Industrial Design & The Future

The original iPad was a device followed by so much hype and anticipation that inevitably, upon launch, it became one of the most polarizing products to launch in the last few years. It also became a huge hit, infusing life into the previously flatlining tablet market, and that's where the iPad 2 comes in.

The industrial design changes are very much in line with what we saw with the 4th generation Apple handhelds. The design language used for the iPhone 3G/3G-S and iPod touch 2G/3G was based on accelerating curvature continuity (known as G3 continuity in industrial design terminology), in contrast to the tangentially continuous design (G1 continuity) found on the original iPhone. What this meant, basically, is that the first iPhone had a relatively flat design, whereas the 3G/3G-S had a gently crowned back that aimed to fit the contour of one's hand.

The original iPad foretold the future of Apple's design language, using a similarly curved back but dumping the blended G3 curvature on the sides for hard edges that met the front face in a perpendicular manner. The iPhone 4 went a step further, with a flat back in addition to the sides. The front profile kept the same rounded corners that every other Apple device has, but the top and side cross-sections end up being rectangles, with all four faces meeting perpendicularly. I'm thinking Apple chose to do this to accomplish two things: being able to use glass for both the front and back faces, as well as to give the iPhone line some separation from the iPod and iPad lines.

The fourth generation iPod touch reaffirmed the notion that Apple was moving back to flatter, more rectangular designs. The use of aluminum instead of glass meant that there wasn't a need for a completely flat back; the predominantly flat back of the iPod tapers to meet the front face at the edges using a short continuous curve.

After seeing the newest iPod touch, I guessed that the second generation iPad would carry rather similar lines. I definitely didn't expect the iPad 2 to be so thin, but overall, it was pretty much in line with what I was expecting.

Another significant aspect to the industrial design changes is the addition of a white-bezeled iPad. The back of both black and white models are the usual anodized aluminum, though the texture of the anodizing on the iPad 2 (as well as the latest MacBook Pros) seems to be a different, smoother one than on previous aluminum Apple devices. Apple seemed to have moved to black bezels on almost all of its products, other than the vaporware-esque white iPhone 4, but between the iPad 2 shipping in white and a promised spring release for the white iPhone 4, it shows that Apple is trending back towards white devices.

The interesting question to ask here is how much we can read into Apple's future designs given the iPad 2, and unfortunately, that isn't a whole lot. It's always difficult to tell with Apple, but it wouldn't surprise me if the iPhone 5 ended up using a very similar design to the iPhone 4. Since the antenna problem is mostly solved (see the antenna diversity on the Verizon iPhone 4), Apple probably doesn't need to do a whole lot to the design for the next generation iPhone. Other than the signal attenuation issues, the iPhone 4 was an amazing piece of hardware, one that Apple spent a lot of money developing. It doesn't make sense for them to turn around and dump it on another ground-up redesign, especially when the 4 is still very competitive from a hardware standpoint. And at this point, I doubt they would focus so much on releasing the white iPhone in spring if they weren't planning on using a very similar chassis for the iPhone 5 that should launch in June.

Given past history, if the iPhone doesn't get a redesign, neither will the iPod touch. Both of the generation 5 handhelds will probably get some form of the A5 SoC, potentially underclocked like the A4 in the iPhone 4. What is more difficult to predict is the 3rd generation iPad. Since we don't really have an established cadence for the iPad, it's hard to say anything about the iPad 3 without reading too much into the iPad 2 launch. I'd say its safe to assume there will be a 6th generation Apple SoC (presumably named the A6), and if I was a betting man, my money would be on at least some form of redesign or at least an ID refresh, but again, with Apple, you really never know.

The iPad 2 The Right SoC at the Right Time: Apple's A5
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  • synaesthetic - Sunday, March 20, 2011 - link

    Touchscreens are the very antithesis of good ergonomics. Unless haptic feedback can defy physics or we get some deformable/flexible screens, devices with actual buttons will always be superior.

    The human brain simply reacts better to physically pushing a button. Touchscreens have horrible ergonomics--a tiny bit of vibration is not really much haptic feedback. It feels like a lot to us (and it certainly helps me on my phone) but it only feels like that beccause a touchscreen is so far away from any semblance of "natural use."

    Touchscreens should be used when they are REQUIRED--such as on smartphones, where the number of controls, commands and options far outstrip the physical size of the device and the physical space to place buttons.

