Conclusion: One Big Step for Acer, One Smaller Step for Ultrabooks in General

If you’ll pardon my slaughtering of Neil Armstrong’s famous quote from the moon landing, there are two areas I want to focus on for the conclusion. First, there’s what Acer has done today relative to the Acer of years past; second is how the end result of those efforts compares with what other companies are doing.

For Acer as a company, the S7 is a massive improvement over previous offerings. It’s clear that Intel and others have been actively involved in helping Acer to create a more compelling Ultrabook, and outside of a few quirks this is one of the coolest looking laptops I’ve used in many years. I can’t overstate how impressively thin this thing is, and while I know that’s not the be-all, end-all goal of computing devices, it’s still a great way to garner attention. I like the silver and white aesthetic as well, and my biggest complaint (aesthetically) is that some of the seams between the pieces of the S7 are still a bit too noticeable. There’s another minor complaint with the way the laptop opens: the LCD piece and the keyboard piece are about the same weight, and the lip for opening the S7 just isn’t as easy to grab as I would like. These are relatively minor issues, but for all the good looks, there are other areas that detract from the overall experience, at least for me.

The keyboard action is something I’ve grown used to over the past month or so, and I’ve typed the majority of this review using the S7 without too much anger bubbling to the surface. I’d still like more key travel, but more importantly I find the missing function key row to be a constant irritation that forces me to frequently use an extra finger or hand to accomplish common shortcuts (Fn+Alt+F4 and Fn+Ctrl+Home/End being a couple examples that I use frequently). When I’m just writing text, the keyboard works well enough, but with web browsing or other general tasks the layout changes become more noticeable—and not in a good way (hello delete key where my right-control key should be!) The touchpad also seems to be somewhat lacking, with some choppiness on scrolling gestures—Acer uses Elan hardware instead of Synaptics, and I personally find the higher end Synaptics touchpads to be the best option right now. Also related to the touchpad, and leading in to our next section, the “reversed gesture direction” on Windows 8 is something I still routinely get wrong. Swiping down on the screen to scroll up makes sense, but not so much on a touchpad. That leads us to our discussion of the touch screen experience.

For the Windows 8 UI and apps, the touch screen works great, but in desktop applications (Word, surfing the Internet, email, etc.) it quickly falls short. Even with a touch screen right in front of my face, since this is a laptop I end up doing 95% of my interactions via the keyboard and touchpad. Maybe that says more about me than it does about the S7, but I just don’t find the touch screen experience to be something that I want or need unless I’m using a tablet/smartphone device. In my opinion, Acer needs something similar to the Lenovo Yoga (though I’m not sold on the exposed keyboard aspect when in tablet mode), the Dell XPS 12 (which is thicker, thanks to the convertible tablet aspect), or an ASUS Transformer (or a slider-type) design similar to what they have with their W510 tablet to really make the S7 work as a touch screen device. All of the approaches have some compromises involved, depending on your viewpoint, and I discussed this in an earlier Pipeline posting.

What we end up with in the Acer Aspire S7 is a device that looks great and works well, with some specific design elements that people will either love or hate. I know there are many users out there that don’t type as much in a month as I’ve done in this one review (nearly 6000 words, if you’re counting), so if you’re one of those users my keyboard comments become far less important. Likewise there are people that never use (and don’t even know about) the various keyboard shortcuts, and for them the “missing function keys” won’t matter a bit. On the performance side of things, there’s not too much to say for or against the S7: it’s as fast as most other Core i7 Ultrabooks, though the RAID 0 SSD is still an oddity for me—I’d rather have a good 256GB SSD from Samsung, Intel, or one of the other major names instead of a custom mSATA with dual-controllers card.

While I can’t give the S7 a recommendation without caveats, there are very few computer devices where I wouldn’t say the same thing. It’s a good Ultrabook and one of the most impressive Acer devices ever to hit retail. That alone makes me excited to see what Acer can do with the next iteration. The Aspire S5 was a daring move with its mechanize vent that I didn’t really care for, and the S7 might just be too thin for some people, but at least they’re distinct traits that other companies lack. The S7 has imperfections, but many can be overlooked…well, except for the pricing.

