It’s Just Another Smartphone Manufacturer™

However, part of the tour of the main Shenzhen campus stood out to me (Ian) personally. Whenever we speak about Huawei, the focus is always on the smartphone market, because that is what most people can relate to as that is what our readers can actually hold something made by Huawei in their hand. But interestingly enough, consumer smartphones only account for 30% of the company’s revenue. Huawei puts a lot of resources into backbone networking and infrastructure, which accounts for 40% of the revenue.

A Huawei Cloud Base Station with many network ports and custom silicon inside

Arguably, if we were trying to cover the important markets for some of these companies (such as MediaTek as well), then networking and infrastructure would be as important as smartphones, if not more so. So we were told about Huawei’s march to 4G/4.5G/5G, as well as MIMO antennas, base stations, but also data analytics management and services to mobile carriers and other markets.

One element remained consistent within this: Huawei hardware was in the machines that powered them, which included a large array of HiSilicon ICs and heatsinks covering almost everything. There were quite clearly a number of devices attached to lots of Nanya memory (up to eight dies on one example board shown), as well as a series of what looked like HiSilicon PCIe-like switches.

HiSilicon was founded in 2004 as a subsidiary of Huawei, but the company has roots further back into the 90's when it was still known as Huawei's ASIC Design Center. Ever since, the subsidiary has diversified in a lot of market segments such as mobile, networking, video surveillance, DVB or IPTV. The company was proud to proclaim that it was the first to offer silicon based on ARM's Cortex A57 - these are server SoCs with up to 16 or 32 cores and 32MB of L3 cache. The DVB and TV market is also one of the rarely talked about markets in which companies such as MediaTek and Samsung offer a wide range of custom solutions, and it seems HiSilicon also has a range of products for the segment such as an A17-based SoC that we hadn't heard of earlier.

Custom Huawei SoC, relating to networking

In many of the devices on display in Huawei's showroom, there was a number of copper and fiber connections in almost everything, to the point where even the mini small-cell implementations had 10GBase-T and seemed to be powered by PoE (power over Ethernet).

We asked about Huawei’s application in this space, and the answer was from origin to end user – from the data center to device. Within this, the data analytics part was interesting. Carriers that use Huawei backbone implementations, either by direct purchase or lease, have access to their monitoring software and can analyze what sorts of data their users are processing – either pure data, certain web servers, streaming video and so on. Huawei stressed the point that while they can provide general hardware or work with specific customers on a custom solution, the actual processing of what their customers want to do with the data their clients produce is up to them.

“4-in-One Multi System on Chip Smooth Evolve to LTE-A”
capable of GSM, UMTS, FDD LTE and TDD LTE

With the internal metrics of throughput or the results of the customer analyzed data, both the customer and/or Huawei can deploy infrastructure to cover blackspots or enhance the direction of content – in one scenario, we saw a mockup of Huawei’s software which had what can be described as ‘Amazon Recommendations’.  It was almost as clear as ‘your users seem to be requiring this (a) in regions (b)(c), we recommend the following products (x)(y)(z)’. There was no particular mention of any common PCIe accelerators usually associated with data analytics (Xeon Phi, GPUs, FPGAs), which makes us wonder how much is custom HiSilicon compared to off-the-shelf parts. Of course within all this, Huawei offers a sustained servicing and maintenance package, similar to how big tech firms bring in the revenue after selling the hardware.

So here’s in interesting thought – Huawei is in the SSD business. That pretty much came out of left field, but it in retrospect it should have been one of those things that was probably pretty obvious. Here’s a PCIe SSD, with a custom HiSilicon Hi1812 controller supporting PCIe 3.0, NVMe, 800K IOPS and 3.1 GB/s of read bandwidth with MLC planar NAND. That makes it sound like there’s a RAID controller in there, as no individual single controller we know of can reach those speeds (Samsung’s MGX can do 2.5 GB/s). There’s no telling if it uses an ARM IP variant or a custom ISA developed by HiSilicon, which makes it interesting. Underneath the explanation of the Hi1812 are a couple of other choice parts, scratching the surface of just how deep the rabbit-hole goes.

Because Huawei has HiSilicon to develop custom hardware and SoCs fit for purpose, it allows the vertical integration element to be rather interesting from the outside. We’ve talked before about how HiSilicon keeps its cards close to its chest, and in a similar situation to some of ARMs partners that do not make announcements, we can start to get a picture of just how deep HiSilicon permeates into Huawei’s infrastructure division and how most of us probably have data that has passed through Huawei-based networking products through the web, and how much the hardware is a part of that process.


