Flagship HVL-F58AM Flash

SAN DIEGO - Sony is expanding its α (alpha) system of accessories to include the new HVL-F58AM flash unit with exceptional features for versatile and flexible external lighting control.

Quick Shift Bounce and Expanded Versatility


This new flash features a new and innovative Quick Shift Bounce system. It offers more creative ways to achieve lighting, flash and bounce angles you may not have been able to experience before. The flash head can pivot 90 degrees left and right on a horizontal axis in addition to the conventional up and down vertical adjustment. With this system, the camera and flash unit can keep the same orientation regardless of portrait or landscape shooting. This gives a higher degree of flexibility when arranging the direction of light. For example, you can take full advantage of the flash unit's built-in bounce card even during portrait shots since the flash head can maintain the same orientation as it would in the landscape position.

Enhanced Operability and Ease-of-Use

A powerful performer, the HVL-F58AM flash unit features a maximum guide number of 58 at 105mm and ISO 100. It recycles (or recharges) in as little as five seconds, approximately 55% faster than the predecessor HVL-F56AM model, so you are ready to capture the next shot. And because it features a quiet recycle charge, there's no whine to distract you from your subject. It also has a large, easy-to-read LCD screen that is about 13% larger than its predecessor's. Its intuitive control layout makes it easy to control flash functions and configure the settings based on your shooting needs.

Wireless Auto Flash Control

This new flash has wireless auto flash control so you can remove the flash unit from the camera and easily light subjects from different angles. Photographers can create soft shadows to add depth to their images and avoid the strong shadows and hot spots that can occur with front lighting. The HVL-F58AM flash unit can also control the ratio of lighting from several off-camera flash units.

Up to three groups of flashes can be set up for optimal, complete control of lighting via a wireless connection. Flash output ratios can be adjusted automatically without having to do tedious exposure calculations. Additionally, you can fire a modeling flash to preview flash effects before taking the picture. Even with multiple units, the modeling flash fires according to the flash ratio you have set.

Advanced Features for Optimal DSLR Performance

One of the flash's most advanced features is its sophisticated zoom control that automatically optimizes illumination angles that are suitable for either APS-C size or 35mm full-frame sensors. This control reduces light "fall-off" at the periphery of images. It also has an advanced white balance compensation system that gathers color temperature information, complimenting the white balance information reading of the camera. This achieves more accurate results when the main unit is in auto white balance mode. Other features include: high-speed synchronization at shutter speeds of up to 1/4000 of a second, ADI flash metering, manual flash and zoom (six levels), multiple-flash, and a supplied mini-stand for greater wireless freedom.

Price and Availability

The HVL-F58AM flash unit will ship in September for about $500 at sonystyle.com, Sony Style retail stores, military base exchanges, and authorized dealers nationwide.

New Zeiss 16-35mm f/2.8 and 70-400mm f/4-5.6 G Lenses A900 Complaints
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  • chiew - Sunday, September 14, 2008 - link

    If all you want is 24mp...

    Nikon's D700 is priced equivalently, doesn't have the 24mp...but it has more ISO range and a pro AF system. I don't see why you're crying.
  • Lord 666 - Friday, September 12, 2008 - link

    More than likely same MP in sensor, but same or better outstanding ISO performance as D3.

    I've never held a Sony DSLR yet, but question the build quality. Additionally, I find it interesting that when other camera companies market their cameras, they almost always exclusively show the pics taken with them, but no cameras inside those pictures as subjects. Sony on the other hand releases pictures "in the wild" of people using the camera almost as models. Check out http://www.dailytech.com/article.aspx?newsid=12902">http://www.dailytech.com/article.aspx?newsid=12902
  • Wesley Fink - Friday, September 12, 2008 - link

    Sony announced the A900 with both studio setups surrounded with 2x3 feet enlargements of images taken with the A900. The brochure for the A900 is around 8x12" and filled with double page photos(12x16 inches). Both studio setups were tethered to huge Bravia HD TVs. The photographers in both settings were shooting, displaying on screen and doing 6.5x zooms to show detail. A large number of A900 cameras were available for us to shoot both scenes.

