AMD Quietly Reveals Next Radeon Series, Launches Next Week
by Ryan Smith on October 15, 2010 12:29 AM ESTThe cat is out of the bag, so to speak, after today's earnings conference call for AMD. One of the things that ended up being discussed by AMD CEO Dirk Meyer in today's call was the future of AMD's graphics division, where AMD's "second-generation DX11" GPUs were mentioned.
We will be launching our second-generation DX11 graphics offerings next week.
Later on, he also had the following to say about what's launching and what the expected volume is:
We'll be introducing our second-generation of DX11 technology into the market with some launch activities actually next week. We'll be shipping all the family members of that product line I'll call it, by the end of this quarter, and total volume think in terms of several hundred thousand, or hundreds of thousands of units.
No further details were given, so we'll have to see what they're up to next week.
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animekenji - Sunday, October 17, 2010 - link
You're forgetting, though, that AMD is changing the naming of the cards so 6800 is going to be the 5700 replacement and they double the performance of 5700 for not much more power usage. I think they shouldn't have been quite so ambitious in their naming, however. It would have been more appropriate to name them 6830 and 6850 since those are the only two cards in the 5800 lineup that they actually outperform. It will be interesting to see what nVidia does with 460 and 470 pricing to stay competitive. The next few months are going to be very good for anyone looking to upgrade their video.Voldenuit - Sunday, October 17, 2010 - link
Nope. Definitely not forgetting that. And they're wholesale rebadging Juniper (5700) into the 6700 cards.GTX 460s already compete with 5850 cards today. If the 6800 cards are about the same speed or slower as predicted, nvidia and AMD will actually hit price parity.
I think $250 for a mainstream card (call a rose a rose) is a bit rich. I'll reserve judgement until I see final pricing and performance, but I'm not too thrilled at the prospect of the 6800 cards at the moment.
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baba264 - Friday, October 15, 2010 - link
I think most people with a handful of braincells realise that chip design and card architecture, not to mention transistor count can play a very large part in the performance of a chip.Your statement is equivalent to saying that chip architecture is a non issue which kind of makes me wander why compagnies like intel, amd, nvidia, arm and others have spend so many millions on researching that particular subject.
B3an - Friday, October 15, 2010 - link
I didn't mention architecture because this should have been obvious, but clearly not to you lot... do you really think AMD is going to release a completely new architecture just 12 months after the 5xxx series? Especially when theres no need for it to gain the performance crown, as they can just increase the clocks and maybe transistor count of the 5870.spigzone - Friday, October 15, 2010 - link
AMD WAS planning on a new architecture on the 32nm process TSMC killed, which was design finalized BEFORE AMD knew Nvida's Fermi was a massive faceplant.AMD was preparing for fierce competition. That didn't happen, but AMD didn't know that in advance.
AMD can (and did) utilize design improvements, architectural improvements, process improvements and copious TDP headroom in their 6000 series.
Voldenuit - Friday, October 15, 2010 - link
Barts (6850, 6870) and Cayman (6970?) are entirely new architectures.The shader and SIMD units have been completely refurbished, and are now comprised of 4 complex shaders in a SIMD array instead of 4 simple + 1 complex shader as in their oolder designs. In addition, the "uncore" of the chip - the scheduling, branching and cache have been completely rearchitected.
This is the most significant change that AMD has done to their GPUs since R600 (HD 2000).
Unfortunately, it's only happening at the high end. The 6700 series will just be rebadged Juniper chips (5750, 5770).
pcfxer - Friday, October 15, 2010 - link
Yeah just turn the gain knob on the transistors and BAM faster card. You sound like a lot of the managers at my work - i mean my engineering degree is all about turning up arbitrary transistor accounts...clearly.Zoomer - Friday, October 15, 2010 - link
Architectural improvements count for a good bit. I'm going to say ~20% improvement for given area.Targon - Sunday, October 17, 2010 - link
A 20 percent boost in performance at the same price isn't a horrible thing. The top end cards are what, 5 percent of the overall profit margin in the GPU industry? If AMD brings higher performance to the mid range($200 price point), that means much more for profits than a top end card that beats the competition by only 5 percent.