With the release of the first Ice Lake-U laptops, Intel has announced that there will be a badge/visual identifier for laptops that comply with Intel's Project Athena standard. The ‘Engineered for Mobile Performance’ label will be used for online listings, product pages, on in-store display systems, on packaging, and for demonstrations. Do note, however, that there won't be any ‘Engineered for Mobile Performance’ badges on actual notebooks. Apparently, neither Intel nor PC makers want to put badges on the chassis of premium computers (this itself typically being treated as a premium feature). Stylized like a medal, Intel’s ‘Engineered for Mobile Performance’ label indicates that a particular notebook meets Intel’s key experience indicators (KEI) for Athena laptops, which stipulate requirements for performance, features, and battery life...
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