Conclusion

Despite the moderate shortcomings of Microsoft's platform, due at least substantially to its relative youth, I can't help but continue to be bullish on Windows Phone. It's still very clearly an also-ran despite the sometimes brilliant innovations and design at its core, but it also suffers from having to build its brand essentially from the ground up. I'm not entirely convinced this is the platform for gamers or serious power users, and I think the fact that I'm the only AnandTech editor using Windows Phone as their daily driver is telling.

I absolutely think Windows Phone is one of the best options, if not the best option, for the average consumer that wants a fairly robust smartphone, though. That's only further solidified by the additions in WP8. Of all the people I've shown WP8 to, only one has actually disliked it. For most users, Microsoft has effectively out-Apple'd Apple in producing an experience that's easy to use and easy to understand. For me, personally, WP7.5 and now WP8 aren't just adequate for my daily use, they're perfect for it. The social media integration in Windows Phone is absolutely fantastic, and the operating system is a joy to use.

With WP8, Microsoft has also brought the hardware up to where it needs to be. The HTC Windows Phone 8X isn't some bargain basement phone; this is a modern handset with a dual-core SoC from Qualcomm, a reasonably fast GPU, a healthy amount of memory, a beautiful 720p display, and overall excellent industrial design. It has all the modern bells and whistles but LTE (available on the MSM8960 version), including front and rear-facing cameras (complete with Skype support), dual band Wi-Fi, and an NFC radio.

Two problems face Microsoft at this point. I feel like the Windows Phone experience is solid enough that it can sell itself just by getting the phones into peoples hands, so long as they're willing to keep an open mind and not immediately just think "oh, well it's not an iPhone" or "oh, well it's not Android." That's a tough thing to do, but those "swing state voters" are out there in great enough abundance to make a difference.

The other problem is the lack of a solid app ecosystem, and this is something that looks to be improving by the day. Microsoft is throwing a lot more weight behind WP8 than they did behind WP7 because they need it to be successful, and while I think gaming may be a reoccurring problem, popular services are liable to start appearing on the platform with greater and greater frequency.

Ultimately I would recommend both Windows Phone 8 and the HTC Windows Phone 8X without hesitation to the vast majority of users. Users stuck in Apple's ecosystem might have a hard time migrating, but Google users will only have to sacrifice some of their apps; Microsoft has done a lot to integrate outside services and streamline them with their own. If you're already on Windows Phone 7.5, I'm sorry you got hosed, but this is a worthwhile jump to make and a much safer one. Windows Phone 7 was Microsoft getting their foot in the door, but 8 is the chosen one. You'll get a better phone, a better operating system, better support, and a better collection of apps available.

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  • steven75 - Monday, January 28, 2013 - link

    "Yes, the social media stuff on WP is a big innovation. You get one unified feed of Facebook, Twitter, LinkedIn. This is a far better model than going into individual apps."

    Why would you want this? You can't "like", view photo albums, or events on twitter, you can't hashtag search or trend search on facebook. You basically lose each services most useful features into something extremely dumbed down.
  • Myrandex - Tuesday, January 29, 2013 - link

    You can like, comment, and view photo albums from the unified feed for facebook posts...have you even used one of these devices before?

    Jason
  • Belard - Tuesday, January 29, 2013 - link

    Get Launcher 7 or Launcher 8 for Android.. comes in free or paid versions.
  • karasaj - Monday, January 28, 2013 - link

    Er... no. 335 ppi is indistinguishable to the eye without a magnifying glass. It doesn't matter if you smash your nose into the screen; you won't see it. And if you do, you're convincing yourself through a placebo effect.

    You can't shrug off the point of WP8 lol. Live tiles are certainly better integrated with the OS than widgets on Android or nothing on iOS. I don't see what you consider to be a standout point to Android. I love Android, I used stock, several Cyanogen Mod's, and another ROM whose name I don't remember, but I like WP8's UI more. It's cleaner, fits more on one screen, and I think it is definitely a better "average social" kind of phone. Sure, if you're an enthusiast, you get Android, root the phone, and have fun. But that isn't everybody.
  • GoodToGo - Monday, January 28, 2013 - link

    Err except that it is not. Here is an article clearly refuting why 300ppi is no where close to good.

    http://www.cultofmac.com/173702/why-retina-isnt-en...
  • hahmed330 - Monday, January 28, 2013 - link

    Firstly, live tiles are barely informative. Widgets are far superior then live tiles as they are interactive and are very practical. For example youtube widget, I can scroll down tabs of my favorite youtube channels and access it in 5 seconds without ever accessing youtube app itself. (lets assume that there will be a youtube app on WP8) You would have to have a separate live tile for each of the channels.

