NVIDIA's Unexpected Response

At 1:25AM EST we received an email from NVIDIA PR, announcing a product we had no idea was coming: the GeForce 9800 GTX+.

The 9800 GTX+ is a die-shrunk G92 based on TSMC's 55nm process, the same one used by AMD for the Radeon HD 4850.  The GTX+ runs at 738MHz/1836MHz (core/SP) up from the stock clock speeds of 675MHz/1690MHz (core/SP). The moderate increase in clock speed (8 - 9%) is one thing, the price point is another: $229.

To make matters worse for AMD, the vanilla GeForce 9800 GTX is going to be priced at $199. Had AMD not introduced the Radeon HD 4850, the 9800 GTX would never have to drop in price, and thus we enjoy the benefits of an AMD that is once again competitive in the marketplace. The price drops on the 9800 GTX will begin to take effect next week (conveniently enough) and the GTX+ will be widely available starting July 16th.

NVIDIA's timing is suspicious, it had a full reviewer's guide ready so clearly it anticipated AMD being very competitive with the Radeon HD 4850, but the email came at an odd time of night.

It's a sneaky move by NVIDIA, had that email never been sent, AMD would have had its day of glory - its own 8800 GT if you will, a $199 part that reset all expectations and raised the bar. Instead, NVIDIA preempted any such move by pre-announcing a 9800 GTX price drop as well as a new, higher end 9800 GTX+ SKU. That's what competition is folks.

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  • docmilo - Thursday, June 19, 2008 - link

    I browsed on over to the Egg and did a search on 4850. A whole bunch of cards popped up at $199.99 and one even has a rebate! I wonder how long until it stops saying "Buy Now" and goes to "Autonotify".
  • chizow - Thursday, June 19, 2008 - link

    You guys did a nice job of covering both the pros and cons of the 4850 and CF, showing some of the pitfalls of relying on multi-GPU solutions for performance. You also made mention that similar performance gains were seen long ago with the 8800GT.

    That said the 4850 is certainly a good part from AMD and there's definitely some very interesting things they've done with this card. You hinted at a lot of them with the architectural changes but there's a few other sites that hinted at some of the changes. Its clear ATI has drastically improved their memory controllers and cache design along with their render back ends for AA performance.

    I think the real thing to keep an eye on though is how AMD managed to get near 100% scaling with CF. Extremetech hinted at improved memory controllers and a gpu communications "Hub" here http://www.extremetech.com/article2/0,2845,2320865...">http://www.extremetech.com/article2/0,2845,2320865... for improved performance between GPUs. I'm sure you guys will cover these improvements in detail in your complete review, but it looks like that hyper transport mechanism you alluded to.
  • MadBoris - Thursday, June 19, 2008 - link

    Nice to see AMD staying competitive, plus keeping prices down.
    I think the days of me spending $400+ on a video card are behind me, atleast for the foreseeable future. You have to provide alot more than 10% performance increases for an extra $250 NVIDIA.

    I'm rather surprised NVIDIA has not really capitalized on taking a huge performance lead and crown with all the AMD post merger dust settling.

    I'm pleasantly surprised that AMD is continuing to excel with HW. If only they would bring back an AIW card, I'd buy one, but my current 8800GTS is not so outmatched that it is worth upgrading to anything this generation.
    Good article Anand.
  • fungmak - Thursday, June 19, 2008 - link

    Looking at the CF perfomance of other sites who used cat 8.6, IIRC were a lot better than the current AT results.

    Just wondering if there is an intention to update using cat 8.6?
  • derek85 - Friday, June 20, 2008 - link

    I second this, I'm sure 8.6 came with some nice optimizations on 770s.
  • DerekWilson - Friday, June 20, 2008 - link

    we did not use catalyst 8.5 drivers.

    we used the very latest beta drivers ATI could get us.
  • Wirmish - Friday, June 20, 2008 - link

    And did you use the Radeon HD 4800 Series Hotfix (6/20/2008) ?

    http://support.ati.com/ics/support/default.asp?dep...">http://support.ati.com/ics/support/default.asp?dep...

    ;)
  • Nighteye2 - Thursday, June 19, 2008 - link

    The big question for the comparison between this card in CF and the GT200 will not be the classic framerates here - but the performance of games that use the GPU for part of the physics processing. The GT200 has lots of compute power to spare for physics, can 2 4850's in CF match that?
  • FITCamaro - Friday, June 20, 2008 - link

    With 800 shaders it wouldn't surprise me.
  • Wirmish - Friday, June 20, 2008 - link

    He talk about CF...

    So it's 1600 shaders !

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