Pricing and Final Words

Last week Microsoft announced pricing for Surface. The base configuration starts at $499 with 32GB of internal storage, you can get a bundle with a black Touch Cover for $599 and finally there’s a 64GB model with Touch Cover for $699. All versions of Surface come with Office 2013 Home & Student Edition preview, and will be upgraded (for free) to the final build of Office 2013 once it’s available.

Whether or not Surface is priced appropriately really depends on how much you value Windows RT and getting Office 2013 for free. I suspect if you’re already a big Office user, you’ll see a lot of value in the bundle. On the Windows RT side, whether or not that platform has value really depends on how frustrated you are by the multitasking, task switching and lack of screen sharing (two apps on the screen at once) of other mobile OSes. Depending on your feelings on those two issues Surface will either feel like a bargain, or too much.

As a device, Surface is incredibly well executed. It makes sense that Microsoft’s OEM partners are feeling the pressure as there’s very little that I would change about Surface from a design perspective. The chassis is well built and the integrated kickstand is seriously one of the most useful features to ever meet a tablet. The optional Touch and Type Covers complete the package. While a full sized notebook is going to deliver a better typing experience, when paired with its Touch/Type covers Surface results in a more productive platform than any other tablet.

Surface is the most flexible tablet I've ever used. Through two seemingly simple additions to the design (but incredibly complex to actually develop and implement), Microsoft took a tablet and turned it into something much more. If you're frustrated by productivity limits of currently available tablets, Surface really seems to be the right formula for a solution. It's important to note that Microsoft's execution with Surface establishes the company as a competitive powerhouse in the mobile design market. I can only imagine what multiple revs of the design will give us, not to mention what could happen if Microsoft set its obsessive sights on smartphones or notebooks.

The Windows RT experience, in many senses, is clearly ahead of what many competitors offer in the tablet space today. Multitasking, task switching and the ability to have multiple applications active on the screen at once are all big advantages that Microsoft enjoys. For productivity workloads, Surface is without equal in the tablet space.

Content consumption is also great on the device. Surface's display isn't industry leading but it's still good.  Reading emails, browsing the web flipping through photos and watching videos are all good fits for the platform - just as good as competing solutions from Apple or Google. 

More impressive than the fact that Microsoft brought competitive parity to the Windows tablet usage model is the fact that power efficiency doesn't seem to be an issue for Windows RT. Microsoft has built a mobile OS that is capable of, at least based on what we've seen today with Surface, being competitive with Android and iOS solutions when it comes to battery life. With lower power silicon inside, Microsoft could do even better.

I don't believe Surface is perfect, but it's a platform I can believe in. What I'm most excited about is to see what happens after a second or third rev of the design. I would have liked to have seen faster hardware inside (I'd love to see an Atom based version). There are also some rough edges that could use smoothing out (e.g. the power connector and HDMI output come to mind) and Windows RT likely needs another round of updates (app launch times are far too long, more apps needed) but overall the device is easily in recommendable territory. The biggest issue I have with recommending Surface today is that you know the next iteration of the device is likely going to be appreciably better, with faster/more efficient hardware and perhaps even a better chassis. 

If you're ok being an early adopter, and ok dealing with the fact that mobile devices are still being significantly revved every year, Surface is worth your consideration. If you've wanted a tablet that could begin to bridge the content consumption and productivity divide, Surface is it.

Windows RT
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  • MadMan007 - Tuesday, October 23, 2012 - link

    Nice article, but something struck me as odd after getting a bit into it - why do you refer to this device as 'Surface' as if it's a person instead of 'THE Surface' like every other device? Are we going to start seeing reviews saying 'I like Macbook's new screen'?
  • melgross - Wednesday, October 24, 2012 - link

    Apple does the same thing with the iPad, simply referring to is as iPad. I don't understand this either, but it's their choice.
  • jjj - Tuesday, October 23, 2012 - link

    pushing the positive spin quite a bit on this one.
    NO ecosystem, buggy software ,can't be used with the keyboard on your lap like the Transformer or any laptop,poor keyboard , high price,the software takes a lot of the advertised storage,access to only one app store and bulky hardware.
  • guidryp - Wednesday, October 24, 2012 - link

    Yeah. I read several other reviews (Verge, Wired, Tech Crunch) and this one seems like a whitewash in comparison.

    Most point out that there is very little software and most of it is buggy. They also mention how uncomfortable it is to use as a tablet.

    Half assed as a tablet.
    Half assed as laptop.
    Very little software...
    Buggy

    For MS/Windows fans, at least get yourself an x86 so you can run real Windows software to cover the deficiencies.
  • doobydoo - Wednesday, October 24, 2012 - link

    Did I miss the CPU / GPU benchmarks section, which generally come with every tablet review?
  • tipoo - Wednesday, October 24, 2012 - link

    There probably aren't that many that can be run outside of a web browser for it, the app store is pretty sparse right now.
  • michal1980 - Wednesday, October 24, 2012 - link

    Anand is showing that he cares far less about MS now then apple.
  • kyuu - Thursday, October 25, 2012 - link

    Nope. But there's not much benchmarking software that can be run on WindowsRT, outside of web-based ones. Plus, Tegra 3 is a pretty known quantity at this point.
  • trexpesto - Tuesday, October 23, 2012 - link

    one heck of a drop test 30,000 feet!
  • glynor - Tuesday, October 23, 2012 - link

    So... I'm seeing mixed information out there. The port looks like a regular micro-HDMI port. But Microsoft seems to call it a proprietary port in their marketing, and they sell the adapter.

    But PC Mag says they used an off-the-shelf micro-HDMI adapter and it worked.

    But then, you got terrible (I'd call it unusable) quality out of their adapter.

    What's going on here?

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