The App Store, The Robbing Continues

The only way to get apps onto the iPad is through the app store. Like the iPhone, you have an app store link right on your home screen. As long as you entered your iTunes Store user name at some point all you'll need go do is provide your password once and buy all the apps you want. The problem is price.

On the iPhone the majority of apps are in the $0 - $5 range. While these apps can run on the iPad, they look downright terrible. You either run them at native iPhone resolution which is too small on such a high res screen or double the resolution and make everything look way too pixellated.

What's more annoying about these iPhone applications on the iPad is that they don't rotate at all - getting landscape or portrait right is entirely up to you. For a device that now makes landscape and portrait functionality front and center, this is puzzling.

There isn't a perceptible framerate drop when you do enable the 2x scaling mode of the older apps; it's obvious that the scaling is done in hardware with a fair amount of acceleration. That said, all the little design flaws that developers would like that you probably never notice shine out - for example, images in the application are scaled smoothly, while otherwise bitmapped elements look blocky. You'll find that in practice the iPhone OS application support is largely a novelty, and that iPad optimized apps are greatly preferred.


iPad Apps and iPhone Apps - Segregation at work

This is where the App Store both helps, and creates some confusion. Applications can either be iPad only (these often sport an "XL" or "HD" in the name), or universal, meaning the same application purchase entitles you to a version on the iPad and iPhone. Universal applications are denoted by a small + in the top right corner. In this circumstance, if you've already invested in a particular application, and the developer has updated the app to be universal, you get a two for one deal with a proper iPad version, and the iPhone version. What's annoying is that you have to do this process manually - it'd be extremely helpful if the App Store presented a list of universal applications you've already purchased (on either the iPad or iPhone) for installation.

So, yes you can run old iPhone apps, but no you wont want to. What you will want however are shiny new iPad apps that run at full res. Unfortunately these all seem to start at $9.99. I don't even want to know how much I've spent on apps in the past few days, and most of them aren't even that good. They each just fulfill some specific need that the iPad doesn't otherwise do on its own. This is the strength of the platform, but the pricing just feels wrong.

Apple justifies charging more for iPad apps because they are deeper than their iPhone counterparts. However, in many cases the depth is just an illusion of nice graphics and a great touch Interface. There are other problems as well. The iPad version of Pages for example provides no way to wirelessly share documents with your desktop or notebook. And if you use some features in the OS X version of Pages they get lost upon importing into the iPad version.

The app store is a cash cow for both developers and Apple. While I could get behind the pricing on iPhone apps, I don't believe that iPad apps as a whole justify their prices. The platform is new so this could change. Either way plan on spending a good $60 - $120 on apps after you get your iPad.

User Interface: The Next Generation Video Playback: Almost Perfect & A Giant iPod
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  • softdrinkviking - Thursday, April 8, 2010 - link

    it occurs to me that i would want a way to protect the screen from getting scratched, and that would mean a
    cover or case that would take the place of the clamshell design of a netbook/notebook.
    why would i want to pay a price premium for a device with slower performance which only achieves acceptable functionality with the addition of expensive peripherals?
    even after all the peripherals, i still lose the ability to effortlessly prop-up a netbook on my lap and type an email, or set a netbook up on a table in a coffee shop.
    nothing about the tablet form factor is convenient for on-the-go usage for me.

    the only situation where i can possibly imagine this being a preferable form factor is for wall mount usage or some other kind of "always left out in the open" type of use, like a universal remote control, or a mini home television viewer in the kitchen.
    but it seems too expensive for those uses to me.
    there must be a better alternative.
  • MacTheSpoon - Thursday, April 8, 2010 - link

    Thanks for the great review. I was shocked you'd typed 40% of it with the iPad.

    Would you mind doing a comparison between the iPad keyboard and a physical keyboard? Since there is no utility to measure WPM for the iPad, maybe you could time how long it takes to type the same passage on both--something with some semicolons, quotation marks, and/or em dashes would be ideal, as I'm curious how the virtual keyboard stands up when the user must switch between layouts.
  • Brian Klug - Thursday, April 8, 2010 - link

    You know, this was something I was dying to address a few times. I'm hoping that the iTextspeed application developers update their code soon to be iPad compatible, because that's something I want to test for sure.

    I've gotten to the point where I can touch type in landscape pretty easy, but I can also type pretty fast on the iPhone (around 80 WPM using their application). If and when it's updated, we might do something and include the update.

    If it helps any, this was also composed pretty quickly from an iPad. ;)

    Cheers,
    Brian Klug
  • solipsism - Thursday, April 8, 2010 - link

    1) How did you get a 720p video on the iPhone for the video test when the allowable maximum "up to 1.5 Mbps, 640 by 480 pixels, 30 frames per second" video?

    2) From my testing, the iPad uses about 20MB more than the 3GS on startup. Most, if not all, of this is for the GPU. I've also noticed that native apps are also using more RAM. While the 3GS has enough to support standard multitasking the iPad does not. Even switching pages in Safari on the iPad would have to be reloaded while the 3GS does not. This will even more of an issue with the 3G version of the iPad. This gives me doubts about multitasking unles iPhone OS v4.0 is much more efficient (making 3.2.2 a stand in, which looks to be the case) and Apple has a more intuitive quasi-multitasking concept to unveil today.
  • Brian Klug - Thursday, April 8, 2010 - link

    I can't speak about the RAM usage - are you using iStat or similar?

    However 720P H.264 video is certainly supported, which is what we used. I tested all the different profiles in handbrake, all of them work if you keep the video at or under 1280x720:

    "H.264 video up to 720p, 30 frames per second, Main Profile level 3.1 with AAC-LC audio up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats; MPEG-4 video, up to 2.5 Mbps, 640 by 480 pixels, 30 frames per second, Simple Profile with AAC-LC audio up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats; Motion JPEG (M-JPEG) up to 35 Mbps, 1280 by 720 pixels, 30 frames per second, audio in ulaw, PCM stereo audio in .avi file format"

    That's straight from http://www.apple.com/ipad/specs/

    I think you're getting confused with the MPEG4 limitation which is indeed 640x480. ;)

    -Brian Klug
  • Ph00 - Thursday, April 8, 2010 - link

    sorry to be ot but is that a black mouth cur dog?
  • Griswold - Thursday, April 8, 2010 - link

    I'll wait for iPad v2 with reliably working wifi, no overheating, working PDF export, at least a backside camera for snapshots and maybe short flicks and perhaps multitasking. Ill stop here because any more missing features would seem greedy - apple needs a reason to sell you the 2012 iPad...

    As for atom based ipad - are you nuts? Nobody wants that garbage. Gimme a dual core cortex A9 instead.
  • Mike1111 - Thursday, April 8, 2010 - link

    You mean the 2011 iPad, right? Because there's no way Apple isn't gonna do a yearly refresh cycle like they do with all their iPhone OS based products.
  • Mike1111 - Thursday, April 8, 2010 - link

    My mistake. You meant even iPad v2 in 2011 won't be feature complete because Apple needs some features for the 2012 iPad v3.

    Hm, how do I delete a post?
  • Lemonjellow - Thursday, April 8, 2010 - link

    "Sure, but so could a TV that made me pancakes. Neither is ready yet or guaranteed."

    Can you confirm or deny that someone is working on said TV project? :- D

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