    Secondly, Microsoft has too much of a control over their OS itself. How are companies going to differentiate themselves? The biggest reason why android has been so successful. Of course this is also a bad thing as well, but for the end user it is also a good thing because whatever works for you best is the best policy there is. Because android is here you have more choices as Samsung, HTC, Sony, LG, Huawei, Pantech... e.t.c. All of their smart phones can be differentiated, but not WP8 based phones.

    Thirdly, android evolves very quickly by the time there will be windows 8.5 we would have 3 revisions in android. The changes in android have been quite substantial each time. Difference between WP7 vs WP8 is like difference between Android 4.0 and 4.1. While android evolved form gingerbread to jellybean in the same amount of time.
  • Alexvrb - Monday, January 28, 2013 - link

    Both Android and WP8 have their advantages. In my family I have a couple of iPhone users and a few Android users. I'm the only one with a WP device, and that was only very recently.

    Live tiles give me what I want in at a glance. I don't just have one live tile. At a glance I can see all kinds of stuff, and with a touch you can dig further into any of them. They're not perfect but I like them quite a bit, and like just about everything on WP8 they are designed to be battery-friendly . If Google was playing nice with Youtube, we would already HAVE a proper Youtube app.

    Too much control over the OS? I can see that point of view, but personally I disagree. When I buy a PC, I don't want OEM junkware or modifications. For my personal desktop machines, I build, so this isn't an issue. I feel the same way about phones. I think PC OEMs have managed to differentiate just fine without relying on gimmicks. If anything, it has forced them to concentrate on the hardware more. I see no reason why smartphone vendors can't do the same. In fact, in the WP field, they're doing just that. I chose a Lumia 822 over the 8X because the 8X lacked a removeable battery and SD slot.

    As for updates, frequent updates don't necessarily mean more substance. You're definitely wrong about WP7 vs WP8. WP7 went through multiple significant updates before we even arrived at WP8, and the platform has improved significantly over time. I'd say this is really a wash, and not strictly an advantage for anyone.
  • steven75 - Monday, January 28, 2013 - link

    In what way are Android widgets different than live tiles?

    What good is "integration with the OS as far as social media" when you can't even reply to someone on twitter using the built-in twitter mechanic? I mean this is basic stuff. Same for Facebook. The built-in social media support is about as basic as it gets which is why everyone installs an app anyway, pretty much taking away any advantage WP8 has.
  • s44 - Monday, January 28, 2013 - link

    I think you're on to something.

    Leave aside how Windows is or isn't superior, though, how do they make their brand *feel* superior? Most people don't *want* to think of themselves as the tech idiots whose VCRs used to flash 12:00 and need a Smartphone For Dummies, even if they are. (Look how Apple has spun that image to flatter their customers -- and how Samsung has successfully played the old/unhip/un-saavy card on Apple and BB.) Having middling celebs do down-to-earth stuff doesn't really associate WP ownership with awesome.

    The recent Droid/LG Optimus ads are sort of dumb, but at least they aren't this:
    http://www.youtube.com/watch?feature=player_embedd...
  • Belard - Tuesday, January 29, 2013 - link

    I agree with much of what you have to say. The HTC 8x looks like colorful versions of the Once X. When MS first came out with WP7 "Metro" - I like the interface for a phone... and I ran a METRO launcher on my Android 2.x phone for almost 2 years until I got a new Motorola Atrix HD (4.1) - I still have that old phone as a part time mini-tablet.

    With Android 4.x, I didnt feel the need to use Launcher 7 (or 8). The widgets do what I need and I love how Motrola has designed their UI (Almost pure Android).

    When I use a friends SGS3... its different UI isn't as nice... but that is more opinion and personal preference.

    Win8 is a whole eco-system designed to revamp Microsoft in all market points.. it does nothing great. I think its still great for a phone and is actually original compared to Android and iOS... Okay for a tablet... horrible for a desktop.

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