The App Store, The Robbing Continues

The only way to get apps onto the iPad is through the app store. Like the iPhone, you have an app store link right on your home screen. As long as you entered your iTunes Store user name at some point all you'll need go do is provide your password once and buy all the apps you want. The problem is price.

On the iPhone the majority of apps are in the $0 - $5 range. While these apps can run on the iPad, they look downright terrible. You either run them at native iPhone resolution which is too small on such a high res screen or double the resolution and make everything look way too pixellated.

What's more annoying about these iPhone applications on the iPad is that they don't rotate at all - getting landscape or portrait right is entirely up to you. For a device that now makes landscape and portrait functionality front and center, this is puzzling.

There isn't a perceptible framerate drop when you do enable the 2x scaling mode of the older apps; it's obvious that the scaling is done in hardware with a fair amount of acceleration. That said, all the little design flaws that developers would like that you probably never notice shine out - for example, images in the application are scaled smoothly, while otherwise bitmapped elements look blocky. You'll find that in practice the iPhone OS application support is largely a novelty, and that iPad optimized apps are greatly preferred.


iPad Apps and iPhone Apps - Segregation at work

This is where the App Store both helps, and creates some confusion. Applications can either be iPad only (these often sport an "XL" or "HD" in the name), or universal, meaning the same application purchase entitles you to a version on the iPad and iPhone. Universal applications are denoted by a small + in the top right corner. In this circumstance, if you've already invested in a particular application, and the developer has updated the app to be universal, you get a two for one deal with a proper iPad version, and the iPhone version. What's annoying is that you have to do this process manually - it'd be extremely helpful if the App Store presented a list of universal applications you've already purchased (on either the iPad or iPhone) for installation.

So, yes you can run old iPhone apps, but no you wont want to. What you will want however are shiny new iPad apps that run at full res. Unfortunately these all seem to start at $9.99. I don't even want to know how much I've spent on apps in the past few days, and most of them aren't even that good. They each just fulfill some specific need that the iPad doesn't otherwise do on its own. This is the strength of the platform, but the pricing just feels wrong.

Apple justifies charging more for iPad apps because they are deeper than their iPhone counterparts. However, in many cases the depth is just an illusion of nice graphics and a great touch Interface. There are other problems as well. The iPad version of Pages for example provides no way to wirelessly share documents with your desktop or notebook. And if you use some features in the OS X version of Pages they get lost upon importing into the iPad version.

The app store is a cash cow for both developers and Apple. While I could get behind the pricing on iPhone apps, I don't believe that iPad apps as a whole justify their prices. The platform is new so this could change. Either way plan on spending a good $60 - $120 on apps after you get your iPad.

User Interface: The Next Generation Video Playback: Almost Perfect & A Giant iPod
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  • TGressus - Thursday, April 8, 2010 - link

    "I don't think anything anyone can write can convince you"

    That's a tough sell right there :( Nothing against your post.

    This is the challenge all tablets have faced so far. That said, if anyone has the ability to succeed in this form factor it's the iCult.
  • Mike1111 - Thursday, April 8, 2010 - link

    "While I realize that Atom hasn't been suited for such an application until now, there's no reason Apple should've picked the A4 over Moorestown. "

    I really think it was the right decision for Apple to go with ARM for the iPad, and that it's the right decision to stick with ARM for at least the next few years.

    (1) Mobile version of Moorestown is not available yet, the netbook one draws too much power
    (2) Apple has to use ARM in it's iPhone and iPod touch for the next few years, so for cross-device OS, app and SoC compatibility and development ARM was the right choice for the iPad (e.g. if Apple makes safari use the hardware better on the iPad, the iPhone and iPod touch will directly profit from it too)
    (3) Moorestown would have been more expensive
    (4) With ARM Apple can control and modify the CPU design as needed, they have total control. And Apple likes that.
    (5a) There is a clear upgrade path for ARM with the Cortex-A9 and a multi-core version of it.
    (5b) The A4 is already fast enough for most people and most iPad tasks (how many reviews mention that the iPad is unpleasantly slow, even for the average consumer?)

    It's a real possibility that an iPad with a more optimized OS and safari, a better utilized (and more programmable) GPU (like the SGX545 with OpenCL etc.) and a dual-core Cortex-A9 @1.x GHz will improve the browsing performance beyond that of a netbook. And IF APPLE SAW THE NEED FOR IT (but I don't think they do), it could happen as early as next year (other ARM SoCs like Tegra2, OMAP4 and the dual-core Snapdragon will be available by then with comparable specs, so Apple should be able to pull it off too). Intel's Atom will still be a more power consuming, more expensive and way bigger multi-chip system early next year. And beyond that are ARM quad-core CPUs and dual-core GPUs...

