Pricing and Final Words

Last week Microsoft announced pricing for Surface. The base configuration starts at $499 with 32GB of internal storage, you can get a bundle with a black Touch Cover for $599 and finally there’s a 64GB model with Touch Cover for $699. All versions of Surface come with Office 2013 Home & Student Edition preview, and will be upgraded (for free) to the final build of Office 2013 once it’s available.

Whether or not Surface is priced appropriately really depends on how much you value Windows RT and getting Office 2013 for free. I suspect if you’re already a big Office user, you’ll see a lot of value in the bundle. On the Windows RT side, whether or not that platform has value really depends on how frustrated you are by the multitasking, task switching and lack of screen sharing (two apps on the screen at once) of other mobile OSes. Depending on your feelings on those two issues Surface will either feel like a bargain, or too much.

As a device, Surface is incredibly well executed. It makes sense that Microsoft’s OEM partners are feeling the pressure as there’s very little that I would change about Surface from a design perspective. The chassis is well built and the integrated kickstand is seriously one of the most useful features to ever meet a tablet. The optional Touch and Type Covers complete the package. While a full sized notebook is going to deliver a better typing experience, when paired with its Touch/Type covers Surface results in a more productive platform than any other tablet.

Surface is the most flexible tablet I've ever used. Through two seemingly simple additions to the design (but incredibly complex to actually develop and implement), Microsoft took a tablet and turned it into something much more. If you're frustrated by productivity limits of currently available tablets, Surface really seems to be the right formula for a solution. It's important to note that Microsoft's execution with Surface establishes the company as a competitive powerhouse in the mobile design market. I can only imagine what multiple revs of the design will give us, not to mention what could happen if Microsoft set its obsessive sights on smartphones or notebooks.

The Windows RT experience, in many senses, is clearly ahead of what many competitors offer in the tablet space today. Multitasking, task switching and the ability to have multiple applications active on the screen at once are all big advantages that Microsoft enjoys. For productivity workloads, Surface is without equal in the tablet space.

Content consumption is also great on the device. Surface's display isn't industry leading but it's still good.  Reading emails, browsing the web flipping through photos and watching videos are all good fits for the platform - just as good as competing solutions from Apple or Google. 

More impressive than the fact that Microsoft brought competitive parity to the Windows tablet usage model is the fact that power efficiency doesn't seem to be an issue for Windows RT. Microsoft has built a mobile OS that is capable of, at least based on what we've seen today with Surface, being competitive with Android and iOS solutions when it comes to battery life. With lower power silicon inside, Microsoft could do even better.

I don't believe Surface is perfect, but it's a platform I can believe in. What I'm most excited about is to see what happens after a second or third rev of the design. I would have liked to have seen faster hardware inside (I'd love to see an Atom based version). There are also some rough edges that could use smoothing out (e.g. the power connector and HDMI output come to mind) and Windows RT likely needs another round of updates (app launch times are far too long, more apps needed) but overall the device is easily in recommendable territory. The biggest issue I have with recommending Surface today is that you know the next iteration of the device is likely going to be appreciably better, with faster/more efficient hardware and perhaps even a better chassis. 

If you're ok being an early adopter, and ok dealing with the fact that mobile devices are still being significantly revved every year, Surface is worth your consideration. If you've wanted a tablet that could begin to bridge the content consumption and productivity divide, Surface is it.

Windows RT
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  • The0ne - Wednesday, October 24, 2012 - link

    A few things that caught my attention that would push me to buy one,

    "Surface is both larger and heavier than the iPad, both design decisions on Microsoft’s part to built a device that could better deal with Windows RT’s multitasking capabilities as well as make room for a comfortable typing area when used with one of its two keyboard covers."

    "Whether or not Surface is priced appropriately really depends on how much you value Windows RT and getting Office 2013 for free. I suspect if you’re already a big Office user, you’ll see a lot of value in the bundle."

    As much as I abhor the ribbon style in Office, I absolutely love the 2013 Office preview, its metro style UI, the fluidity of working around int he apps. Seriously I love this new office, its such a joy to work in them with the "metro" style inclusions. Therefore getting it for free is a nice touch if I consider buying one. FYI, I have all 3 versions running side by side to test (2003, 2010 and 2013) and 2013 is just so smooth to work in I can live with the ribbon bar (with my fully customized custom bar of course).

