Western Digital has been marketing their surveillance-focused storage solutions under the Purple branding since 2014. After the SanDisk acquisition, the company started selling WD Purple microSDXC cards as a complement to the SanDisk High Endurance cards, bringing in ruggedness and durability in terms of weather and humidity-resistance as well as extended operating temperature range (-25C to 85C). The Purple drives and cards come with firmware tweaks that make them a better fit for SMB / SME network video recorders (NVRs) and IP cameras. In conjunction with the release of the EAMR-enabled 16TB and 18TB WD Red Pro SMB NAS HDDs, Western Digital is also releasing a 18TB WD Purple Surveillance Hard Drive. WD markets the ATA streaming features and caching support in the Purple hard...
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