Industrial Design & The Future

The original iPad was a device followed by so much hype and anticipation that inevitably, upon launch, it became one of the most polarizing products to launch in the last few years. It also became a huge hit, infusing life into the previously flatlining tablet market, and that's where the iPad 2 comes in.

The industrial design changes are very much in line with what we saw with the 4th generation Apple handhelds. The design language used for the iPhone 3G/3G-S and iPod touch 2G/3G was based on accelerating curvature continuity (known as G3 continuity in industrial design terminology), in contrast to the tangentially continuous design (G1 continuity) found on the original iPhone. What this meant, basically, is that the first iPhone had a relatively flat design, whereas the 3G/3G-S had a gently crowned back that aimed to fit the contour of one's hand.

The original iPad foretold the future of Apple's design language, using a similarly curved back but dumping the blended G3 curvature on the sides for hard edges that met the front face in a perpendicular manner. The iPhone 4 went a step further, with a flat back in addition to the sides. The front profile kept the same rounded corners that every other Apple device has, but the top and side cross-sections end up being rectangles, with all four faces meeting perpendicularly. I'm thinking Apple chose to do this to accomplish two things: being able to use glass for both the front and back faces, as well as to give the iPhone line some separation from the iPod and iPad lines.

The fourth generation iPod touch reaffirmed the notion that Apple was moving back to flatter, more rectangular designs. The use of aluminum instead of glass meant that there wasn't a need for a completely flat back; the predominantly flat back of the iPod tapers to meet the front face at the edges using a short continuous curve.

After seeing the newest iPod touch, I guessed that the second generation iPad would carry rather similar lines. I definitely didn't expect the iPad 2 to be so thin, but overall, it was pretty much in line with what I was expecting.

Another significant aspect to the industrial design changes is the addition of a white-bezeled iPad. The back of both black and white models are the usual anodized aluminum, though the texture of the anodizing on the iPad 2 (as well as the latest MacBook Pros) seems to be a different, smoother one than on previous aluminum Apple devices. Apple seemed to have moved to black bezels on almost all of its products, other than the vaporware-esque white iPhone 4, but between the iPad 2 shipping in white and a promised spring release for the white iPhone 4, it shows that Apple is trending back towards white devices.

The interesting question to ask here is how much we can read into Apple's future designs given the iPad 2, and unfortunately, that isn't a whole lot. It's always difficult to tell with Apple, but it wouldn't surprise me if the iPhone 5 ended up using a very similar design to the iPhone 4. Since the antenna problem is mostly solved (see the antenna diversity on the Verizon iPhone 4), Apple probably doesn't need to do a whole lot to the design for the next generation iPhone. Other than the signal attenuation issues, the iPhone 4 was an amazing piece of hardware, one that Apple spent a lot of money developing. It doesn't make sense for them to turn around and dump it on another ground-up redesign, especially when the 4 is still very competitive from a hardware standpoint. And at this point, I doubt they would focus so much on releasing the white iPhone in spring if they weren't planning on using a very similar chassis for the iPhone 5 that should launch in June.

Given past history, if the iPhone doesn't get a redesign, neither will the iPod touch. Both of the generation 5 handhelds will probably get some form of the A5 SoC, potentially underclocked like the A4 in the iPhone 4. What is more difficult to predict is the 3rd generation iPad. Since we don't really have an established cadence for the iPad, it's hard to say anything about the iPad 3 without reading too much into the iPad 2 launch. I'd say its safe to assume there will be a 6th generation Apple SoC (presumably named the A6), and if I was a betting man, my money would be on at least some form of redesign or at least an ID refresh, but again, with Apple, you really never know.

The iPad 2 The Right SoC at the Right Time: Apple's A5
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  • synaesthetic - Sunday, March 20, 2011 - link

    I have to agree, the 11" MBA is one extremely sexy piece of kit.

    I wish there was a similar option that wasn't branded with the half-eaten fruit of hipsterdom. And doesn't run OSX, which I don't particularly like.
  • snouter - Sunday, March 20, 2011 - link

    iPad does have for real 10 hour battery life and is generally maintenance free. Charge it, pick it up, use it. But, the Air gets a solid 5 hours (gets me from coast to coast) and is also pretty much instant on and generates no heat and I never hear the fan. So, although the iPad has a clear advantage in battery life it has no clear advantage as a "consumption device" and it forces you to favor apps and it does not handle media files as well and it does not have flash, which, is still out there.

    As far as price, yeah, the 11" Air is 50% to 100% more expensive, but ULV Sandy Bridge will see a flood of products on the PC side of things that should have lower price tags and if some PC manufacturer would please step up and start taking product design seriously.

    I typed this on my Air, and I would probably type less and put less thought into it (the same dreaded way that BlackBerry effect has really been a setback for written communications with the half butt answers) on an iPad.

    Also, one last Air advantage, it has a screen on a hinge. I got so sick of hold the iPad or having to prop it up on things...

    The iPad is a +1 device, sure, but... I'm going to stick with the 2 pound laptops for a while.
  • nickdoc - Sunday, March 20, 2011 - link

    Well, if I deserve to be called a hipster or dickhead by some poorly educated idiot with two brain cells (both of them obviously white) for owning an iPad along with a MacBook Air, Mac Mini Server, MacBook Pro 15 and 17", 27" Cinema Display, iPhone4 and something else I forgot, then so be it. I'm not offended in the knowledge who the comment came from. A really sad case. Can't help feeling sorry for you, Kuka-whatever-your-screen-name-was.

