Pricing and Final Words

Last week Microsoft announced pricing for Surface. The base configuration starts at $499 with 32GB of internal storage, you can get a bundle with a black Touch Cover for $599 and finally there’s a 64GB model with Touch Cover for $699. All versions of Surface come with Office 2013 Home & Student Edition preview, and will be upgraded (for free) to the final build of Office 2013 once it’s available.

Whether or not Surface is priced appropriately really depends on how much you value Windows RT and getting Office 2013 for free. I suspect if you’re already a big Office user, you’ll see a lot of value in the bundle. On the Windows RT side, whether or not that platform has value really depends on how frustrated you are by the multitasking, task switching and lack of screen sharing (two apps on the screen at once) of other mobile OSes. Depending on your feelings on those two issues Surface will either feel like a bargain, or too much.

As a device, Surface is incredibly well executed. It makes sense that Microsoft’s OEM partners are feeling the pressure as there’s very little that I would change about Surface from a design perspective. The chassis is well built and the integrated kickstand is seriously one of the most useful features to ever meet a tablet. The optional Touch and Type Covers complete the package. While a full sized notebook is going to deliver a better typing experience, when paired with its Touch/Type covers Surface results in a more productive platform than any other tablet.

Surface is the most flexible tablet I've ever used. Through two seemingly simple additions to the design (but incredibly complex to actually develop and implement), Microsoft took a tablet and turned it into something much more. If you're frustrated by productivity limits of currently available tablets, Surface really seems to be the right formula for a solution. It's important to note that Microsoft's execution with Surface establishes the company as a competitive powerhouse in the mobile design market. I can only imagine what multiple revs of the design will give us, not to mention what could happen if Microsoft set its obsessive sights on smartphones or notebooks.

The Windows RT experience, in many senses, is clearly ahead of what many competitors offer in the tablet space today. Multitasking, task switching and the ability to have multiple applications active on the screen at once are all big advantages that Microsoft enjoys. For productivity workloads, Surface is without equal in the tablet space.

Content consumption is also great on the device. Surface's display isn't industry leading but it's still good.  Reading emails, browsing the web flipping through photos and watching videos are all good fits for the platform - just as good as competing solutions from Apple or Google. 

More impressive than the fact that Microsoft brought competitive parity to the Windows tablet usage model is the fact that power efficiency doesn't seem to be an issue for Windows RT. Microsoft has built a mobile OS that is capable of, at least based on what we've seen today with Surface, being competitive with Android and iOS solutions when it comes to battery life. With lower power silicon inside, Microsoft could do even better.

I don't believe Surface is perfect, but it's a platform I can believe in. What I'm most excited about is to see what happens after a second or third rev of the design. I would have liked to have seen faster hardware inside (I'd love to see an Atom based version). There are also some rough edges that could use smoothing out (e.g. the power connector and HDMI output come to mind) and Windows RT likely needs another round of updates (app launch times are far too long, more apps needed) but overall the device is easily in recommendable territory. The biggest issue I have with recommending Surface today is that you know the next iteration of the device is likely going to be appreciably better, with faster/more efficient hardware and perhaps even a better chassis. 

If you're ok being an early adopter, and ok dealing with the fact that mobile devices are still being significantly revved every year, Surface is worth your consideration. If you've wanted a tablet that could begin to bridge the content consumption and productivity divide, Surface is it.

Windows RT
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  • kyuu - Tuesday, October 23, 2012 - link

    Agreed, I'd like some clarification on this as well. I certainly hope it's a simple micro-HDMI that can be used with off-the-shelf adapters.
  • ervinshiznit - Tuesday, October 23, 2012 - link

    Anand,

    You mention that you would have liked to have seen the surface with x86. Is Windows RT only compatible with ARM or does it support x86 also? I realize it's just a compilation issue but I was under the impression that only ARM builds of Windows RT would ever be released by Microsoft.
  • MadMan007 - Tuesday, October 23, 2012 - link

    Don't connect the hardware branding name 'Surface' and software. You are correct that WinRT=ARM only. But there will be Microsoft Surface devices using x86 hardware running full Windows 8.

    Will there be a budget Atom-based x86 Surface, in the same form factor as this one? I'm not sure off the top of my head, but that's probably what Anand meant.
  • ervinshiznit - Tuesday, October 23, 2012 - link

    There have only been plans announced for the Surface Pro, which would include a Core i5 and run full Windows 8.

    I bring up the Windows RT=ARM only because Anand brought up the performance issue in the context of MS Office, and he said that he would have liked to see an Atom in the Surface instead of this ARM core. But then it wouldn't be able to run RT. And that would also mean no free Office 2013 since it's not included in full Windows 8
  • Ryan Smith - Tuesday, October 23, 2012 - link

    Whether or not to include Office is basically arbitrary. Microsoft could include it with Surface Pro, as it's entirely up to them..

    The point to take home is not that RT doesn't run on Atom, but rather that Office on Surface is currently unusually sluggish. A SoC with better performance in lightly threaded situations (such as the Atom) would handle Office better based on what we're seeing.
  • Kevin G - Wednesday, October 24, 2012 - link

    Reading through this review and others seems to point the problem at Office being sluggish and not necessarily the Tegra 3. Even on the PC side where far higher performing hardware exists, Office doesn't give the impression of a speed champion. I'd love to see Office compared on the Surface, Surface Pro and a decent laptop. Yeah, the deck would stacked in favor of the laptop winning but it'd be a good reference point for users as well as reviewing the idea of usability on each device. For example, I can see the utility of viewing and making a quick and simple change to an Excel spread sheet on a tablet but for heavy Excel use restricted to an on screen touch keyboard would likely result in levels of frustration that'd have me snapping the tablet in two.
  • kyuu - Thursday, October 25, 2012 - link

    That's the reason for the Touch/Type Covers...
  • ervinshiznit - Tuesday, October 23, 2012 - link

    Anand,

    You say

    Application launch times are another thing entirely. Nearly every application I launched took longer than I would’ve liked on Surface. I can’t tell if this is a hardware issue or a software optimization problem, but application launches on Surface/Windows RT clearly take more time than on an iPad. I timed a few just to put this in perspective:

    And after the : I expected a chart or something but there's nothing there.
  • JumpingJack - Tuesday, October 23, 2012 - link

    I asked the same question, Ryan said they were overwhelmed with the iPad announcement, the 8350 launch, and his... He said Anand will fill in he info a bit later.
  • michal1980 - Wednesday, October 24, 2012 - link

    apple products didn't get short changed reviews... I wonder why.

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