NVIDIA's Unexpected Response

At 1:25AM EST we received an email from NVIDIA PR, announcing a product we had no idea was coming: the GeForce 9800 GTX+.

The 9800 GTX+ is a die-shrunk G92 based on TSMC's 55nm process, the same one used by AMD for the Radeon HD 4850.  The GTX+ runs at 738MHz/1836MHz (core/SP) up from the stock clock speeds of 675MHz/1690MHz (core/SP). The moderate increase in clock speed (8 - 9%) is one thing, the price point is another: $229.

To make matters worse for AMD, the vanilla GeForce 9800 GTX is going to be priced at $199. Had AMD not introduced the Radeon HD 4850, the 9800 GTX would never have to drop in price, and thus we enjoy the benefits of an AMD that is once again competitive in the marketplace. The price drops on the 9800 GTX will begin to take effect next week (conveniently enough) and the GTX+ will be widely available starting July 16th.

NVIDIA's timing is suspicious, it had a full reviewer's guide ready so clearly it anticipated AMD being very competitive with the Radeon HD 4850, but the email came at an odd time of night.

It's a sneaky move by NVIDIA, had that email never been sent, AMD would have had its day of glory - its own 8800 GT if you will, a $199 part that reset all expectations and raised the bar. Instead, NVIDIA preempted any such move by pre-announcing a 9800 GTX price drop as well as a new, higher end 9800 GTX+ SKU. That's what competition is folks.

8-channel LPCM over HDMI AMD: The Peoples' GPU Maker
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  • Makaveli - Friday, June 20, 2008 - link

    wow GlassHouse69,

    Do you even know what an NDA is you twit. Lets start breaking NDA's left right and center. Say goodbye to access to all this preleased hardware and the articles. I won't even mention that fact that you can get into legal trouble aswell.

  • strikeback03 - Friday, June 20, 2008 - link

    Well, the other option is to not be given any information until after the release of the hardware, as Canon did with DPReview a few times when concerned they were an early leak. Of course, they could always practice such high-level journalism as publishing rumors.
  • crackedwiseman - Thursday, June 19, 2008 - link

    Is it possible that the scaling issues at 2560 x 1600 have to do with the bandwidth of the crossfire links? I have a pair of Radeon HD 3870s, and the ATI Catalyst control center notes that the cards must be connected by 2 crossfire links in order for full crossfire support of 2560 x 1600 resolutions.
  • rudolphna - Thursday, June 19, 2008 - link

    Its so nice to see AMD finally competetive again. :) My next PC will feature a AMD Phenom 8450, a AMD 770 Motherboard, and a AMD Radeon 4850 :) (yes im an AMD Fanboy sue me lol) Now they just need to get the Phenom clock speeds up and they will be back to full competiveness. This is a good sign, keep it up AMD! =D
  • anindrew - Thursday, June 19, 2008 - link

    Very well written article. I liked how you poked fun at the fact that you couldn't give all the details about the card. At first, I felt that you were being a bit pro-Nvidia, but as I continued reading, it was very clear that you were being objective by letting the numbers (FPS) do the talking. You even compared their market strategies!

    The 4850 for $199 is an incredible price/performance ratio. As someone who is getting ready to build a new PC in the next few weeks, I was extremely interested to see this article. Considering how well the 4850 performs, I'm really interested to see how the estimated $299 4870 will perform. Hopefully, it will have a similar price/performance ratio.
  • Clauzii - Thursday, June 19, 2008 - link

    It was a long march towards this for AMD/ATI. The comming together. The whole Crossfire stuff with cables etc. The 'not so good as expected 2900XT' etc. Paperlaunches. Seems they are getting into shape. Let's see what COU's AMD comes up with, to pair these beasts.

