Last night we published our Radeon HD 6870 and 6850 review. In it we made a decision to include a factory overclocked GeForce GTX 460 from EVGA (the EVGA GeForce GTX 460 FTW). For those who aren't aware, NVIDIA has allowed a number of its partners to ship GTX 460s at higher than stock clock speeds. A practice that has been done in the past. The cards are available in retail with full warranties.

A number of you responded in the comments to the article very upset that we included the EVGA card. Even going as far to accuse us of caving to NVIDIA's pressure and demands. Ryan and I both felt it was necessary to address this front and center rather than keep the discussion in the comments.

Let's start with the obvious. NVIDIA is more aggressive than AMD with trying to get review sites to use certain games and even make certain GPU comparisons. When NVIDIA pushes, we push back. You don't ever see that here on AnandTech simply because I don't believe this is the place for it. Both sides (correction, all companies) have done nasty things in the past but you come here to read about products, not behind the scenes politics so we've mostly left it out of our reviews.

NVIDIA called asking for us to include overclocked GTX 460s in the 6800 series article. I responded by saying that our first priority is to get the standard clocked cards tested and that if NVIDIA wanted to change the specs of the GTX 460 and guarantee no lower clocked versions would be sold, we would gladly only test the factory overclocked parts. NVIDIA of course didn't change the 460's clocks and we ended the conversation at that. We gave NVIDIA no impression that we would include the card despite their insistence. The decision to include the EVGA GeForce GTX 460 FTW was made on our own entirely.

We don't like including factory overclocked parts in our reviews for reasons we've already mentioned in the article itself. This wasn't a one off made for the purpose of reviewing only, it's available from online vendors and a valid option from a price comparison. Furthermore it presented us with an interesting circumstance where the overclock was large enough to make a significant impact - the 26% overclock pushed the card to a performance level that by all rights could have (and should have) been a new product entirely.

From my standpoint, having more information never hurts. This simply provides another data point for you to use. We put hefty disclaimers in the article when talking about the EVGA card, but I don't see not including a publicly available product in a review as a bad thing. It's not something we typically do, but in this case the race was close enough that we wanted to cover all of our bases. At the end of the day I believe our conclusion did just that:

At $179 buy the 6850. At $239 buy the 6870 for best performance/power. If you want the best overall performance, buy the GTX 470. However, as long as they are available the EVGA GeForce GTX 460 FTW is a good alternative. You get the same warranty you would on a standard GTX 460, but you do sacrifice power consumption for the performance advantage over the 6870.

We were honestly afraid that if we didn't include at least a representative of the factory overclocked GTX 460s that we would get accused of being too favorable to AMD. As always, this is your site - you ultimately end up deciding how we do things around here. So I'm asking all of you to chime in with your thoughts - how would you like to handle these types of situations in the future? Do we never make exceptions even in the case of a great number of factory overclocked cards being available on the market? Do we keep the overclocked comparison to a single page in the review? Or does it not matter?

And if you're worried about this being tied to financial gain: I'll point out that we are one of the only sites to have a clear separation of advertising and editorial (AnandTech, Inc. doesn't employ a single ad sales person, and our 3rd party sales team has no stake in AT and vice versa). The one guarantee that I offer all of our writers here at AnandTech is you never have to worry about where your paycheck is coming from, just make sure you do the best job possible and that your conclusions are defensible.

If we've disappointed you in our decision to include the EVGA FTW in last night's review, I sincerely apologize. At the end of the day we have to maintain your trust and keep you all happy, no one else. We believed it was the right thing to do but if the overwhelming majority of you feel otherwise, please let us know. You have the ability to shape how we do things in the future so please let us know.

Whether you thought it was an issue or not, we'd love to hear from you. I do appreciate you reading the site and I want to make it better for you in the future.

