Pricing and Final Words

Last week Microsoft announced pricing for Surface. The base configuration starts at $499 with 32GB of internal storage, you can get a bundle with a black Touch Cover for $599 and finally there’s a 64GB model with Touch Cover for $699. All versions of Surface come with Office 2013 Home & Student Edition preview, and will be upgraded (for free) to the final build of Office 2013 once it’s available.

Whether or not Surface is priced appropriately really depends on how much you value Windows RT and getting Office 2013 for free. I suspect if you’re already a big Office user, you’ll see a lot of value in the bundle. On the Windows RT side, whether or not that platform has value really depends on how frustrated you are by the multitasking, task switching and lack of screen sharing (two apps on the screen at once) of other mobile OSes. Depending on your feelings on those two issues Surface will either feel like a bargain, or too much.

As a device, Surface is incredibly well executed. It makes sense that Microsoft’s OEM partners are feeling the pressure as there’s very little that I would change about Surface from a design perspective. The chassis is well built and the integrated kickstand is seriously one of the most useful features to ever meet a tablet. The optional Touch and Type Covers complete the package. While a full sized notebook is going to deliver a better typing experience, when paired with its Touch/Type covers Surface results in a more productive platform than any other tablet.

Surface is the most flexible tablet I've ever used. Through two seemingly simple additions to the design (but incredibly complex to actually develop and implement), Microsoft took a tablet and turned it into something much more. If you're frustrated by productivity limits of currently available tablets, Surface really seems to be the right formula for a solution. It's important to note that Microsoft's execution with Surface establishes the company as a competitive powerhouse in the mobile design market. I can only imagine what multiple revs of the design will give us, not to mention what could happen if Microsoft set its obsessive sights on smartphones or notebooks.

The Windows RT experience, in many senses, is clearly ahead of what many competitors offer in the tablet space today. Multitasking, task switching and the ability to have multiple applications active on the screen at once are all big advantages that Microsoft enjoys. For productivity workloads, Surface is without equal in the tablet space.

Content consumption is also great on the device. Surface's display isn't industry leading but it's still good.  Reading emails, browsing the web flipping through photos and watching videos are all good fits for the platform - just as good as competing solutions from Apple or Google. 

More impressive than the fact that Microsoft brought competitive parity to the Windows tablet usage model is the fact that power efficiency doesn't seem to be an issue for Windows RT. Microsoft has built a mobile OS that is capable of, at least based on what we've seen today with Surface, being competitive with Android and iOS solutions when it comes to battery life. With lower power silicon inside, Microsoft could do even better.

I don't believe Surface is perfect, but it's a platform I can believe in. What I'm most excited about is to see what happens after a second or third rev of the design. I would have liked to have seen faster hardware inside (I'd love to see an Atom based version). There are also some rough edges that could use smoothing out (e.g. the power connector and HDMI output come to mind) and Windows RT likely needs another round of updates (app launch times are far too long, more apps needed) but overall the device is easily in recommendable territory. The biggest issue I have with recommending Surface today is that you know the next iteration of the device is likely going to be appreciably better, with faster/more efficient hardware and perhaps even a better chassis. 

If you're ok being an early adopter, and ok dealing with the fact that mobile devices are still being significantly revved every year, Surface is worth your consideration. If you've wanted a tablet that could begin to bridge the content consumption and productivity divide, Surface is it.

Windows RT
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  • Mumrik - Tuesday, October 23, 2012 - link

    As someone who picked up a 32GB HP Touchpad for $149 and slapped ICS on it via CyanogenMod, I still don't understand the appeal of this kind of tablet.

    To me, it physically looks absolute great, and blows any iPad out of the waters (but, to be fair, I never liked Apple's designs), but I still don't know why one would buy a $5-600 high end tablet. Why not a compact laptop at that point? We're clearly far beyond a few mobile games, youtube/720P videos and ebooks. Don't tablets make more sense at the lower end?