I wouldn’t be willing to fork over more than $1000 for an Ultrabook, and I would guess most people feel the same way. That’s the real problem, because it means Acer’s most innovative laptop in years could end up doing poorly at retail. That’s where Apple’s approach of building a premium brand name with devices that stand out from the crowd has been so successful. Say what you want about the company and their products, but the fact is that Apple sells more MacBooks than any other laptop brand I can name, and they sell more iPads than any other tablet brand. Acer and the other large OEMs have hundreds of competing laptops, and most of them are budget-friendly “Best Buy” models that cost less than half of what the Aspire S7 will set you back. That in turn leads to them selling well and the quality products like the S7 get left on the warehouse shelves.

As I said in the introduction, I’d love to see a reversal of this gradual downward trend in laptop quality all in the name of chasing lower prices. The S7 costs a lot, but at the same time it’s a step in the right direction for quality and innovation. For that reason if nothing else, I want the S7 to sell well and get some followers, but to do that it probably needs to be priced at least $300 lower. Whatever happens with the S7, Acer is big enough that they’re not going anywhere. Hopefully when we see Haswell based Ultrabooks, Acer will take all the good elements of the S3, S5, and S7 and improve once more. If they can keep doing that, another year or two could very well see them with some of the most compelling Ultrabooks on the block.

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  • blue_urban_sky - Tuesday, January 8, 2013 - link

    Why stop there, make it an even 1" then you could have 2 memory slots and a removable hard drive. Or even better make it 1.5" and have a huge removable battery, an optical drive and a dedicated GPU! No make it 2" and 17" screen then you can have a full sized keyboard top of the range graphics high end CPU tons of storage and neon lights on the top of the shiny plastic case!!1!

    Not really aimed at you, just all the people who like there £300 lappy and can not possibly imagine a world where other people want different things.
  • thesavvymage - Tuesday, January 8, 2013 - link

    you totally did not comprehend what i meant
  • blue_urban_sky - Wednesday, January 9, 2013 - link

    You can't see the point of making the thinest laptop.

    You think they should have made it fatter and increased the stats.

    You justify this by saying people could not tell the difference without a ruler.

    You fail to understand that increasing the height from 0.5"->0.7" is a 40% increase in volume where "overall volume are what matters the most" .
  • rarson - Thursday, January 10, 2013 - link

    You completely failed to grasp his point. Making the thinnest laptop possible doesn't make any sense if it adds too much to the price. If it compromises too many variables, then it's obviously more logical to make a slightly thicker device. All you're doing is reconstructing his statements into a straw man. You're also using percentages to make your argument sound stronger, but nobody cares about percentages. We're talking about actual thickness here. You know, real world stuff. Nice try.
  • blue_urban_sky - Friday, January 11, 2013 - link

    Joy the straw man miss used again. They were to illustrate that I understood their position thus arguing against "you totally did not comprehend what i meant".

    Shall we dissect your truism :-

    "Making the thinnest laptop possible doesn't make any sense if it adds too much to the price"

    Is that too much according to you or is it a standardised figure? So your argument can be read as

    "Making the thinnest laptop possible makes sense if it doesn't add too much to the price"

    And:-

    "If it compromises too many variables, then it's obviously more logical to make a slightly thicker device."

    Compromises on variables that you hold above others. So this could be rearranged to

    "If it doesn't compromise too many variables, then it's obviously more logical to make a thinner device."

    Lastly

    "but nobody cares about percentages. We're talking about actual thickness here. You know, real world stuff."

    I commend that you went to the trouble of asking everyone (out of interest did you insult them as well?). Ahh I didn't realise we were talking about 'actual' thickness!

    You're also using 'actual' to make your argument sound stronger (sry couldn't resist).

    The real world works by iterative development things happen in small increments.
  • rarson - Thursday, January 10, 2013 - link

    I'd even argue ergonomics are now more important than overall bulk. Modern laptops just aren't that thick or heavy anymore, so I don't understand why some people are claiming that a pound here or a half-inch there are worth the ridiculous price premium. I also don't understand what a touchscreen has to do with being light and thin, but I digress.