GP

Take care,
Anand

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  • GaiaHunter - Friday, October 22, 2010 - link

    Additionally if MSRP happens, for both or either, GTX460 and 6870/6850 will these factory OCed cards drop in price by the same amount and the same day?
  • mosox - Friday, October 22, 2010 - link

    - First of all you also included an OCed GTX 460 in your GTX 460 review. Yet no OCed HD 5850 whatsoever in that review even if they were largely available. No OCed HD 5850/5870 in their own reviews.

    It seems that only Nvidia gets OC cards included around here.

    - Secondly in your GTX 460 review you overclocked the REFERENCE CARDS and showed the results, you didn't overclock anything in the 6850/6870 review. Probably those cards you had would have gone up in flames if you did that.

    - The current prices are our business not yours and the prices won't be the same a few weeks for now like they weren't the same a while ago so you can't justify the inclusion of a card because of its price, competitiveness. blah blah blah. Otherwise AMD can cut in half the HD 5970 price for a week at the GTX 580 launch - what will you do? Write that the 5970 DESTROYS the GTX 590 in terms of price/performance?

    Wanna make a comparison with the GTX 460 OC editions? Sure. Get the overclocked 6850/70 first or at least overclock the reference ones and go for it in a separate article.
  • El_Capitan - Friday, October 22, 2010 - link

    WTF? So you're saying that if a card performance/cost wise is much better than the item(s) being reviewed, that they should just lie that it's the best card out there right now regardless of the price?

    So, a if a GTX 480 is selling at $200, and a HD 5970 still selling at $650, you're going to want them to recommend the HD 5970 because it's faster than the GTX 480? Go find crazy somewhere else, please.
  • mosox - Friday, October 22, 2010 - link

    Who said that?

    The prices are all over the place, how much was a GTX 460 two days ago? How much will they be in December? What about the Barts price? If you don't know don't talk about that - the review is here to stay even if the HD 6870 will be $99.99 next week.

    What are they gonna do, update the review every time there's a price change or do the sensible thing and not talk about the pricing but about performance?

    And talk about performance - since when it's OK to compare OCed parts with stock parts? You compare apples with apples and oranges with oranges - say comparing a Phenom II X4 @4.2GHz with a stock Intel i-3 (about the same price) sounds good to you?

    - For the reviews - only stock cards whatsoever.

    - Then take the OCed versions of both AMD and Nvidia and do a benchmark in a new article. Or at least TRY to OC the darn stock cards you were provided by AMD - they won't bite you.
  • krumme - Friday, October 22, 2010 - link

    This deserves a longer read and some time for reflection, before the answer.

    But thanx for bringing this to the open, and using your ressource base.
    And thank you for your openness.

    I probably dont agree on your decisions, but this is an very important move, and shows quality and validity far beyond the review methology.

    Thank you.
  • dkoay - Friday, October 22, 2010 - link

    Anand, and team, great article.

    I believe the problem was that only the green OC card was used. Maybe include a red OCed card? 5850 perhaps?
  • spigzone - Saturday, October 23, 2010 - link

    Why not an o/ced 6870, the card being reviewed?
  • B3an - Saturday, October 23, 2010 - link

    Because no OC'ed 6870's are available to buy.
    It was right to include the EVGA card as it's the same price as a 6870, and atleast the same performance.
    The OC'ed 5870's cost more, even the OC'ed 5850's do.
  • mapesdhs - Saturday, October 23, 2010 - link


    Also, toms tried to oc the 6870, it didn't work very well (ie. little gain).

    Ian.
  • Parhel - Saturday, October 23, 2010 - link

    No method exists yet to control the voltage of the 6870 cards. Give ita few weeks, and we'll see how well these cards OC. I'd bet money that they won't OC as well as the 460, but it's one more reason that this inclusion was inappropriate in a launch article. Compare architecture to architecture. This amounts to a one-weekend only sale from NVidia for the sole purpose of skewing the results on tech review sites. It's shameful that my favorite review site fell for it, while other lesser sites did not.

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