As mentioned previously, the ROG brand was initially started on motherboards and has slowly spread into other components that ASUS sells to consumers.  This includes graphics cards, laptops/notebooks, audio and sound solutions, and also desktops.

Motherboards

If we focus purely on Intel chipsets, the staggered mainstream/enthusiast chipset divide gives ASUS a challenge on how to segregate ROG as a brand.  Should it be focused entirely on the enthusiast chipset, or should the philosophy filter down on to the mainstream so we can offer valid ROG products in the mainstream?  ASUS went straight in for the latter, and as a result on the Intel side we have two separate naming conventions.

The Rampage line of ROG motherboards caters for the enthusiast chipsets – the X58 chipset for Nehalem/Westmere, and for X79 on Sandy Bridge-E processors.  Both of these lines offer their top processors in the $999 region, so it is small wonder that ASUS want to pair these with ROG products to offer a Halo solution to enthusiasts and overclockers alike.

The Rampage motherboard lines are often segregated in three ways – the mATX Gene, the larger Formula, and the enthusiast overclocking Extreme.  As we will see in the reviews of the X79 Rampage lineup, this segregation will become apparent based on the features of each motherboard (such as enhanced audio on the Gene/Formula compared to the Extreme, yet the Extreme has extreme overclocking features). 

The Maximus moniker is picked up by the mainstream chipsets, such as P55, P67, Z68 and Z77.  AMD Chipsets, such as the latest AM3+ 990FX, are given the Crosshair treatment, which for all intents and purposes is the same as the Intel provisions.

It is important to note this segregation between the Gene, Formula and the Extreme.  While the boards cater for almost all areas, some boards do focus on specific features.  For example, the Gene + Formula more on Gaming than the Extreme but the Extreme is still good for gaming.  Similarly the Extreme is geared for overclocking but the Gene + Formula still benefit from the under the hood tweaks that the Extreme gets without increasing the bill of materials.

All three boards are aimed at the high end user, the user who would want the Deluxe or the Premium level of features, but also the series of specific gaming and overclocking features that a high end product deserves.  The ROG Motherboard teams are separate from the main ASUS channel motherboard teams in terms of personnel and direction (unlike the GPU segmentation) in order to focus on the core of the ROG brand.  An example of this is the power delivery on ROG, which features a bespoke set of components upgraded over the channel boards to ensure longer levels of high performance and stability.  Nevertheless, there remains an underlying commitment and personnel to ensure a consistency across the brand ranges in terms of software (AI Suite) and features (Digi+, USB 3 Boost).

Graphics Cards

In similar vein, with GPUs ASUS have various naming schemes for their top end, sometimes limited production graphic solutions.  These are more often than not the top end card with extra features to aid the user in terms of performance and/or overclocking, similar to the motherboards.  ASUS split the graphic cards into ARES, MARS and Matrix.

The first ROG card I ever came across was the original MARS – a dual GTX 285 GPU that as a single card outperformed the top-end NVIDIA solution at the time, the GTX295.  These cards were expensive, and a limited production run as the GPUs had to be binned within voltage parameters to still keep them relatively safe for a PC build (or what was considered safe at the time).  The MARS II was designed in similar vein for the next generation – a dual GTX580 on a single PCB.

Gallery: ASUS ROG Mars

The ARES is a similar product on the AMD side – essentially two full fat 5870 X2 GPUs on the same PCB.  To tackle the extra heat generated from a dual GPU solution, various style design choices were made as shown in the gallery below.

Gallery: ASUS ROG Ares

The Matrix line of GPUs is more user friendly to the rest of us, available to buy in various high-end NVIDIA and AMD forms.  In recent shows, ASUS are keen to promote their Matrix brand for gamers, focusing on performance and features to also squeeze that more out of a system.  As a result, the Matrix features extended voltage controls and independent fan adjustment, as well as distinct and aggressive styling.  ASUS pairs their ROG GPUs (and their high end cards) with GPU Tweak, a tool to overclock these cards.

Laptops/Notebooks

Truth be told, my experiences with notebooks aimed at gaming is actually quite minimal.  For a LAN, I would rather take a full sized PC with a monitor.  Typically coming from a penniless student style perspective, the PC would be cheaper too.  But the appeal for a gaming notebook has cropped up from time to time.  Having a look around the last big UK gaming LAN, i45, there were a small number of users with gaming notebooks, suggesting the market is there.  ASUS know this, so divert some resources to their gaming notebooks. 

For a gaming notebook, the focus is on portability.  So as long as you can carry it, size (17 inch screen and over an inch thick) is not much of an issue, and neither is battery life.  A gaming notebook needs appropriate power under the hood and cooling to be able to run games at the highest resolution of the screen with all the trimmings.  The gaming range at ASUS thus varies from the 15” G53 to the 17” G75.  The top end features dual cooling systems, one for the Core i7 processor and the other for a high end GPU.  Storage and playback are priorities too, with SSD + HDD combination systems also having BluRay capabilities.  ASUS ROG is always focused on sound, so attach some improved audio as well.  Not to mention additional turbo buttons to increase CPU clocks and fan speeds to cope.

