Industrial Design & The Future

The original iPad was a device followed by so much hype and anticipation that inevitably, upon launch, it became one of the most polarizing products to launch in the last few years. It also became a huge hit, infusing life into the previously flatlining tablet market, and that's where the iPad 2 comes in.

The industrial design changes are very much in line with what we saw with the 4th generation Apple handhelds. The design language used for the iPhone 3G/3G-S and iPod touch 2G/3G was based on accelerating curvature continuity (known as G3 continuity in industrial design terminology), in contrast to the tangentially continuous design (G1 continuity) found on the original iPhone. What this meant, basically, is that the first iPhone had a relatively flat design, whereas the 3G/3G-S had a gently crowned back that aimed to fit the contour of one's hand.

The original iPad foretold the future of Apple's design language, using a similarly curved back but dumping the blended G3 curvature on the sides for hard edges that met the front face in a perpendicular manner. The iPhone 4 went a step further, with a flat back in addition to the sides. The front profile kept the same rounded corners that every other Apple device has, but the top and side cross-sections end up being rectangles, with all four faces meeting perpendicularly. I'm thinking Apple chose to do this to accomplish two things: being able to use glass for both the front and back faces, as well as to give the iPhone line some separation from the iPod and iPad lines.

The fourth generation iPod touch reaffirmed the notion that Apple was moving back to flatter, more rectangular designs. The use of aluminum instead of glass meant that there wasn't a need for a completely flat back; the predominantly flat back of the iPod tapers to meet the front face at the edges using a short continuous curve.

After seeing the newest iPod touch, I guessed that the second generation iPad would carry rather similar lines. I definitely didn't expect the iPad 2 to be so thin, but overall, it was pretty much in line with what I was expecting.

Another significant aspect to the industrial design changes is the addition of a white-bezeled iPad. The back of both black and white models are the usual anodized aluminum, though the texture of the anodizing on the iPad 2 (as well as the latest MacBook Pros) seems to be a different, smoother one than on previous aluminum Apple devices. Apple seemed to have moved to black bezels on almost all of its products, other than the vaporware-esque white iPhone 4, but between the iPad 2 shipping in white and a promised spring release for the white iPhone 4, it shows that Apple is trending back towards white devices.

The interesting question to ask here is how much we can read into Apple's future designs given the iPad 2, and unfortunately, that isn't a whole lot. It's always difficult to tell with Apple, but it wouldn't surprise me if the iPhone 5 ended up using a very similar design to the iPhone 4. Since the antenna problem is mostly solved (see the antenna diversity on the Verizon iPhone 4), Apple probably doesn't need to do a whole lot to the design for the next generation iPhone. Other than the signal attenuation issues, the iPhone 4 was an amazing piece of hardware, one that Apple spent a lot of money developing. It doesn't make sense for them to turn around and dump it on another ground-up redesign, especially when the 4 is still very competitive from a hardware standpoint. And at this point, I doubt they would focus so much on releasing the white iPhone in spring if they weren't planning on using a very similar chassis for the iPhone 5 that should launch in June.

Given past history, if the iPhone doesn't get a redesign, neither will the iPod touch. Both of the generation 5 handhelds will probably get some form of the A5 SoC, potentially underclocked like the A4 in the iPhone 4. What is more difficult to predict is the 3rd generation iPad. Since we don't really have an established cadence for the iPad, it's hard to say anything about the iPad 3 without reading too much into the iPad 2 launch. I'd say its safe to assume there will be a 6th generation Apple SoC (presumably named the A6), and if I was a betting man, my money would be on at least some form of redesign or at least an ID refresh, but again, with Apple, you really never know.

The iPad 2 The Right SoC at the Right Time: Apple's A5
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  • JarredWalton - Sunday, March 20, 2011 - link

    Considering the source (ARMflix), you need to take that video with a huge grain of salt. It looks like they're running some Linux variant on the two systems (maybe Chromium?), and while the build may be the same, that doesn't mean it's optimized equally well for Atom vs. A9.

    Single-core Atom at 1.6GHz vs. dual-core A9 at 500MHz surfing the web is fine and all, but when we discuss Atom being faster than A9 we're talking about raw performance potential. A properly optimized web browser and OS experience with high-speed Internet should be good on just about any modern platform. Throw in some video playback as well, give us something more than a script of web pages in a browser, etc.

    Now, none of this means ARM's A9 is bad, but to show that it's as fast as Atom when browsing some web pages is potentially meaningless. What we really need to know is what one platform can do well that the other can't handle properly. Where does A9 fall flat? Where does Atom stumble?

