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The cat is out of the bag, so to speak, after today's earnings conference call for AMD. One of the things that ended up being discussed by AMD CEO Dirk Meyer in today's call was the future of AMD's graphics division, where AMD's "second-generation DX11" GPUs were mentioned.

We will be launching our second-generation DX11 graphics offerings next week.

Later on, he also had the following to say about what's launching and what the expected volume is:

We'll be introducing our second-generation of DX11 technology into the market with some launch activities actually next week. We'll be shipping all the family members of that product line I'll call it, by the end of this quarter, and total volume think in terms of several hundred thousand, or hundreds of thousands of units.

No further details were given, so we'll have to see what they're up to next week.

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  • coldpower27 - Monday, October 18, 2010 - link

    Very poor comparison for the Geforce 3 Ti500 and Geforce 4 Ti4600...

    The differences is more significant if you use other games besides Quake 3 which even then showed it's age as a Geforce 4 MX can play that just fine..

    http://www.anandtech.com/show/875/12
    http://www.anandtech.com/show/875/11

    Can you make parts on the same process that are faster then old ones... sure...but at some expense

    RV670 and RV770 are a good example of that... ~ 2x the performance for only a 25% or so increase in die area. I think that is a more one time thing more then the "norm"

    RV870 to these Northern Islands parts may achieve the unlikely.

    I expect Northern Islands to be more then NV20 -> NV25
    but not like RV670 -> RV770 either... somewhere in between the two.

    If AMD increases the Die Size to 400mm2 or thereabouts, they maybe able to do a decent improvement. More then just the die size would show.
    Reply
  • Finally - Friday, October 15, 2010 - link

    This comment system won't let me post a link, but at the German site computerbase (add a .de after that) you have an article that shows a massive die-shrink which should lead to massive power savings. Reply
  • JonnyDough - Friday, October 15, 2010 - link

    A good product sells itself. NVidia is so far behind right now and with all this time that AMD has had I think this will be a case of "look at how awesome our shiz iz". Reply
  • erple2 - Friday, October 15, 2010 - link

    That's generally untrue, unfortunately. That's the classic mistake that an engineering firm selling a product makes.

    You still have to have a solid marketing, manufacturing, supply chain and business division to help get the buzz out, then work out the logistics of selling a physical product. Which is the problem that marketeers also face - good marketing ultimately won't sell products if the product isn't particularly good. Even if the marketing is solid and the product is good, poor supply chain means you can't actually ship those products, and you fail.

    Many many many many failed businesses have relied on the notion that "our product will sell itself". For the vast majority of cases, that simply isn't the case.

    Now, given that AMD isn't going to just sit around on their butts while 6xxx ships, then given a reasonably equivalent marketing campaign, with a solid supply channel, they'll do well (as they eventually did with the 5xxx series).
    Reply
  • Taft12 - Friday, October 15, 2010 - link

    You got that right, take one look at where the Palm Pre ended up. Hell, OS/2 for that matter. Reply
  • retrospooty - Friday, October 15, 2010 - link

    "Shouldn't there be a little more... hoopla? Anything? That it is, anything other than some bogus data sheet?"

    The very first sentence of this story tells you that its an earnings call. Not a product launch. They just mentioned it because it effects the next quarters earnings.
    Reply
  • ckryan - Friday, October 15, 2010 - link

    Hell, I wasn't really criticizing AMD or nVidia for that matter. I just thought it was kinda weird that AMD was doing the low key launch. I reserve the right to wildly speculate as to the reason and nature of the decisions. I don't believe wondering "what's up with that?" constitutes any sort of partisanship. Reply
  • Kjella - Sunday, October 17, 2010 - link

    Launch date is the 22nd, the big presentation under NDA was already on the 14th and Anand and the rest are probably busy testing cards right now. They just can't talk about it or even talk about what they can't talk about. What's the surprise here? They don't want leaks and rumors, they want it to hit the media in one big boom. Reply
  • Mathieu Bourgie - Friday, October 15, 2010 - link

    It's now official, AMD is launching their 6xxx series next week. Good to know, rumors were set on Oct. 19th for a while. Speaking of rumors, I've read a few reports of Nvidia lowering their price on the GTX 460 further down. Any info on that Ryan?

    Now, we're left to wonder about performance, power consumption, price and, of course, whether the cards will be available as they launch and if yes, whether it will be in limited quantities or not.

    More unanswered questions...I can't wait for next week, I'm waiting on reviews to figure what video card I'll be buying. $170 GTX 460 768MB is highly tempting but I told myself that I would wait for the Radeon HD 6xxx series reviews first. Let's hope that they don't disappoint!
    Reply
  • AstroGuardian - Friday, October 15, 2010 - link

    They shouldn't disappoint. 6xxx should be better than Fermi. Otherwise why should AMD release it in first place Reply

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