Barcodes & Goggles - Making Science Fiction Reality

The best way I can put this is that the Nexus One likes to do math on things. If anything it’s a testament to Moore’s Law and the fact that we can do more in the palm of our hands today than we could do on our desks a decade ago.

Android has a built in barcode processing library that it can use alongside the Nexus One’s integrated camera to act as a fancy barcode scanner. The combination has two major implications:

1) There are many applications that allow you to scan any barcode (e.g. off a book at a bookstore or an Xbox 360 at Walmart) and return pricing results. Google’s own shopping website when browsed with an Android phone has a scan barcode button that will activate your phone’s camera and return Google Product Search results. This doesn’t bode well for brick and mortar retailers, but it’s great for walking into Best Buy and quickly finding out if something you want is cheaper online.

2) You can also use the barcode scanner to download apps from the Android Marketplace. You may have seen QR codes before:

Open any barcode scanner application and point the camera at the QR code and your phone will automatically take you to that application in the marketplace.

While the iPhone does have barcode scanning abilities, the infrastructure doesn’t appear to be as well built as what’s in Android. That being said, I thought I’d be using this feature a lot more than I ended up doing.

Such interwoven barcode scanning is super neat at first. I found myself scanning everything physically possible.

Price comparisons in stores are nice, but I rarely shop in brick and mortar stores. If I do, I usually need whatever it is I’m shopping for right then and there so any mobile price comparison doesn’t help. I suspect that for a slightly more mainstream user, this feature has more value.

In downloading Android apps, I find it faster to simply use the marketplace. The exception being if I see a news post about an app I’d like to try out, usually there’s a barcode I can scan in the newspost. The capture and scan of the barcode usually takes long enough (gotta hold your hand still) to make it no faster than just using the marketplace app though. In this case, the Nexus One gets more points on paper but not as many in real world usage.

Google also ships the Goggles app on the Nexus One’s Android build. Similar to the barcode app, Goggles performs a rudimentary image search for anything you point the camera at. It works really well for things like logos right now, but it’s not powerful enough to do much more.

Ultimately the strength in these two apps comes in their ultimate end goal: the ability to point your smartphone camera at anything and find out exactly who or what it is. See a funny looking animal walking around? Point, search, ah-ha results! Does that person look familiar to you? Point, scan, done. We’re not quite there yet but given Google’s data mining origins, it makes sense that its start begins with Android.

Email & Syncing Battery Life: Unimpressive
Comments Locked

95 Comments

View All Comments

  • Chloiber - Sunday, April 4, 2010 - link

    Sorry for repeating myself, but I really look forward to a test of the HTC Sense UI with either the HTC Desire, Legend (slower though) or Evo. I read several reviews and in every single one they were really impressed by the onscreen keyboard.
  • ol1bit - Sunday, April 4, 2010 - link

    I love the android platform. Now my last smart phone was the first Palm ever, so I could be thrilled with anything.

    The kicker for me was buying my android at Amazon for $49 (3 weeks ago), and now it's only $19!

    It's hard for me to grasp how much power is in my hands for $19. Sure I have to have a 2 year contract, but I'd have that anyway.

    As far as difference between mine and Goggle's? there's some, but the core functionality is present in both, just like an HP and a Dell computer with their built in thingy's.

    Cheers on a great review!

  • LongTimePCUser - Sunday, April 4, 2010 - link

    Today on Amazon the Motorola Droid is $19.99.
    Amazing. I bought mine about 3 weeks ago at $49. I thik that it is great and a bargin at the price I paid.
    They are practically giving it away now. That tells you how profitable their $30/month data plan is.
  • naalex - Sunday, April 4, 2010 - link

    Wow, I've got to say: Super Job! Not only did you review the Nexus One, but you managed to simultaneously review Android, review the iPhone OS, compare the two's strengths and weaknesses, and describe ARM's role in the smartphones and microprocessor business (which I never understood). Long yes, but every page was well worth it.

    After reading all the hyperbolic tech news coming from Engadget, CNET, and PhoneArena, I was under the mistaken impression that Snapdragon was a clear smartphone platform champion, so I found it rather interesting that Snapdragon's integrated GPU was inferior to the PowerVR solution on the iPhone 3GS. If I'm not mistaken, this is the GPU that is used in the TI chip in the Droid, so does this mean that my Droid may be able to keep up with Nexus Ones/Snapdragons with 3D gaming apps, or will there be too much hardware and OS fragmentation for any app developer to create any optimized 3D gaming app for Android.

    This is going to be my go-to resource to provide to people who ask, "What is that strange object pressed to your face that isn't an iPhone? Does it cure cancer like the iPhone?" Trying to explain to my clueless tech friends that there are other viable smartphone options out there is an uphill battle, but one that may go a little easier now.
  • ExodusC - Sunday, April 4, 2010 - link

    Anand, I'll admit, this is the gist of what I expected from your article (I don't mean that in a bad way, mind you--). I own an iPhone 3G, and have for almost a year now. I like it, but I don't particularly love it. I imagine the 3GS would be a more fluid (and therefore more enjoyable) experience. For some reason, tech reviewers tend to not want to get rid of their iPhones for some reason. Even with a device like the Nexus One at their fingertips. I type this from a Motorola Droid right now, and I love it.

    I agree, I love the fluidity of the iPhone compared to Android devices (why must they be so powerful, but so choppy? That's my biggest complaint), but I love the feature set of Android even more.

    I also really want to know, why do you feel Android's pull-down notification menu is awkward? The first time I picked up an Android device and used it (never knowing about the feature), I felt it was very intuitive and a wise design choice.

    I completely agree with your general consenus that Android needs some polish, however.

    I absolutely love your website, reviews, and attention to detail. Keep up the good work! I just thought I'd share my honest opinion with you. Hopefully you'll have time to respond.
  • ExodusC - Sunday, April 4, 2010 - link

    Excuse my extra "for some reason" in that post. I was a bit distracted while typing up my reply...
  • Anand Lal Shimpi - Thursday, April 8, 2010 - link

    It's just an odd construct in my opinion. It's the only place in the entire OS that you pull something down to reveal more notifications. If anything I'd expect a tap to expand sort of deal, but the pulldown seems strange to me.

    I will say that after using it for a while, it has lost it's weirdness in my opinion :)

    Take care,
    Anand
  • DukeN - Monday, April 5, 2010 - link

    Love the slide out keyboard - if only this was like the original G1 but with all the new horsepower.

    The G1 is the first phone that has tempted me away from a blackberry (well...almost) in 5 years.
  • EazyVG - Monday, April 5, 2010 - link

    I have been a WinMo user for past 3-4 years, but I have to agree that Android, not WinMo7, is the replacement for Windows Mobile 6.5, and hence I will be jumping to Android phone (as of today I like the HTC Desire, but want QWERTY) from my current HTC Touch Pro 2.
  • Pitne - Monday, April 5, 2010 - link

    wow I cant believe how biased this article is towards apple. Almost every word you used when talking about the Nexus One had a negative connotation. Most of your 'negatives' towards the nexus one are completely false.

    The notification area for one--this implementation is 100% better than apple or palm and you think its a poor way of handling it? Wtf are you smoking.

Log in

Don't have an account? Sign up now