    For me, right now, Atom sucks at anything video related. Sorry, but YouTube and Hulu are pretty important tools for me. That also means iOS has some concerns, as it doesn't support Flash at all, and there are enough places where Flash is still used that it creates issues. Luckily, I have plenty of other devices for accessing the web. In the end, I mostly play Angry Birds on my iPod Touch while I'm waiting for someone. :-)
  • Wilco1 - Sunday, March 20, 2011 - link

    The article is indeed wrong to suggest that the A9 has only half the performance of an Atom. There are cases where a netbook with a single core Atom might be faster, for example if it runs at a much higher frequency, uses hyperthreading, and has a fast DDR3 memory system. However in terms of raw CPU performance the out-of-order A9 is significantly faster than the in-order Atom. Benchmark results such as CoreMark confirm this, a single core Atom cannot beat an A9 at the same frequency - even with hyperthreading. So it would be good to clarify that netbooks are faster because they use higher frequency CPUs and a faster memory system - as well as a larger battery...
  • somata - Sunday, March 27, 2011 - link

    CoreMark is nearly as meaningless as MIPS. Right now the best cross-platform benchmark we have is Geekbench. It uses portable, multi-threaded, native code to perform real tasks. My experience with Geekbench on the Mac/PC over the years indicates that Geekbench scores correlate pretty well to average application performance (determined by my personal suite of app benchmarks). Of course there will be outliers, but Geekbench does a pretty good job at representing typical code.

    Given that, the fact that a single-core 1.6GHz Atom (with HT) scores about 28% higher than the IPad's dual-core 1GHz A9s in the integer suite leaves me little doubt that the Atom, despite being in-order, has as good or better per-clock performance than the A9s.

    Even the oft-maligned PowerPC G4 totally outclasses the dual A9s, with 43% better integer performance at 1.42GHz... and that's just with a single core competing against two!
  • tcool93 - Sunday, March 20, 2011 - link

    Tablets do have their advantages despite what the article claims. For one thing, their battery life far out lives any Netbook or Notebook. They also run a lot cooler, unlike Notebooks and Netbooks, which you can fry an egg on. Maybe they aren't as portable as a phone, but who wants to look at the super tiny print on a phone.

    Tablets don't replace computers, and never will. There are nice to sit in bed with at night and browse the web or read books on, or play a simple game on. Anything that doesn't require a lot of typing.

    Even a 10" tablet screen isn't real big to read text, but its MUCH easier to zoom in on text to read it with tablets. Unlike any Notebook/'Netbook, which its a huge pain to get to zoom in.
  • tcool93 - Sunday, March 20, 2011 - link

    I do think the benchmarks shown here do show that there is quite an improvement over the Ipad 1, despite what many seem to claim that there isn't much of an upgrade.
  • secretmanofagent - Sunday, March 20, 2011 - link

    Anand,
    Appreciate the article, and appreciating that you're responding to the readers as well. All three of you said that it didn't integrate into your workflow, and I have a similar problem (which has prevented me from purchasing one). One thing I'm very curious about: What is your opinion on what would have been the Courier concept? Do you feel that is the direction that tablets should have taken, or do you think that Apple's refining as opposed to paradigming is the way to go?
  • VivekGowri - Sunday, March 20, 2011 - link

    I still despise Microsoft for killing the Courier project. Honestly, I'd have loved to see the tablet market go that direction - a lot more focused on content creation instead of a very consumption-centric device like the iPad. A $4-500 device running that UI, an ARM processor, and OneNote syncing ability would have sold like hotcakes to students. If only...
  • tipoo - Sunday, March 20, 2011 - link

    Me too, the Courier looked amazing. They cancel that, yet go ahead with something like the Kin? Hard to imagine where their heads are at.
  • Anand Lal Shimpi - Monday, March 21, 2011 - link

    While I've seen the Courier video, and it definitely looked impressive, it's tough to say how that would've worked in practice.

    I feel like there are performance limitations that are at work here. Even though a pair of A9s are quick, they are by no means fast enough. I feel like as a result, evolutionary refinement is the only way to go about getting to where we need to be. Along the way Apple (and its competitors) can pick up early adopters to help fund the progress.

    I'm really curious to see which company gets the gaming side of it down. Clearly that's a huge market.

    Take care,
    Anand
  • Azethoth - Monday, March 21, 2011 - link

    Gaming side is a good question. Apple will have an advantage there due to limited hardware specs to code to. They are a lot more like a traditional console that way vs Android which will be anything but.

    Are actual game controls like in the psp phone necessary?

    I am also curious what additional UI tech will eventually make it to the pad space:
    * Speech, although it is forever not there yet.
    * 3D maybe if its not a fad (glasses free)
    * Some form of the Kinect maybe to manipulate the 3d stuff and do magical kinect gestures and incantations we haven't dreamed up yet.
    * Haptic as mentioned earlier in the thread.

    Speech could make a pad suitable for hip bloggers like the AnandTech posse.

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