Display

The 710 uses a 3.7” WVGA LCD display with Nokia’s ClearBlack circular polarizer arrangement and a Gorilla Glass front plate. After looking at the Lumia 800 with SAMOLED and its RGBG PenTile for so long, I actually find the 710’s LCD is a welcome break.

Lumia 710 Display Metrics
Brightness Level Black Brightness (nits) White Brightness (nits) White Point (K)
High 0.589 526.3 6084
Medium 0.389 342.3 6038
Low 0.195 175.1 5938

I put the display through the ringer and measured brightness and white point at the three Windows Phone presets using the Xrite i1D2 as well. White point is a bit on the warmer side, which does subjectively line up with what I perceived just looking at some test images, though it isn’t bad at all. At maximum brightness the 710 is really bright, which is awesome.

Brightness (White)
 
Brightness (Black)
 
Contrast Ratio

Contrast is also very good on the Lumia 710’s LCD. It’s clear to me that Nokia understands the value of having an excellent display even if it isn’t Super AMOLED, and the 710 shows it. Viewing angles are good, although the 710 does show a bit of color shift if viewed at the most extreme vertical angles. In the horizontal the Lumia 710 doesn’t shift nearly as much, which is good to see.

Outdoors the biggest problem with the 710 is how much it shows fingerprints. I ascribed this earlier on to the device not having an oleophobic coating of some kind. As a result, outside it’s really the fingerprints that occlude clear viewing of the display more than internal reflections which Nokia minimizes with their ClearBlack circular polarizer. I did notice a tiny bit of backlight bleeding at the top in some circumstances as well.

Camera Performance - Stills and Video Cellular, WiFi, Speakerphone, GPS
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  • PubFiction - Sunday, January 8, 2012 - link

    Nokia may be working on their new core competency. Lots of companies do this same thing and roll just fine. Vizio, Apple to name a few. Do the design then outsource everything else.
  • PubFiction - Sunday, January 8, 2012 - link

    I should also add that nokia tried to make symbian work and they failed. They have gone from one of the worlds most recognised phone makers to almost nothing. I mean you can go into any phone provider in the US and I am not sure if you would see any nokia phones.

    So ya the whole making a competing OS in Europe thing just did not work out for them.
  • a5cent - Monday, January 9, 2012 - link

    Symbian was not doomed due to it being developed in Europe. One of the main difficulties was that the developer was essentially a hardware company. Hardware and software development are very different, and requires a different company culture and different management. American hardware companies that attempt software almost always fail as well. Apple is probably the only exception... Apple is probably the worlds only systems company.
  • Spivonious - Thursday, January 5, 2012 - link

    Windows has poor multithreading? What are you talking about? Windows has supported multi-tasking (which is what I assume you mean, since only recently (last 5-10 years) have we gotten CPUs capable of operating more than one thread at a time) since Windows 1.0.

    WP7 has supported multi-tasking since launch. The API was opened up to 3rd party developers with the 7.5/Mango update.

    As an owner of a WP7 phone and a user of iOS, Android, and RIM, I can veritably say that it is the best, most well-designed mobile OS out right now.

    Apple doesn't make iPhones either. You may as well get over losing your factory job and realize that in the world economy, you make the product whereever you can get the best deal.
  • melgross - Thursday, January 5, 2012 - link

    I haven't read past the first page yet, but the weights caught my eye. I don't know if the weight in grams is correct, or the weight in ounces, but there is a discrepancy.

    Assuming that grams is correct, the weight, in ounces, of the 800 should be 4.41, and the weight of the 710 is pretty close, but is then a bit more at 4.43.
  • jsv35 - Thursday, January 5, 2012 - link

    Thank you for taking time and doing reviews on Windows Phone, it's always nice to see. I have an android device myself, but have always kind of liked the look of WP7
  • zinfamous - Thursday, January 5, 2012 - link

    Agreed.

    I don't follow the GPU and general hardware reviews as much as I used to, but the scope of those is what brought me to AT in the first place. I now see that same level of detail now with the phone reviews, and I would never purchase a phone without getting the skinny from AT first.

    They have become the best on the web. Even the camera reviews are (were?) just as detailed at one time.

    Kudos.
  • melgross - Thursday, January 5, 2012 - link

    What I found interesting is that while neither the 800 or the 710 performed well, though as expected, the LCD screen of the 710 is MUCH brighter than the AMOLED screen of the 800, both phones performed much better than the extremely dismal performance of the N8, a phone which, for some unexplainable reason, is thought by some to be a super phone. To me, it seems a dud.
  • kyuu - Thursday, January 5, 2012 - link

    While integration/overlap with Windows on the PC and with the Xbox is certainly an interesting proposition and would be a boon, that's not what I (and probably a lot of others) are waiting for in order to jump ship to the Windows Phone platform. I love the WP UI, I love the *idea* (though not execution so far) of the controlled hardware platforms as opposed to Android's uncontrolled, fragmented mess and the singular, completely restricted iPhone platform.

    What I'm waiting for to jump are:

    1) A more modern hardware platform. I understand all the arguments about why WP doesn't *need* a dual-core yadda yadda, but I have no interest in side-grading from my iPhone 4 to a hardware platform with pretty much exactly the same capabilities. I want an *upgrade* for my investment. And besides, when the hardware capability is there, the software that takes advantage of it will follow suit, and I've seen plenty of reports that 3rd-party Silverlight-based software does indeed suffer slowdown. I need at least a dual-core with a reasonably capable GPU.

    2) I need an SD-card slot or some other way to increase the available storage. High-end devices with 8, 16, or even 32GB of NAND with no upgradability is simply not sufficient.

    3) A quality screen with a pixel density that's at least competitive with what my iPhone 4 has. I don't want to downgrade to a screen that's looks worse.

    I'm hoping by the end of this year with WP8 out, attractive hardware will be out so I can jump to the Windows Phone platform and never look back.
  • a5cent - Friday, January 6, 2012 - link

    Excellent! I agree, and wonder how many other people feel similarly. I suspect you almost have to be a software developer to really appreciate the benefits of the controlled hardware platform. Microsoft's ability to guarantee that every WP device owner will get every update is one such benefit. However, other benefits that are more easily appreciated by end users have yet to materialize.

    I don't know about expandable storage, but we know the other issues will be resolved with WP8.

    I'm also holding on to my current phone. I will also go for WP8 if:
    a) we get very tight integration between W8 and WP8
    b) we get some AAA applications and games directly from MS which make use of WP8 hardware

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