Blade-like modular baseband-station and antennas

For any of our UK readers, with the recent trip of Xi Jinping to the UK you may have heard the recent discussions in the UK about having China invest in our new power plants. The concept of this for some citizens results in the fear about having China as part of that process. But most people don’t realize that China as a provider is already in the ecosystem – when people access the internet, their data most likely goes through a series of hops that might include Huawei network switches between device and <insert email client> or <insert social media network platform> or when a website script may call on services elsewhere on the web and you don’t even realize. So aside from the commonly named network infrastructure players in the west, such as the commonly known Cisco, Alcatel-Lucent, Nokia or Ericsson, there are players such as a Huawei or a MediaTek that have their arms in the game as well. Given how vast the market is, especially for total worldwide revenue, there are many players that the general public (or even technology magazine readers) won’t have ever heard of.

It’s Just Another Smartphone Factory™ Moving The Smartphone Target Market
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  • Ryan Smith - Saturday, December 5, 2015 - link

    "Earnest question to editors: Would you have gone if the trip wasn't free?"

    No, honestly not. And that's not because we don't like covering Huawei - they're a big part of what's going on in the world of smartphones - but there is a major opportunity cost to a trip like that. One trip like that would cost as much as covering several companies in the US/EU for us. We do have to be mindful of our costs - I don't need to point out that many of our readers know how to use ad blockers - so foreign trips are not something we frequently get to make.

    But conversely that doesn't mean Huawei isn't worth covering. Only that it's in their own self-interest to invite us out if they want to make sure we have a chance to see their facilities. After all, we could always decline it if we weren't already interested.
  • s.yu - Sunday, December 6, 2015 - link

    lol, on Edge, 100% ad pass-through.
  • ummduh - Sunday, December 6, 2015 - link

    re: adblock

    This reminded me to turn on AdBlock's "allow some advertising" option, and then I went ahead and whitelisted Anadtech too, since I do quite enjoy reading and using this site. Reloaded Anandtech, and WHAM! Big ol pop up right in the middle of the screen that you have to click away to be able to continue. THIS is why we have AdBlockers. Whitelisting has been revoked.
  • masimilianzo - Sunday, December 6, 2015 - link

    Is Andrei the one on the right of Ian? Or on the left?
  • Ryan Smith - Monday, December 7, 2015 - link

    Left.
  • s.yu - Sunday, December 6, 2015 - link

    There seems to be some serious latency problems with the comment system, or are comments under this post heavily moderated because of heated discussion?
  • Ryan Smith - Monday, December 7, 2015 - link

    We do engage in very occasional moderation, but there's no "latency" in comment publication. Anything posted should be immediate.
  • s.yu - Tuesday, December 8, 2015 - link

    It really wasn't. The correction about the incorrect speculation on pronunciation I posted earlier, I posted it, went on to post some other reply, then flipped through the pages again and noticed that it was gone. So I reposted it and left a copy in the clipboard, hit refresh, came back to check, and it was gone again. So I pasted the copy directly, then refreshed, and it was gone again, tried again, and got the same results. The last time I tried I added another sentence, but again it disappeared after a refresh, but I wasn't so persistent to try a fifth time, so I left it that way. After a day, I came back, I found all four posts there. I don't know where the glitch might have been.

    BTW, the pronunciation is pretty easy, even in English, because it's not difficult to find English words as reference, so this helps in identifying the phonemes. I don't know what the problem was.

    So first, treat "Hua" as a full syllable, but treat "Hu" and "a" as half a syllable each. The "Hu" is highly similar to "who", in English, and it's probably the most accurate direct representation, so just pronounce the "Hu" as "who", only shorter, as its treated as half a syllable. As for the "a", it's nonexistent in American English, but exists in British English, like the stiff-tongued version of the "ar" in "hard". Again, shrink that stiff-tongued "ar" to half a syllable and pronounce it in a single syllable along with the "Hu", and you're past the "Hua".

    As for the "wei", really simple. It's basically a "way". There's no perceivable difference between the two, except for the tone. In regions around Beijing, the accent might turn the "w" into a "v", so you get a "vey", or the "vai" in "vain", but in standard Mandarin it's still "w".

    If you're even meticulous about the tone, then try pronouncing the two syllables like a question each, like "Hua?Wei?" And the tone would sound like the correct Chinese pronunciation too, but this is practically useless beyond actually communicating in Chinese.
  • s.yu - Tuesday, December 8, 2015 - link

    Oh, regarding the "who", the "English who" is again more accurate than the "American who", so try making a little more room in your mouth and don't let your tongue obstruct the air flow.
  • zodiacfml - Sunday, December 6, 2015 - link

    Wow, I did not learn anything nor found intriguing! Yet, there's something respectable about them with their approach which is almost like Apple, where they can sell their devices for a higher price than their competitors.

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