Sound

As you may imagine, one of the main gaming priorities, especially in First Person Shooters, is sound.  Having done a bit of the clan gaming myself, I am well aware of how a good sound system under the hood is more than vital.  ASUS clearly know this as well, employing bespoke audio engineers within their teams to try and achieve results.  This is seen on their motherboards, with audio systems that are electronically shielded as much as possible from the other components (e.g. in a separate PCB layer), but also ASUS have ventured out into dedicated ROG audio products.

The Vulcan Active Noice Cancelling (Vulcan ANC) headphones have been with us for a while, and focus on several key areas for gamers:  lightweight, easy to wear (with memory foam inserts), noise isolation for high frequencies, noise cancellation from low frequency sources (computer fans), a tuned audio delivery system with 40mm drivers, detachable microphone and in-line volume control. 

In similar style, the recently released Xonar Phoebus is a sound card/control box combination, aimed at users who want an independent sound card with 118dB SNR clarity.  Noise cancellation and isolation thus takes place on board, with distinct hardware for amplification and gain settings.  The Xonar Phoebus is also paired with software to help tune settings to the individual.

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  • G-Man - Friday, August 03, 2012 - link

    Fantastic article, Ian! You must have been working on this for a long time. Thanks for a great read. Reply
  • B - Friday, August 03, 2012 - link

    Ian -

    I would like to point out that under that nice metal Creative X-FI chip badge is, in fact, a Realtek processor. The Soundblaster piece of this is a merely a software implementation. I have this motherboard and was quite disappointed to discover this.

    Thanks for great and thorough article.
    Reply
  • just4U - Friday, August 03, 2012 - link

    Indeed.. It's a little bit of a letdown. It will be nice if they are pushed away from the realtek chip now that Gigabyte is into similiar type boards which utilize the Creative recon chips. Reply
  • primonatron - Friday, August 03, 2012 - link

    The article should be edited to specificy that it's only a Relatek chip, not a Creative one, at this point it's just blatent false advertising.

    When doing the review, did Anandtech actually do a Windows 7 install on it themselves?
    They would have known if they did.
    Reply
  • IanCutress - Friday, August 03, 2012 - link

    As per my comment above, it states this in the tenth page. And yes, I do install Windows 7 fresh on every board I test. It would be crazy not to. I see the whole install procedure at least twice a week, as well as installing each vendors drivers and software. The ASUS install procedure for drivers is all one-button automatic, no user input required, no giant screens flashing up on the screen to ask to confirm this that or the other.

    Ian
    Reply
  • primonatron - Friday, August 03, 2012 - link

    I would not put " ASUS have dug into their pockets to provide the Gene with a better-than-Realtek solution, in the SupremeFX III" since it IS a Realtek solution. Reply
  • IanCutress - Friday, August 03, 2012 - link

    Written in page 10:

    "In our SupremeFX III, we essentially get a Realtek codec (presumed ALC898), but by being stage III this chip is isolated from the rest of the board, has a separate EMI shield around the chip, its own PCB layer for audio tracing, a 1500 mF capacitor to reduce ripple, and gold plated audio jacks to minimize resistance. As a result, the SNR is increased to 110dB."

    Ian
    Reply
  • just4U - Saturday, August 04, 2012 - link

    It also needs to be noted that soundchips getting decent software can be a fairly substantial bump.. atleast from my point of view. I seem to recall Creative nailing a company to the wall because they used software the emulated soundblaster stuff and they were reall popular 7 years back. Reply
  • just4U - Friday, August 03, 2012 - link

    I've been using these for several years... and have always found that they offer more then most standard ATX boards in lesser and similiar price ranges. Your not paying the Big bucks but you have your foot in the door.. (as it were.. lol)

    They can be problematic at times mind you.. I've found that quality control can be a bit of an issue with dead boards coming in now and again. We are dealing with sensitive electronics mind you so that happens.

    I must say they do have some competition now with Gigabyte's M3s sniper boards, that do utilize a true recon3d sound chip from Creative (as opposed to a realtek chip with software emulation). My hope is that it pushes Asus towards a similiar move as the sound is a key feature for these baby boards.

    Personally I think the Gene series deserves your silver award. While high end boards can be had from all makers getting a good solid feature rich gaming MATX board is not the norm and they are almost allways a pleasure to work with.

    Great review Ian.
    Reply
  • iamkyle - Friday, August 03, 2012 - link

    Has anyone used the included utilities on these series of boards that can comment on their usefulness compared to some other well-known OCing utilities out there? Reply

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