    It looks like the comments here have been written by people under the age of 45-50 because no one has ever mentioned glasses. Yes, those things people need to see what's in front of them, far and near. It's worse when you need both. Then you won't be so happy to do any kind of work on an iPhone or even surf the web. You would wish for a larger screen every time you are forced to switch from your normal glasses to your reading spectacles. Use a netbook? Even worse. A tablet is different and allows you to read with your nose practically replacing your fingers on that touch screen. Perfect!

    As a surgeon, I often have to show other people what I mean. This can be a scan, a plain radiograph, lab results and so on. Unless I have a big screen right there for all to see, the iPad is the gadget of choice. Give it to the team before surgery to look at scans with my notes right there on the screen, pass it around when on teaching rounds, give it to a frightened patient to reassure. Try doing the same with a smartphone or a netbook (useless toys that they are) and you will see how crazy that idea is.

    Basically, in my field, there is no end to the list of possible applications. This is combining consumption with creation. Therefore, before using such terms as dickheads, try to think a bit further than your own little world if your "processor" has that much power. If not, well... As I said, a very sad case.
  • Gunhedd - Sunday, March 20, 2011 - link

    Thank you. I wish more folks would pipe in with the real-world capabilities and uses they're discovering. No matter though. Apple-hate isn't new. I dealt with it in the '90s when Apple really was in trouble. Apple currently firing on all cylinders just keeps giving haters more and more to bitch about. (Price of success perhaps?)

    Hipsters? Dickheads? WTF?

    This comment isn't about the review but the inane comments that invariably get trotted out by hater technogeeks that won't move out of their mother's basement, disappointed that all the flash-porn won't work on an iOS device. Instant "fail" (or whatever silly phrase the self-annointed, self-important digerati are using today) in their book. These folks need to get out and learn that most people are "not" like them. But that would require getting a life. (Which would probably be easier than getting a date...)

    (See? I can paint with the broad strokes too. ;)
  • softdrinkviking - Sunday, March 20, 2011 - link

    I just wanted to say that I really enjoyed Alexander's glass article, it was a great read.
    My grandfather was a material scientist, so it brought back a lot of good memories.
  • AgeOfPanic - Sunday, March 20, 2011 - link

    Thanks for the great review. Anandtech seems to be the best site for independent and in-depth reviews. Please keep that going, because there is too much fanboyism going around. Saying that I have to admit, that I lean towards the Android side, because I think it's much more suited towards the tech enthusiast. Right one my HD2 is running the newest Gingerbread 2.3.3 rom from XDA, something impossible with iOS. However, I'm typing this on my iPad and if you would ask me which tablet I would recommend to my parents right now, I would say the iPad.
    I myself will switch. The question is if I can hold out to the quad core SOC that have been announced for later this year or will go for a Xoom wifi only model. The iPad convinced me that a tablet is what I need most of the time. However, iOS is hopelessly outdated. No widgets, notifications are laughable and browsing is annoying. With no memory, switching between tabs means reloading almost every time. And loading is slow.
    That's also why I was so interested in your browser scores. Couple of things I noticed. First of all you switched back to manual measurements for the page loading, because the Honeycomb browser stopped the timer too early. Isn't that just a sign that it is fast or was it really, really early? Manual measurement has it's on flaws though.Very susceptible to operator bias. I don't think you should report your scores in milliseconds then, because that implies an accuracy you just don't have. Furthermore, I would like to see error bars, so we can determine if these differences were really significant.
    Again, these are my comments. Thanks for the good work.
  • bjacobson - Sunday, March 20, 2011 - link

    want it on android...
  • TEAMSWITCHER - Sunday, March 20, 2011 - link

    I purchased an iPad 2 for my wife. I had been giving her my old MacBook Pro laptops, which at even four years old are complete overkill for her use. She adores the new iPad. It's far more portable and can be used in more situations than a laptop.

    Case in point, this week she created the family shopping list on her iPad 2 and brought it grocery store. She browses the WEB, FaceBook, games, EMAIL, and keep all her favorite photos, movies, and music.

    From now on, i'll be hocking my used MacBooks on craigslist if I can. She doesn't even want a laptop anymore. That's the biggest issue I have - it's too good. Too many people will find that tablets are better and abandon their laptops altogether. Laptops will stop evolving, much like desktops did once Laptops became popular.
  • Anand Lal Shimpi - Monday, March 21, 2011 - link

    I agree that it's a better laptop for casual users. However the Flash limitation I believe is still a problem that prevents it from being a complete laptop replacement for even casual users (a lot of restaurant, automotive and photography websites are still unfortunately 100% flash based). As long as you have some access to a laptop however this is really a non-issue, except when traveling with only the iPad.

    Take care,
    Anand
  • alex2792 - Sunday, March 20, 2011 - link

    I enjoyed reading the review,but it seemed a bit biased to me. While it's true that the iPad can't replace a laptop for content creation it works just fine in many fields. I sell annuities and the iPad has totally replaced my laptop when I'm on the go. I have designed presentations using keynote before and It worked great, whenever meeting a client I always bring my iPad instead of carrying paper brouchoures, in fact most of these clients end up getting an iPad themselves after playing with mine. Maybe Apple should pay me for advertising their product.

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