A Few Thoughts On True Tone

Back when I received the 9.7" iPad Pro I published some of my thoughts regarding the True Tone display technology. And while I won't really be going over the topic in great detail again, I do have some additional thoughts on the technology after having using the new iPad Pro for quite some time.

Something I wanted to clarify from my original article is the purpose of my greyscale measurements. Some readers interpreted it as evidence that True Tone didn't work as intended. In actuality True Tone works exactly as intended by providing good relative accuracy. As you move to different environments the color temperature of the display shifts to match how your eye adjusts its perception of white depending on the temperature and brightness of the light around you. This obviously leads to inaccuracy relative to the sRGB standard, but that's missing the point of True Tone entirely. My tests were simply meant to demonstrate how much shifting occurs in different environments, along with a clarification on some misunderstandings I had heard regarding the relationship between True Tone and the DCI-P3 gamut, which are really unrelated technologies.

True Tone works very well, and in a way Apple has proven me wrong here because I was initially skeptical. I've seen this attempted before, particularly by Samsung, and the implementations have not been good at all. When I first got the 9.7" Pro I felt like the True Tone mode shifted too far toward the red. However, after using it for some time I began to realize that this was the product of me using other devices that all shift toward blue, which ruined my perception of the display. When using the iPad Pro on its own for reading or doing work, pulling out another device with a blue shifted display is absolutely jarring, as the iPad has adjusted to match how my eyes perceive things in different lighting, while all my other displays are forever blue. In a way, the biggest problem with True Tone is that it's not in everything, and I think this is something Apple should be bringing to all of their portable devices. 


Apple's Simulated True Tone Image

It's difficult to photograph True Tone, as depending on where your camera's white balance lands the iPad Pro will look too red, or the other display will look too blue. I really recommend checking out True Tone for yourself, although if you decide to do it in an Apple Store you probably won't see the benefits because Apple's other products are designed to look neutral under the same sort of fluorescent lighting as those stores. If you have a chance to try the 9.7" iPad Pro outdoors or somewhere with warmer lighting I think you'll see why this tech is one of the small things that nobody really asks for, but everyone appreciates once they have it.

Display Analysis: Uniformity Camera Performance
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  • ragingfighter - Wednesday, July 13, 2016 - link

    If $1000 for a tablet is something you could afford that's fine but keep in mind $1000 can get you a good laptop as well I don't not your choice and this is not a criticism to what you chose for your workflow so I don't want you to take it as such it's just a general opinion.
  • syxbit - Wednesday, June 1, 2016 - link

    Google should be ashamed of themselves with those internal NAND (sequential write) results. The iPad is 10x the performance of the Pixel C...
  • Wolfpup - Wednesday, June 1, 2016 - link

    I wonder if that's with encryption on or off? I sure hope that's with it on :-O

    I love that iOS just comes with it on now, and users don't need to know anything, manage it, etc., NOR worry about performance.

    I know my Android tablet was seriously dirt slow...well, dirt slow in general, and in storage performance specifically. (What blew me away was my equivalently speced Surface running close-to-full-Windows ran circles around it...which is like WHAAAAAT, the limited mobile OS is supposed to at least be faster LOL)
  • grayson_carr - Thursday, June 2, 2016 - link

    New Android devices all come with encryption on as well. And while Apple does hold a huge lead in NAND performance, I haven't noticed the storage performance of Android devices negatively impacting day to day use since the Nexus 6.
  • ragingfighter - Wednesday, July 13, 2016 - link

    I think it's the cost of having a filesystem a more Advanced interaction with it all and having the full on options of tweaking and placement and so on that also can bog down an operating system. A lot of how we perceive a ui or user interface or operating system is in which the speed and workflow comes across such as finding what you're trying to work on how fast it comes on screen how much time you save. With iOS, either not have a file system as you just have apps apps that do specific things. Depending on what type of workflow you have this can be easier or harder you do not have to look through a lot of submenus to find a file or something you're working on. Is your work something that you can transferred to the cloud and just so you have access to other devices after it's done or do you work on a tablet at home and have a come up on your computer at work?
    When you start getting into the sub areas of an operating system terminal command lines and all types of other advanced features and code and stuff that is one in a way I believe the operating system gets perceived as cluttered. Even something as simple as removing programs and just drag them to the garbage can for being deleted is something common sense and I was amazed that is not implemented across all operating systems. The complexity of having to go to your ad and remove programs list on windows to delete something still is amazing to me that people would have to do such a thing for such a basic function Especially during the year 2016. The thing that makes iOS really good is also the same thing that makes it really bad for some and that is its basic simplicity iOS is at its greatest for young children for people that have a writing type of workflow for consumption, but especially for the elderly that do not have as much technical know-how as others have in life I know I have relatives that if it wasn't for the iPad they would still be thinking of 56K not know how to check their emails and truly enjoy the web. They are not great typists not nearly there not know what the Home row is. In this regard voice dictation gives them another way to interact with their tablets which are computers and allows them to use them much better than without.
  • Hemlocke - Thursday, June 2, 2016 - link

    It shows in daily usage, too. My Pixel C went out the door to get my Pro 9.7, and after a few hours, I know I made the right choice. The Pixel was irritating, with hiccups and stutters when there is no reason for it. My Air 2 was a better tablet.
  • lucam - Wednesday, June 1, 2016 - link

    Hi Brandon,
    There is the new GFX Bench 3.1 available for IOS too; especially the new one 1440 resolution.
    It's worth trying it.
  • Oyeve - Wednesday, June 1, 2016 - link

    Would be nice if you actually FINISHED your S7 review to see those pic samples against this tablet. I own the 9.7 pro and the S7 and the S7 just blows the pro away. Hmmm, thats probably why you guys never finished the S7 review. It would crush your apple love.
  • Brandon Chester - Wednesday, June 1, 2016 - link

    I stated in the article that the sensor used in the 6s/SE/9.7" is not the best sensor in a smartphone. I would argue that the Galaxy S6 is superior, let alone 2016's Android devices. Your perception of bias is unfounded.
  • KPOM - Wednesday, June 1, 2016 - link

    Apple haters gonna hate. For whatever reason they can't accept a decent review of an Apple product, even one that points out its flaws.

    I like AT and am glad the new ownership doesn't seem to have affected its editorial independence. Kudos to Ryan and the whole team.

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