Yesterday we reported Intel ran a video of a DX11 title instead of running the actual game itself on a live Ivy Bridge notebook during Mooly Eden's press conference. After the press conference Intel let me know that the demo was a late addition to the presentation and they didn't have time to set it up live but insisted that it worked. I believed Intel (I spent a lot of time with Ivy Bridge at the end of last year and saw no reason to believe that DX11 functionality was broken) but I needed definitive proof that there wasn't some issue that Intel was trying to deliberately hide. Intel promptly invited me to check out the demo live on an Ivy Bridge notebook which I just finished doing.

The notebook isn't the exact same one used yesterday (Mooly apparently has that one in some meetings today) but I confirmed that it was running with a single GPU that reported itself as Intel's HD Graphics 4000 (Ivy Bridge graphics):

The system was running an IVB engineering sample running at 2.5GHz:

And below is a video of F1 2011 running live on the system in DirectX 11 mode:

Case closed.

POST A COMMENT

50 Comments

View All Comments

  • Khato - Tuesday, January 10, 2012 - link

    Feel free to continue living in denial, but for the rest of us it's easy enough to actually check an ultrabook review and see how that claim pans out - http://www.anandtech.com/show/4985/asus-zenbook-ux... Reply
  • Wierdo - Tuesday, January 10, 2012 - link

    Intel's integrated GPUs got better since they put it on-die, but lets not kid ourselves, they're the weakpoint, Intel takes shortcuts with rendering that compromises quality, I recall one review showing its IQ was similar to AMD/nVidia products from 2004.

    Most importantly though is driver support. Intel absolutely sucks at this, they need to really take this seriously.
    Reply
  • fic2 - Tuesday, January 10, 2012 - link

    Agree. I spent a week preparing stuff for a show demo a couple of years ago to have them decide two days before to replace all the software with newer versions. Of course, when they tried setting up at the show nothing worked and the marketing/demo people didn't know anything about how to get it fixed. Since I am a contractor I wasn't flown to the show. The guy at the partner company that I setup everything with told me that it was a fiasco and they ended up demoing another vendors products. Good thing they saved the money in sending me out.

    And, no, this had nothing to do with Intel or CES - it was a completely different trade show but the same rules apply.
    1. marketing people don't know anything about tech and will always screw up a tech demo
    2. the higher up the food chain the audience is the odds of a failure increase during the demo (like when I had a transformer blowout during an impromptu demo to the board of directors who just happened to be meeting when we got a next gen x-ray scanner to display realtime).
    Reply
  • name99 - Tuesday, January 10, 2012 - link

    "1. marketing people don't know anything about tech and will always screw up a tech demo"

    I don't think this is correct, and exhibit (a) is everyone's favorite marketing person, Steve Jobs.
    The issue is not "do we know about tech or not". The issue is "do we care about doing a good job or not".
    There are some people who CARE about doing a good job, and who will do what is necessary to make that happen. There are plenty more people who just don't give a damn, who half-ass it, and aren't ashamed when their presentation sucks.

    Of course, why a company would allow such a person to retain their job is an interesting question...
    Reply
  • jjj - Tuesday, January 10, 2012 - link

    The presentation was for Ultrabooks,so it has to be done on a low power SKU, no way to tell if this is that. Reply
  • davepermen - Tuesday, January 10, 2012 - link

    Typically, Intel notebook cpu's all get the same IGP (and a better one than the desktop cpu's). so while the low power SKU might not have been ready for demo, the IGP is the same.

    anyways, i got banned for stating the obvious from gizmodo :) jesus diaz is rather strict at his any post against an article of him policy.
    Reply
  • DigitalFreak - Tuesday, January 10, 2012 - link

    That's what you get for posting at Jizmodo. Reply
  • jjj - Tuesday, January 10, 2012 - link

    Well not really,even if it's the same GPU, clocked the same and with the same turbo (and it's more than likely to not be) the very limited TDP is likely to not allow both CPU and GPU to go to 100% at the same time.You also got small details like cache size,extra power saving features that might impact perf and so on. Reply
  • Alchemist07 - Tuesday, January 10, 2012 - link

    just shows me how biased anandtech can be towards INTEL..........

    you ignore the fact that the demo was claiming it could run on an ULTRABOOK, where you have to under power sandy/ivy bridge cpu/gpus because of the thermal constraints.

    Conveniently this article ignores ultrabooks and shows us a normal laptop running f1 2011. Show it to me on an ULTRABOOK before I believe anything.

    as the poster above said,

    "If there was no need to fake it, they 'wooden't' have faked it."
    Reply
  • B3an - Tuesday, January 10, 2012 - link

    ... or like it says they simply could have not had the time to set up a live demo. These things happen you know. Reply

Log in

Don't have an account? Sign up now