    In the Sony A900 launch event the emphasis was clearly on images captured with the the A900. As for build quality you should examine an A900 to answer your questions about build quality. Feel and Build Quality certainly appear superb. I also own a D3 and D700 and the Sony A900 belongs in that league IMHO.
  • Lord 666 - Friday, September 12, 2008 - link

    So you have finally come over to the Nikon side with those investments in the D3 and D700? Don't you also have/had a D300?
  • Wesley Fink - Friday, September 12, 2008 - link

    I sold my D300 and all my DX lenses when I went for the D3/D700, and I particularly like the size, capabilities. and value of the D700. I also own other cameras and have some lenses for every system we review since they are needed for testing.

    My main APS-C since the exit of the D300 is the Sony A700 which is the same sensor and LCD as the D300, but obviously not the same electronics/post processing as the Nikon. Sony has continued to improve their post-processing and finally have the option to turn off NR completely in RAW with firmware 4. JPEGs are also further improved in 4. THe A700 is very nice with the in-body IS that works with lenses like the Tamron 18-250mm (or Sony 18-250mm), which is a really terrific lens for when I need small and compact.

    I am also testing a Sony A200 right now, which at less than $500 for camera with body IS and 18-70mm kit lens is looking like a heck of a buy.
  • davidaspart - Friday, September 12, 2008 - link

    "Same Pricey Battery- The same proprietary NP-FM500H battery used in the A700, A350, A300, and A200 is also used in the A900. Great consistency, but you can still only buy it from Sony and you will still pay $55 to $95 for a spare. Sony insists on pimping their battery manufacturing even if their stubborn insistence on a proprietary battery drives some users away in a market where they need to win new users."

    Oh come on!

    Thats like saying someone who buys a Ferrari worries that it takes premium fuel.

    The camera costs $3000!

  • Koing - Friday, September 12, 2008 - link

    Indeed. How much are OEM Canon cameras?

    If you drop $3000 on a camera and $500 on a flash $100 for a battery isn't a big deal...

    The MS is a Sony thing...

    Koing
  • Wesley Fink - Friday, September 12, 2008 - link

    The less than $500 A200 kit uses the same battery as the A900, which is great consistency. Frankly so did the A100, but you could buy generic A100 batteries if you chose for less than $8. When Sony introduced the A700 they added a groove to the center of the battery so A100 batteries would no longer fit and apparently patent4ed the revised design. In fact A100 chargers still work just fine with the new Sony A700/A900/A350/A300/A200 battery.

    Many would definitely stick with the manufacturer's battery, but my complaint is about choice. I can choose which battery with Canon, Nikon, Pentax and Olympus batteries as generic options are readily available. You can not choose another battery with any of the new Sony cameras. Sony is a huge battery maker and they have locked up choice. You are forced to buy the Sony overpriced battery as there are no other choices in the market.

    As an aside Sony STILL will not allow the use of AA batteries in their grips. Many like the versatility of using rechargeable AAs to power their grips instead and other companies include the AA insert or offer it as an option. There is also the issue of flexibility. If you get caught with a dead proprietary battery in the field it is reassuring to know you can continue shooting with AAs that are readily available anywhere - but that is not an option with Sony DSLR cameras.
  • KorruptioN - Friday, September 12, 2008 - link

    I've mentioned this before - the battery incorporates InfoLithium technology which relays exact info in terms of a percentage remaining, instead of a graphic battery meter with five different levels. This feature is fantastic and is worth the money (to me).

    Serious question now, does Nikon's battery in the D300/D700/D3 relay that same percentage info even if you get a generic battery? I know that you have to dive deep into a menu to get that information.
  • Wesley Fink - Friday, September 12, 2008 - link

    The D300/D700 use the same EN-EL3e battery as the D80, which does not provide a percentage. With optional accessories you can add the BL-4(a) high capcity battery to the MB-D10 battery grip and it does indeed report the percentage - at least when charging and on the D3. That battery though is 2500mAh and not the lower capacity 16500mAh of the Sony battery.

    Generics for the EN-EL3e used in the D700 and D300 generally perform the same and there are many with higher capacity and longer life. The EN-EL4(a) used in the D3 and D2x is tougher for finding generic replacements. Some I have seen do work but it is much more a question mark than the 3e and the generics generally don't report percent.

    The Sony NP-FM500H charges just fine to 100% in the old chargers for the A100, but the groove prevents them fitting in any of this generation Sony cameras. The Info-Lithium is useful to me but it is not worth the 700% to 1200% premium to me that Sony charges for the FM500H compared the generics. I appreciate that it is worth it to you, but I would prefer to be able to use some of the 2000mAh batteries I used with the A100.

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