    As for the weight and comfortable typing, that's even better to use the tablet as a notebook for work and on the road. Can't wait.
  • Subyman - Wednesday, October 24, 2012 - link

    It looks like MS is moving in the right direction. I like how they are splitting the difference between serious computing and be very mobile, unlike what Apple has done. Apple totally killed productivity with the iPad and seem to be trying to go back and mend that decision. MS is offering professionals options for typing, but the device is still totally usable by the normal consumer.

    I will be interested once the hardware become a bit more powerful. Win RT looks to be hammering the little ARM processor, but that will be worked out over the next year or so.
  • JoeA - Wednesday, October 24, 2012 - link

    Well balanced and written article with positive attributes and things that still can be improved. I’m an early adaptor because I physically work with tech and installs. I’m looking forward to Rev 2 and 3. The transition will not be as hard as some make it out to be. Have fun and yes agreed it’s just different and works very well.
  • Bob Todd - Wednesday, October 24, 2012 - link

    Nice review. While there's always something better around the corner, this feels like really unfortunate timing on the CPU/SOC release schedule. On the low end we've got A9 ARM parts at the end of their competitive life, with A15 around the corner (or S4 Pro here would have been sweet). In the middle ground we've got Windows 8 tablets running a 5 year old Atom architecture that's finally about to be overhauled and shrunk to 22nm. Then on the high end we're not far away from Haswell. All 3 of those should provide noticeable improvements to performance (both CPU/GPU) and/or battery life. I'll definitely purchase a Windows 8 tablet, but it won't happen until the next CPU/SOC refresh. A Broadwell based Surface Pro with Thunderbolt/USB3/high res display...yum.
  • Hoekie - Wednesday, October 24, 2012 - link

    Nah, you can always wait for something better. Development takes time.
    The UI is fluid and that's the most important part regarding time to market for SoC's.
  • Bob Todd - Wednesday, October 24, 2012 - link

    Apps are slow to launch. This thing can't really have a higher res panel because of Tegra 3 limitations. The moves to A15 class or the next Atom aren't little 10% spec bumps that we're used to on the desktop side. We're talking about very noticeable improvements to the user experience. S4 Pro devices are going to be available here next week. I'd buy a Surface RT right now with an S4 Pro and a 1920x1080 panel. If they added another $50 for the panel I wouldn't mind. Like I said, there's always something better around the corner, but this thing is making its debut at the twilight of 3 architectures (A9, Atom, Ivy). I'm not saying _they_ should have waited, I'm saying I'm going to wait because they can refresh both RT and Pro versions in a few months with changes that really matter (cpu/gpu/battery life) in a device designed for productivity. Every SOC refresh will get better, it's just that the next ones are major and are so close.
  • Bob Todd - Wednesday, October 24, 2012 - link

    Apps are slow to launch. This thing can't really have a higher res panel because of Tegra 3 limitations. The moves to A15 class or the next Atom aren't little 10% spec bumps that we're used to on the desktop side. We're talking about very noticeable improvements to the user experience. S4 Pro devices are going to be available here next week. I'd buy a Surface RT right now with an S4 Pro and a 1920x1080 panel. If they added another $50 for the panel I wouldn't mind. Like I said, there's always something better around the corner, but this thing is making its debut at the twilight of 3 architectures (A9, Atom, Ivy). I'm not saying _they_ should have waited, I'm saying I'm going to wait because they can refresh both RT and Pro versions in a few months with changes that really matter (cpu/gpu/battery life) in a device designed for productivity. Every SOC refresh will get better, it's just that the next ones are major and are so close.
  • Swift2001 - Wednesday, October 24, 2012 - link

    People like yourfather239 -- interesting nickname -- are trolls. We, the sane people of the AnandTech comments, should be able to kick him off -- or demand attention of the site runner to read the exchange and kick him off. Even a reasonable discussion of racism and the dynamics of it would be okay on another site. But this guy is not contributing a thing. He's a bigot. He should not be rewarded by our attention.
  • OldAndBusted - Wednesday, October 24, 2012 - link

    Then again, your name calling is pretty ugly too.
  • IKeelU - Wednesday, October 24, 2012 - link

    Nice false equivalence, ace. Swift2001's "name calling" can be observed to be accurate, unlike the racist he's calling out.

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