    I especially loved the straight line at the 60FPS-limit in AC. Brilliant, considering every other card was at a falling slope :)) And the more than 100% scaling in COD4. Believe me, I'll be in shock even after sending this comment :O

    OK, two 4850 cards for what I would have paid for one card 6 months ago haven't I waited? Allright!!
  • Clauzii - Thursday, June 19, 2008 - link

    COU's???? What was I seeing :-/

    "CPUs", of course :)
  • Pottervilla - Thursday, June 19, 2008 - link

    Quote:

    Running GPU-Z we see that the Radeon HD 4850 shows up as having 800 stream processors, up from 320 in the Radeon HD 3800 series. Remember that the Radeon HD 3800 was built on TSMC's 55nm process and there simply isn't a smaller process available for AMD to use, so the 4800 most likely uses the same manufacturing process. With 2.5x the stream processor count, the RV770 isn't going to be a small chip, while we can't reveal transistor count quite yet you can make a reasonable guess.

    So much for not telling us--your GPU-Z screen shot says 55nm right on it. :)
  • gochichi - Thursday, June 19, 2008 - link

    Until new games come out, I see no reason to have more than one HD 4850 card. (The obvious exception being having a 30" ultra-high res LCD, which is kind of nutty when you could have a 32" 1080P HDTV for gaming, or one of the awesome 24" LCDs for a handful of bills.) I am really excited about AMD's continued improvements on the HDMI audio, I think HDMI is absolutely the best way to deliver audio in the future and AMD is making it really hard to select any other company if you're planning on connecting your computer to an HDTV. MY computer monitor supports HDMI, and then I can just connect headphones to it which is really nice because it prevents clutter. Why the heck would you get a pricey Sound Blaster when you can just use one simple solution for all of it (not that I believe in sound cards, I think they've been silly for 5+ years).

    The performance is really spot on, it really fits the consumer's needs. I still don't think that given the number of games out and the great performance of a 8800GT or even an HD 3870 there would be too much reason to upgrade. I'm a hypocrite though, because my mouth waters at the difference in COD4 at 1200P between my HD 3870 and HD 4850... though I simply don't use 4X AA (I disable AA). If I were buying today, I think I'd choose the HD 4850 at $200 over the 3870 at $130.00 but it's just because the 4850 is so likable (it's unpretentious, single slot, feature rich).

    Because there is "no need" for these products, AMD is right to price these things at $200.00 and not at $650.00. NVIDIA is really dropping the ball IMHO though their price drops on old tech will protect them for a bit, the total lack of 10.1 support, the lack of awesome HDMI audio (AMD now has the best available on the PC it sounds like) and a less complete video decoder than AMD all make NVIDIA simply uncompetitive at this point. Why do with less features for the same performance?

    The other thing is that when you're talking $150 vs $200, people are going to just go for a nice HD 4850. Now, $200 to $650??? Well... I just don't think that the games nor the CPUs are out yet that would merit this expense.

    Let's see... COD4 is still the best game on the PC and it runs fantastic on the HD 4850. Crysis is a benchmark (that still porks out every single configuration you throw at it IMHO). The 8800GT and now the HD 4850 are important as well because these cards give PCs room to outperform the PS3 and XBOX 360 even at 1200P (1920x1200) when compared to the consoles' 720P. There is absolutely no PS4 generation console on the horizon. These cards now ensure that PC gaming is affordable to everyone interested and put PC gaming in the most affordable place I've ever seen it in my life. Absolutely never could you have a near perfect video card (given the games in the market, and the highest resolution displays) for $200.00 (though the 8800GT was an exception during the week it launched).

    This is really an exciting release, I can't fathom picking up a console right now. CPU's are so nice and cheap, as is RAM, and now these cards, it's just great. NVIDIA: $700-800 is the target price FOR THE WHOLE gaming PC, not just the video card, get it right.
  • Forbin Rhodes - Thursday, June 19, 2008 - link

    I can't wait until ATI comes out with the 4870 X2. I think NVIDIA can throw their TRI SLI in the dustbin?

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