    For $149, I've gotten a hell of a lot out of my tablet, but these are on the edge of ThinkPad X-series territory.
  • Zink - Tuesday, October 23, 2012 - link

    That was a fire sale for way bellow cost so it doesn't really apply to current pricing.

    Tablets don't replace portable laptops, just another option. Both have their trade offs and fit different users, for example my Mom. Many users also have a tablet in addition to a laptop.

    Tablets offer multi-touch for games and relaxed use, battery life, portability, simplicity, and screen quality to name a few benefits.
  • Mumrik - Wednesday, October 24, 2012 - link

    The firesale was part of my point, but that general price bracket also now exists as a regular part of the tablet market.

    The things you mention at the end are what I see them do as well, but where does the 500+ dollar tablet fit into that? Unless you want some ultra high definition on that screen, those needs are filled quite well by cheaper tablets.
  • PubFiction - Wednesday, October 24, 2012 - link

    I would agree with you but at $499 or higher apple is moving millions of tablets so clearly other people do not seem to think that way. Your comments are basically neither here no there. The usefulness of slate tablets is a side arguement, I do not own them as you said because I would rather just have a real functional laptop. But part of the greatness of windows 8 is that it will finally push vendors to not so much jump into the tablet market but actually functionally merge the laptop and the laptop to a point where they become one device and no one needs to make a decision about one or the other or carry both.
  • shompa - Wednesday, October 24, 2012 - link

    Do you really think its a mass market to hack tablets?

    This is a product for non-nerds and Office.

    (Hint: When you get older you will stop caring about hacking stuff. You want thing just to work. After working 8 hour with computers you want to come home to a computer setup that works. Including that all you family and friends have working stuff since you are support 24/7 for them. Many IT professionals like me solves this by just buying a bunch of macs and hand them out. "now it works. Don't call me for support".
    Building you own PCs are meaningless. You have 1000 dollar extra to buy an Alienware. You also will be interested in pussy. Beautiful designed stuff (like Apple stuff) attracts pussy. And I like pussy even if I am married. (*hint2* never get married). Hacking stuff is a pussy repellant. If they see a home built PC or strange Tablet with strange OS. *poof* pussy gone.
  • blandge - Wednesday, October 24, 2012 - link

    This may be the dumbest thing I've seen somebody say on the internet. Specifically the last paragraph.
  • superflex - Wednesday, October 24, 2012 - link

    Or the most brilliant.
    I concur with the OP. Who has time to fuck with flashing ROMs and installing modded OS's. Would you rather OC your CPU and memory with a new BIOS or be hitting some strange?
    I've built plenty of PCs but now the last thing I want to do is go home and fuck around with making sure my OC temps are stable or I have the highest benchmark score.
    Get a life dude. Pussy rules!
  • kyuu - Thursday, October 25, 2012 - link

    Yeah, because women just love the sort of person who says "pussy" repeatedly. In the comments of an article on a tech blog.

    Seriously, if you don't like tech, then what the hell are you doing here? Go annoy some people on some pussy blog somewhere.
  • Stas - Monday, November 5, 2012 - link

    You sound like you didn't get out of your mom's basement until you hit 21 when your friends eventually got you out to a bar. They hooked you up with a drunk broad so you can finally lose your virginity. Now you're a self-proclaimed frat bro with mad game.
    Hint: normal, developed adult males don't act like a 12-y.o. girl getting the new Justin Beiber CD at the sight of a frisky female. "Pussy" is just something that happens, they get it like they get their coffee in the morning - it's a normal occurrence or even convenience. Remember how, a couple of years ago - in high school, you couldn't stop bragged in class about your dad's sick new Mustang? Well, it's not like that. Bigger things excite grown-ass men - hobbies, jobs they love, personal projects... shit, even politics. And to some, computers and electronics are one of those things.
    But, anyways, you'll get it. Eventually.
  • kozlowski - Tuesday, October 23, 2012 - link

    Anand, do you know if Microsoft organically grew the hardware unit that built Surface, or did they buy a hardware team and integrate it into MS?

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