    It will take Atom at least 4 years to overtake ARM, in the areas that count for dedicated smartphones/slates/tablets, if at all. At some point, real life browsing will just be fast enough on an ARM slate and Intel netbook, so that 99% don't care about browsing speed as a feature anymore (like it will happen with video thanks to all these powerful but small dedicated decoders/encoders like IMG's VXD/VXE).
  • softdrinkviking - Thursday, April 8, 2010 - link

    are you saying that there is no clear upgrade path for intel's moorstown line?
    and that apple has complete control over the future of ARM?
    i didn't know they had already gone that far.
    i seem to remember apple fumbling out of the power series of CPUs and crawling into into intel's arms when they realized it was the way to go.
    there is nothing to prevent apple from switching to moorstown in a couple of generations, and they have proven that they are willing to make those kind of changes when the situation demands it.
  • Mike1111 - Friday, April 9, 2010 - link

    "are you saying that there is no clear upgrade path for intel's moorstown line?"
    Of course not. I'm just saying that even if you think the ARM Cortex-A8 used in the iPad is not powerful enough, that there are clear CPU upgrades coming your way for years to come (higher frequencies, Cortex-A9, dual-core Cortex-A9, quad-core Cortex-A9). It's not like Apple is using a quad-core Cortex-A9 @ 4 GHz in 22nm right now, with no better ARM architecture on the horizon and standard lithography reaching a dead end...

    "and that apple has complete control over the future of ARM? i didn't know they had already gone that far."
    Sorry, what I meant was that Apple has complete control over how they implement the ARMv7 architecture in a chip (since Apple has most likely an architecture license like Qualcomm).

    "there is nothing to prevent apple from switching to moorstown in a couple of generations, and they have proven that they are willing to make those kind of changes when the situation demands it."
    I agree that Apple can and most likely will switch to Intel if their chips are clearly superior in all the ways that matter for a mobile product. I just think that's at least 4-5 years out for retail devices so there's no point in talking about how Apple should have used Moorestown for this year's iPad... or any iPad for that matter. I don't even think that Moorestown's successor will be ready (Medfield). Maybe Medfield's successor's successor in 22nm will be clearly superior (although parity could be reached a generation earlier). We'll see.
  • MadAd - Thursday, April 8, 2010 - link

    Its huge. Way too big for car centre consoles. If they cut it in half, so its mid way between that and an Iphone then I would definitely want to upgrade my existing car PC.

    Its got all the right airs and graces to be a super satnav/speedcam/music/incar wifi unit, just need to cut the size and sell it with some kind of some kind of quick release device for power and cabling (or ill fabricate one) and its a winner.
  • teng029 - Thursday, April 8, 2010 - link

    "Companies like Crestron and AMX supply ridiculously poor touch screen interfaces to their very expensive home automation installations."

    How exactly did you come to this conclusion? Have you extensively either used or program a control system touch panel?
  • Anand Lal Shimpi - Thursday, April 8, 2010 - link

    Used, but not programmed. Those touchscreen controllers are just not in the same league in terms of UI as the iPad/iPhone honestly. I haven't used the latest incarnations but from the looks of them, they haven't changed tremendously.

    Take care,
    Anand
  • athreya - Thursday, April 8, 2010 - link

    1. Does writepad (phatware) or sketchbook pro (autodesk) allow one to take handwritten notes on the ipad? As in, im not looking for handwriting conversion to pages or word but can notes be taken and emailed across in the body of say a gmail or a Mail message? WHich stylus is the best for the ipad?

    2. How do you think iphone os 4.0 will solve the multitasking problem?

    3. Between the wireless keyboard and the keyboard with dock which would you recommend and why? Will ANY BT keyboard work with the ipad?

    4. Can you tell us how good it is at projecting powerpoint ppts onto a standard VGA projector? Does it support Office for Mac yet?

    thanks a lot Anand. Terrific balanced review as always.
  • strikeback03 - Friday, April 9, 2010 - link

    I doubt any stylus works with the iPad, due to the capacitive screen.
  • dagamer34 - Friday, April 9, 2010 - link

    A capacitive stylus would work.

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