It’s Just Another Smartphone Manufacturer™

However, part of the tour of the main Shenzhen campus stood out to me (Ian) personally. Whenever we speak about Huawei, the focus is always on the smartphone market, because that is what most people can relate to as that is what our readers can actually hold something made by Huawei in their hand. But interestingly enough, consumer smartphones only account for 30% of the company’s revenue. Huawei puts a lot of resources into backbone networking and infrastructure, which accounts for 40% of the revenue.

A Huawei Cloud Base Station with many network ports and custom silicon inside

Arguably, if we were trying to cover the important markets for some of these companies (such as MediaTek as well), then networking and infrastructure would be as important as smartphones, if not more so. So we were told about Huawei’s march to 4G/4.5G/5G, as well as MIMO antennas, base stations, but also data analytics management and services to mobile carriers and other markets.

One element remained consistent within this: Huawei hardware was in the machines that powered them, which included a large array of HiSilicon ICs and heatsinks covering almost everything. There were quite clearly a number of devices attached to lots of Nanya memory (up to eight dies on one example board shown), as well as a series of what looked like HiSilicon PCIe-like switches.

HiSilicon was founded in 2004 as a subsidiary of Huawei, but the company has roots further back into the 90's when it was still known as Huawei's ASIC Design Center. Ever since, the subsidiary has diversified in a lot of market segments such as mobile, networking, video surveillance, DVB or IPTV. The company was proud to proclaim that it was the first to offer silicon based on ARM's Cortex A57 - these are server SoCs with up to 16 or 32 cores and 32MB of L3 cache. The DVB and TV market is also one of the rarely talked about markets in which companies such as MediaTek and Samsung offer a wide range of custom solutions, and it seems HiSilicon also has a range of products for the segment such as an A17-based SoC that we hadn't heard of earlier.

Custom Huawei SoC, relating to networking

In many of the devices on display in Huawei's showroom, there was a number of copper and fiber connections in almost everything, to the point where even the mini small-cell implementations had 10GBase-T and seemed to be powered by PoE (power over Ethernet).

We asked about Huawei’s application in this space, and the answer was from origin to end user – from the data center to device. Within this, the data analytics part was interesting. Carriers that use Huawei backbone implementations, either by direct purchase or lease, have access to their monitoring software and can analyze what sorts of data their users are processing – either pure data, certain web servers, streaming video and so on. Huawei stressed the point that while they can provide general hardware or work with specific customers on a custom solution, the actual processing of what their customers want to do with the data their clients produce is up to them.

“4-in-One Multi System on Chip Smooth Evolve to LTE-A”
capable of GSM, UMTS, FDD LTE and TDD LTE

With the internal metrics of throughput or the results of the customer analyzed data, both the customer and/or Huawei can deploy infrastructure to cover blackspots or enhance the direction of content – in one scenario, we saw a mockup of Huawei’s software which had what can be described as ‘Amazon Recommendations’.  It was almost as clear as ‘your users seem to be requiring this (a) in regions (b)(c), we recommend the following products (x)(y)(z)’. There was no particular mention of any common PCIe accelerators usually associated with data analytics (Xeon Phi, GPUs, FPGAs), which makes us wonder how much is custom HiSilicon compared to off-the-shelf parts. Of course within all this, Huawei offers a sustained servicing and maintenance package, similar to how big tech firms bring in the revenue after selling the hardware.

So here’s in interesting thought – Huawei is in the SSD business. That pretty much came out of left field, but it in retrospect it should have been one of those things that was probably pretty obvious. Here’s a PCIe SSD, with a custom HiSilicon Hi1812 controller supporting PCIe 3.0, NVMe, 800K IOPS and 3.1 GB/s of read bandwidth with MLC planar NAND. That makes it sound like there’s a RAID controller in there, as no individual single controller we know of can reach those speeds (Samsung’s MGX can do 2.5 GB/s). There’s no telling if it uses an ARM IP variant or a custom ISA developed by HiSilicon, which makes it interesting. Underneath the explanation of the Hi1812 are a couple of other choice parts, scratching the surface of just how deep the rabbit-hole goes.