    I realized how much I appreciate the 15" size when I tried using an 11" netbook for an extended period of time. The keyboard was just far too cramped. 10 inches might be a good size for a tablet, but when I want keys, I'd rather give up some size and thickness for better keys and room for my hands to be comfortable. Having the extra screen space of a slightly larger chassis is a bonus, and coming from an 11" chassis, there's no comparison.

    I've got an old PII laptop that until recently I would occasionally use. That thing probably weighs about 9 or 10 pounds. It's nicely built, and even has a matte screen, but it does get heavy to hold. I can't help but think that the 5-and-a-half pound notebook I'm using right now is pretty darn light. It's lighter than the 6-lb bowling ball I used to throw when I was 8. It's also got a bigger screen and a much nicer keyboard than this Acer, and cost about a fourth of the price.

    Clearly, these ultrabooks are toys for suckers who think their social status depends on what kind of gadgets they own.
  • Tech-Curious - Thursday, January 10, 2013 - link

    Agreed. Well said.
  • blue_urban_sky - Friday, January 11, 2013 - link

    *sigh* You were doing well right up to your last paragraph.

    B-
  • dszc - Wednesday, January 9, 2013 - link

    Jarred,

    Thanks for your review. And special extra thanks for emphasizing productivity features and ergonomics for people who actually work.

    I am a professional photographer and full-time businessman. I live in Photoshop, Excel, Word, eMail, and web research. That is what I must do and what I enjoy doing. I never play games.

    Your comments on the action and utility of the keyboard and its layout are crucial. Also the touchpad. The keyboard and its shortcuts, along with the touchpad is where most true workers live. We can get things done 10x faster with these interfaces than with a touchscreen.

    Thank you for continuing to harp on these issues, as they are critical. Yes, a pretty face is nice to look at, but the real beauty of a computer is in its function.

    As for price, I am by no means rich, but I am more than willing to pay for an excellent productivity tool. If a laptop must cost $1100 or 1200 or 1300 to have essential features such as a decent IPS panel and a decent backlit keyboard and a decent touchpad, then so be it. But if you take away the backlit keyboard to save $20 or $50 or whatever, then the laptop to me becomes useless.
    There are tons of functionally compromised laptops for the masses that are hobbled by pricepoint. But it is not right to reduce those of us who must work for a living to the lowest common denominator.

    Kudos to Acer for stepping up with an IPS screen. I would be MORE than willing to pay $1300 for this tool if Acer had bothered to get the little things right - excellent backlit keyboard with great layout; fantastic (rather than mediocre) touchpad; decently calibrated IPS panel. And I'd much rather pay $1400-$1500 to have these things RIGHT, than $1200-$1300 and have them not quite right.

    Thanks again, Jarred, for your great reviews.
    Thanks, Acer, for moving in the right direction. Please don't stop short of the goal.
  • bobjones32 - Thursday, January 10, 2013 - link

    I'm a huge tech dork as you'd expect considering I'm reading AnandTech. So when my wife decided to get this laptop, I gave her a quick Windows 8 tutorial as if I was teaching an alternate version of myself how to use it.

    "Just click the desktop"
    "Just use the trackpad, why use touch?"
    "You can mostly ignore the Metro stuff, that's just meant for tablets"

    Cut to my surprise when she basically ignores all that advice, and absolutely falls in love with the laptop using touch almost all the time, sticking in Metro apps almost all the time, and barely ever seeing the Desktop.

    When the laptop is sitting on a desk, she's always resting on her elbows anyway, so reaching toward the screen is natural. When the laptop is sitting on her lap, her thumbs are right there at the screen, so it's perfectly natural to reach out and touch it. Metro apps meet most of her needs for web browsing, playing games, and chatting with friends, so she really only uses the Desktop for Office.

    The keyboard is a bit annoying to her, but everything else about the laptop is nearly perfect. Even the battery life, considering that she's coming from a Vista-era laptop from 5-6 years ago that was upgraded to Windows 7.

    After observing her learn to use Windows 8 and eventually fall in love with it and this laptop, it really made me rethink my expectations for the OS in general. Maybe the tech press has it wrong because they're approaching it from expectations that normal people simply don't care about?

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