Exclusive Interview with PC Power & Cooling Founderby Christoph Katzer on February 11, 2008 3:00 AM EST
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How are the sales in the European market these days? I know you have a strong marketing team there that is working very hard. I didn't even think that it would work out since it's not that easy to establish a totally new brand in a new market, but it looks like you did a good job. How does that show in numbers?
DD: Unlike OCZ power supplies that are already well-known in Europe, PC Power & Cooling units were never available outside the USA. That has changed in the last few months. The combination of numerous excellent reviews worldwide and a strong distribution channel has allowed European sales of PC Power & Cooling units to take off.
What has changed at PCP&C since the buyout by OCZ? You obviously sell more power supplies now.
DD: Actually, a lot is still the same. PC Power & Cooling has the same experienced staff in the same location we've had for 17 years. We are much more productive now since we don't have to concern ourselves with things handled by the OCZ team such as sales and finance.
You have a very good reputation in the US, but in Europe PCP&C is still not more than a typical high-end brand like many others. Wouldn't it be worthwhile to establish the same services you have in the US? Specifically, I am talking about changing cables or connectors or Chroma test-reports for the units?
DD: Turbo Cool customers in Europe and elsewhere receive Chroma test reports generated in our Carlsbad, California facility. As PC Power & Cooling grows in Europe, we will offer options available in the USA such as the custom cables you mentioned.
How did your work schedule change after the buyout? Now as the CTO of the group, your field might have expanded to different directions. Please describe a normal working day.
DD: By not having to handle finance, sales, marketing, and HR, I'm now able to concentrate on product development and engineering, areas of the business I enjoy. Most of my day is spent in our lab evaluating designs, testing products, or communicating with industry OEMs. We can now produce more innovative, high-performance power supply products than ever before.
It's been six months since you joined forces; what can we expect in the near future from either PCP&C or OCZ?
DD: On the OCZ side, we have just announced the new single rail EliteXStream 800W and 1000W power supplies at CES 2008. On the PC Power & Cooling side, we are now shipping the Turbo Cool 860W with 84% efficiency, 1.5% regulation, and adjustable rails. Next will be the Turbo Cool 1200 ESA version, a blue version of the Silencer 750W, and the new ultra-quiet Silencer 500W.
Doug, thanks so much for taking the time talking to us and we look forward to testing these new products.