Because Huawei has HiSilicon to develop custom hardware and SoCs fit for purpose, it allows the vertical integration element to be rather interesting from the outside. We’ve talked before about how HiSilicon keeps its cards close to its chest, and in a similar situation to some of ARMs partners that do not make announcements, we can start to get a picture of just how deep HiSilicon permeates into Huawei’s infrastructure division and how most of us probably have data that has passed through Huawei-based networking products through the web, and how much the hardware is a part of that process.


Blade-like modular baseband-station and antennas

For any of our UK readers, with the recent trip of Xi Jinping to the UK you may have heard the recent discussions in the UK about having China invest in our new power plants. The concept of this for some citizens results in the fear about having China as part of that process. But most people don’t realize that China as a provider is already in the ecosystem – when people access the internet, their data most likely goes through a series of hops that might include Huawei network switches between device and <insert email client> or <insert social media network platform> or when a website script may call on services elsewhere on the web and you don’t even realize. So aside from the commonly named network infrastructure players in the west, such as the commonly known Cisco, Alcatel-Lucent, Nokia or Ericsson, there are players such as a Huawei or a MediaTek that have their arms in the game as well. Given how vast the market is, especially for total worldwide revenue, there are many players that the general public (or even technology magazine readers) won’t have ever heard of.

It’s Just Another Smartphone Factory™ Moving The Smartphone Target Market
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  • s.yu - Tuesday, December 8, 2015 - link

    No. Apple does use the newest, most advanced technology. Huawei doesn't upgrade unless it has to, and focuses on making old tech look like new to the consumer.

    Apple's started using NVMe, Huawei's still on eMMC. Look at that insane A9X(Yes I know it's tablet only), look at that puny Kirin950. Huawei's got the head start, of a month or two, but the Kirin will turn out the weakest of the next generation's flagship SoCs.

    Huawei only implemented Force Touch after Apple used it in the Watch(and they still haven't shipped it), but they've gotten the domestic ultra-nationalist fanboys to believe that Huawei came up with it first. Despicable.
  • mayankleoboy1 - Monday, December 7, 2015 - link

    Since only samsung has their own fabs, here is a suggestion:

    Huawei buy all the fab capacity of TSMC using its own funds and that of the Chinese Government ? Apple will go to Samsung, which they are loathe to do. And Intel wont fab anything for
    Apple. So effectively, Apple will be able to produce only 10%-50% of their phones.
  • Goyim - Monday, December 7, 2015 - link

    Proper Pronunciation.
    https://www.youtube.com/watch?v=KGAqvpYLiGw
  • garbagedisposal - Wednesday, December 9, 2015 - link

    Pronunciation in that video is wrong, see s.yu's comment above
  • Ethos Evoss - Friday, December 11, 2015 - link

    Don't understand anandatech in final words why u bringing usa into case?!?
    And problems with certifications or licences in USA..
    Anandatech are you so naive or you just pretending to be stupid?
    What you think why chinese companies has problems in USA?
    Because it is on purpose and because USA is scared chinas business like devil hy water..
    Anamdatech do you even know how politics works in ANY sphere of busines or facilities or governments?
    Everything is just on purpose to protect own busines.. (country)
    If would be allowed so easily hinese brands into USA, USA busines woud be DEVOURED by flipping fingers..
    And am telling you without China USA electronic brands wouldn't exist. as it is now..
    And in first you have to take in accout it isn't about brands which is better or which is on higher level because they are all on the same level MAIN reason is ADVERTISE and POPULARITY
    USA (bcos acoodring you it is don't know why main country of interest) will BAN prohibite any advertising of chinese brands in its country THAT is the main reason.. Bcos is scared
    Like you said you have bunch of kiddos readers which blabling about apple how it is best just bcos advertise allowed across the globe. BUT most of these poor peope doesn't own it..
    Ppl complainig about 4G not working in USA.. why it is perfectly working in rest of the world? BECAUSE USA om purpose won't allow them certification use their bands..
    And you just decide to strike in Huawei they are like ; WTF is this.. they has no idea and you e pecting they gonna tell you everything.. And you wondering why so many secrets..
    I tell you what, do same tour into Apple and demand all secrets wht they got I am really curious wht they would tell you
    PEACE!

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