    I don't think tablets will ever stop being a toy.
  • stephenbrooks - Saturday, March 19, 2011 - link

    Page 2, final picture. The iPad 2 is on the BOTTOM not the top there.
  • Anand Lal Shimpi - Saturday, March 19, 2011 - link

    Fixed! Thanks :)
  • Omid.M - Saturday, March 19, 2011 - link

    "There's also the idea of synergy among devices. Even if you play within the Apple universe and own a Mac, an iPhone and an iPad, there's no magical way of sharing data and applications between them. I should be able to work on my Mac, step away and have my apps/data come with me. Your best bet is something like Dropbox but that's no where near the type of cohesive solution I'm talking about. Think HP's webOS touch-to-share but on steroids and you're on the right track."

    Anand/Brian/Vivek:

    I'm sure that's what Apple is planning with NFC-enabled iOS devices, but then wouldn't that require a saved state to be stored in the cloud and then re-downloaded on demand on the next device used? I would imagine that "lag" in the UX would be a problem. How long would you feasibly have to wait for stuff to download the first time you sit down with a new device (new as in rotation) ?

    Also, would this be limited to stock-Apple stuff only? It would be a bear for Apple to save the state of arbitrary 3rd party software from one device to the next (assuming both devices have the client installed). Right?

    Next...

    "So if you're actually torn between the iPad 2 and the Xoom my best advice is to wait. Apple needs to update iOS in a major way and Honeycomb needs a hardware update. Whichever gets it right first should get your money."

    This is really the money statement of the review. I think Android tab makers need to NOT simply look at the iPad 2 to figure out their next move, but to pave their own path, not for the path to be a RESPONSE to the competition. The Xoom should have higher quality display for sure, and Honeycomb needs faster incremental updates. I really liked it but it just lacks so much in terms of functionality and compatibility, at least if we're considering it for productivity.

    None of the tabs on the market right now are really meant for editing/creating content--even if you're able to with a handful of apps--but simply consuming existing content (iTunes music streaming, sharing videos, social networking--and I think that's the biggest issue with tablet to replace netbooks or become devices taken seriously.

    Please, please cover the WebOS tablet when it comes out.

    Thanks for the review, guys. Great work. The technical section on glass, for instance, is one reason with AT does the best reviews.

    Worth the read. Will tweet for others to check it out!

    -Omid
  • clb - Monday, April 4, 2011 - link

    I agree on both, but the point on #1 is missed. It is not the need for the cloud on NFC, but the fact that you cannot actually sync the device:

    >I should be able to work on my Mac, step away and have my apps/data come with me.

    Even if you are going from a Mac to the iPad (1 or 2), there is no sync feature that covers everything. A note created on the iPad has to be emailed to your Mac; Apple will not let you read a note created on the iPad on a Mac unless you email it to yourself! And there is no way to get a note into the Likewise, using DropBox is great, but now files have to be loaded up, then you must reconnect, then load down. You cannot simply have the Mac send to the iPad or vice versa.

    This is because unlike the early iPods, the iPhones and iPads do not allow the user to move files. Early iPods could be treated as FireWire drives. Not the iOs devices. Everything must go through iTunes or via the cloud (i.e., third-party sites). If I'm at a beach house with no cloud connection, and want to move content from my PC/Mac to my iPad, I'm SOL in many cases.

    This is bad.
  • Adam Chew - Saturday, March 19, 2011 - link

    Judging from your review of the iPad, its competitors will stand no chance of ever gaining traction in everyday use.

    So get a Macbook Air.....LOL

    The problem is the everyday user is not a tech blog blogger, the iPad is ideal for consumption of everything of the net and not like some tech blogger who needs to blog unnecessarily with a laptop when an iPad is at hand.
  • nickdoc - Sunday, March 20, 2011 - link

    Loved your contribution! The geek talk was getting really boring and repetitive. Hello! Normal people have needs, too. This is what the reviewers often forget. Not everyone needs to create content to be consumed by other creators of mostly the same content. Lol!
  • stephenbrooks - Saturday, March 19, 2011 - link

    OK, why where you joining *two iPads* together with magnets and buying a "smart vase" from Apple? :D

    "The iPad aligns and attaches to the body of the iPad 2 using six magnets along its side that line up with a similar set of magnets on the device. When I acquired the smart vase at launch, I [...]"
  • Anand Lal Shimpi - Saturday, March 19, 2011 - link

    Fixed again :)
  • tipoo - Saturday, March 19, 2011 - link

    How the f does it work?

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