NVIDIA's Unexpected Response

At 1:25AM EST we received an email from NVIDIA PR, announcing a product we had no idea was coming: the GeForce 9800 GTX+.

The 9800 GTX+ is a die-shrunk G92 based on TSMC's 55nm process, the same one used by AMD for the Radeon HD 4850.  The GTX+ runs at 738MHz/1836MHz (core/SP) up from the stock clock speeds of 675MHz/1690MHz (core/SP). The moderate increase in clock speed (8 - 9%) is one thing, the price point is another: $229.

To make matters worse for AMD, the vanilla GeForce 9800 GTX is going to be priced at $199. Had AMD not introduced the Radeon HD 4850, the 9800 GTX would never have to drop in price, and thus we enjoy the benefits of an AMD that is once again competitive in the marketplace. The price drops on the 9800 GTX will begin to take effect next week (conveniently enough) and the GTX+ will be widely available starting July 16th.

NVIDIA's timing is suspicious, it had a full reviewer's guide ready so clearly it anticipated AMD being very competitive with the Radeon HD 4850, but the email came at an odd time of night.

It's a sneaky move by NVIDIA, had that email never been sent, AMD would have had its day of glory - its own 8800 GT if you will, a $199 part that reset all expectations and raised the bar. Instead, NVIDIA preempted any such move by pre-announcing a 9800 GTX price drop as well as a new, higher end 9800 GTX+ SKU. That's what competition is folks.

8-channel LPCM over HDMI AMD: The Peoples' GPU Maker
Comments Locked

114 Comments

View All Comments

  • formulav8 - Sunday, June 22, 2008 - link

    I know this is a late reply but I will do it anyways. :)


    I am just going by what your testbed specs says...


    ------------------------------

    Video Drivers

    Catalyst
    Catalyst 8.5
    ForceWare 177.34 (for GT200)
    ForceWare 175.16 (everything else)

    ------------------------------


    If you used Beta drivers you probably should have updated that in the specs and whether they are based on 3.5 or 3.6. It would still be nice to see some results with the new official 3.6 driver though. :)


    Jason
  • formulav8 - Sunday, June 22, 2008 - link

    I meant to say 8.5 and 8.6 not 3.5 and 3.6 :)



    Jason
  • goinginstyle - Friday, June 20, 2008 - link

    Is the beta based on 8.5 or 8.6?
  • jpeyton - Friday, June 20, 2008 - link

    Newegg had the Asus 4850 for $199 with a $30 MIR to bring the total to $169.

    People are reporting seeing the Visiontek 4850 on Best Buy shelves for $199, but this week's ad has all Visiontek video cards at 25% off, so that brings it down to $149.

    $149 for a 9800 GTX killer? AMD is turning the GPU price/performance market on its head overnight with this release.
  • jovdes018 - Friday, June 20, 2008 - link

    only if amd/ati could polish performance scaling with future drivers, 4870x2 in crossfire mode would really hit a hammer on every nvdian head.im so exited!!!
  • BikeDude - Friday, June 20, 2008 - link

    and how do these cards perform playing movies? Without resorting to the malware package aka "PowerDVD"?
  • msgclb - Friday, June 20, 2008 - link

    On your Crysis benchmarks why don’t you tell us if you’re using AA. You do for most of the other benchmarks. Does the lack of any AA = No AA? I was going to ask DX9/DX10, 32-bit/64-bit but you do list your operating system as Windows Vista Ultimate 64-bit SP1 so I’m guessing that you’re using 64-bit DX10.

    I get lousy Crysis results using Vista 64-bit DX10 with my dual 8800 GT SLI system but I get better scores than yours if I use DX9.

    I appreciate all the work you put in to keep us informed.
  • DerekWilson - Friday, June 20, 2008 - link

    we do 64-bit dx10 noAA for crysis.
  • bob4432 - Friday, June 20, 2008 - link

    hopefully this will drop the price of the 3850 :)
  • GlassHouse69 - Friday, June 20, 2008 - link

    When is a tech company going to stop sucking NDA manchicken?

    anadtech has lots of bruises on their knees.

    "stay tuned kids for the 4870 while we polish off this knob!"

Log in

Don't have an account? Sign up now