Flagship HVL-F58AM Flash

SAN DIEGO - Sony is expanding its α (alpha) system of accessories to include the new HVL-F58AM flash unit with exceptional features for versatile and flexible external lighting control.

Quick Shift Bounce and Expanded Versatility


This new flash features a new and innovative Quick Shift Bounce system. It offers more creative ways to achieve lighting, flash and bounce angles you may not have been able to experience before. The flash head can pivot 90 degrees left and right on a horizontal axis in addition to the conventional up and down vertical adjustment. With this system, the camera and flash unit can keep the same orientation regardless of portrait or landscape shooting. This gives a higher degree of flexibility when arranging the direction of light. For example, you can take full advantage of the flash unit's built-in bounce card even during portrait shots since the flash head can maintain the same orientation as it would in the landscape position.

Enhanced Operability and Ease-of-Use

A powerful performer, the HVL-F58AM flash unit features a maximum guide number of 58 at 105mm and ISO 100. It recycles (or recharges) in as little as five seconds, approximately 55% faster than the predecessor HVL-F56AM model, so you are ready to capture the next shot. And because it features a quiet recycle charge, there's no whine to distract you from your subject. It also has a large, easy-to-read LCD screen that is about 13% larger than its predecessor's. Its intuitive control layout makes it easy to control flash functions and configure the settings based on your shooting needs.

Wireless Auto Flash Control

This new flash has wireless auto flash control so you can remove the flash unit from the camera and easily light subjects from different angles. Photographers can create soft shadows to add depth to their images and avoid the strong shadows and hot spots that can occur with front lighting. The HVL-F58AM flash unit can also control the ratio of lighting from several off-camera flash units.

Up to three groups of flashes can be set up for optimal, complete control of lighting via a wireless connection. Flash output ratios can be adjusted automatically without having to do tedious exposure calculations. Additionally, you can fire a modeling flash to preview flash effects before taking the picture. Even with multiple units, the modeling flash fires according to the flash ratio you have set.

Advanced Features for Optimal DSLR Performance

One of the flash's most advanced features is its sophisticated zoom control that automatically optimizes illumination angles that are suitable for either APS-C size or 35mm full-frame sensors. This control reduces light "fall-off" at the periphery of images. It also has an advanced white balance compensation system that gathers color temperature information, complimenting the white balance information reading of the camera. This achieves more accurate results when the main unit is in auto white balance mode. Other features include: high-speed synchronization at shutter speeds of up to 1/4000 of a second, ADI flash metering, manual flash and zoom (six levels), multiple-flash, and a supplied mini-stand for greater wireless freedom.

Price and Availability

The HVL-F58AM flash unit will ship in September for about $500 at sonystyle.com, Sony Style retail stores, military base exchanges, and authorized dealers nationwide.

New Zeiss 16-35mm f/2.8 and 70-400mm f/4-5.6 G Lenses A900 Complaints
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  • Wesley Fink - Friday, September 12, 2008 - link

    That is the EN-EL4(a) battery for the Nikon Pro cameras and the Sony capacity is specified as 1650mAh and not 16500. We do need an edit function here!
  • dr4gon - Friday, September 12, 2008 - link

    The memory stick is so that you have the ability to shoot RAW+JPG. It's just for redundancy in case your compact flash card dies for whatever reason. All is not lost since the JPEGs can be saved on the MS like the a700.
  • VirtualMirage - Friday, September 12, 2008 - link

    On the a700 you can only shoot to one memory card or the other at any given time. When set to RAW+JPEG, it doesn't send one file to one card and the other file to the other card (that option is not even available). It would be neat if it did, though, since I could have used that feature with my a700 when doing a wedding shoot back in June. The camera also doesn't automatically switch over to the other card when the first card is full, you have to go into the menu and switch it over manually. The a900, from reading a preview on another site, does the exact same thing in regards to memory card management as the a700 (which is a bit of a shame).

    As for the use of a memory stick and CF, I can understand the con with this since if you want to have a fall back memory card you have to deal with two different memory card formats. But the advantage to it, though, is a smaller camera profile since two CF card slots would require a little more room.

    Below are some features I wish my a700 did (as well as the new a900) in regards to its two memory card slots:
    -Automatic switchover when the first card is full.
    -Option to have RAW files go to one card and a JPEG version go to the other card.
    -Backup mode where ever picture shot is copied (in the same file format) to both cards.

    Shame they don't do this. But oh well, the a700 is still a great camera. And with the new firmware that got leaked out earlier this week (v.4), it's an even better camera since they added some features to the a700 that are in the a900. Some of these improvements are: High ISO NR can now be turned off (used to be you can go no further than LOW), Image quality algorithms have been improved with NR on and off (finer grain pattern in high ISO shots, no more watercolor NR), EV bracketing now has a +/- 2 option for HDR shooting, and some people are reporting WB has improved in certain lighting. Their maybe more improvements, but since it was leaked with no update readme (and was quickly removed from the site too when it was discovered), the only improvements mentioned are what people have found after installing it. Supposedly, the official release of the firmware update is sometime next week (the 16th is what I am hearing). Probably so as to not steal the a900's thunder.

    ~Paul

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