and very insightful indeed! Reply
  • juzz86 - Tuesday, February 16, 2010 - link

    An amazing read Anand, I can wholeheartedly understand why you'd enjoy your dinners so much. One reader said that these were among the best articles on the site, and I have to agree. Inside looks into developments in the industry like this one are the real hidden gems of reviewing and analysis today. You should be very proud. Thanks again. Justin. Reply
  • talon262 - Tuesday, February 16, 2010 - link

    Hell of an article...congrats to Anand for putting it out there and to the team at ATI for executing on some hard-learned lessons. Since I have a 4850 X2, I'm most likely going to sit Evergreen out (the only current ATI card that specs higher than my 4850 X2 (other than the 4970 X2) is Hemlock/5970 and Cypress/5870 would be a lateral move, more or less); while I run Win7, DX11 compatibilty is not a huge priority for me right this moment, but I will use the mid-range Evergreen parts for any systems I'll build/refurb over the next few months.

    Northern Islands, that has got me salivating...

    (Crossposted at Rage3D)
    Reply
  • Peroxyde - Monday, February 15, 2010 - link

    Thanks for the great article. Do you have any info regarding ATI's commitment to the Linux platform? I used to see in Linux forums about graphics driver issues that ATI is the brand to avoid. Is it still the case? Reply

Log in

Don't have an account? Sign up now