One of the interesting elements of this profession is dealing with how the processor companies have changed their attitudes towards marketing their products over the past couple of decades. After years of bland boxing and sub-standard coolers, there have been recent efforts to produce something eye-catching to users casually browsing shelves, especially in an effort to draw attention to the high-end products. While ultimately the packaging has little-to-no value after unboxing the product, beyond perhaps the background in a gaming stream, it does mark a change in attitudes, especially when product packaging can accelerate the hype around a product.
One of the recent product packaging efforts from Intel was the dodecahedral packaging for its halo desktop product, the Core i9-9900K. While AMD has focused special...
Today we take a look at an interesting approach to improving CPU performance through Intel's Hyper-Threading Technology. Is this the key that the Pentium 4 needs in order...
Anand Lal Shimpi on 1/14/2002
Today AMD debuts their Athlon XP 2000+ while Intel adds more cache to the Pentium 4 and makes it a lot more attractive. The CPU wars are really...
Anand Lal Shimpi on 1/7/2002
AMD is fighting hard to gain a presence in the high-end workstation and server markets. The 760MPX is another step in the long journey towards greater marketshare. ...
Anand Lal Shimpi on 12/18/2001
Get the word straight from the horse's mouth. VIA's own Richard Brown talks about AMD's Hammer, VIA's entry into the motherboard business, SiS on Rambus and much more.
Anand Lal Shimpi on 11/29/2001
The introduction of the Athlon XP 1900+ results in a drop in prices of the entire XP line. That and more in this week's Price Guide.
Anand Lal Shimpi on 11/17/2001
With the performance crown already in hand AMD went ahead with the release of a 1.6GHz version of their Athlon XP CPU. Dubbed the Model 1900+ this CPU...
Anand Lal Shimpi on 11/5/2001
Just last week AMD revealed some very important details of the architecture behind their next-generation CPUs. Find out what makes AMD's approach to microprocessor design different from Intel's...
Anand Lal Shimpi on 10/23/2001
Today AMD unveiled the desktop version of their Palomino core in the form of the Athlon XP. The performance of this processor is astounding, but the launch is...
Anand Lal Shimpi on 10/9/2001
We often focus on clock speed, architecture and cache but we rarely talk about one of the most important aspects of CPUs: packaging. If you've ever crushed a...
Anand Lal Shimpi on 10/8/2001
The second DDR Pentium 4 platform is here and this time from SiS. The 645 is high performing, supports DDR333 and most importantly, it's 100% legal in the...
Anand Lal Shimpi on 10/8/2001
The wait is over, the most highly anticipated chipset ever has arrived and we're here to tell you how it performs. Does it live up to the hype...
Anand Lal Shimpi on 9/24/2001
From the worst to the head of the class; if you're interested in learning about the fastest Athlon platform then stop staring and start reading.
Anand Lal Shimpi on 9/3/2001
Did the 2.0GHz Pentium 4 launch not excite you? Would a 3.5GHz Northwood? Read on to learn about the 3.5GHz Northwood we saw as well as the...
Anand Lal Shimpi on 8/28/2001
Able to quickly ramp in clock speed, Intel's Pentium 4 debuts today at 2GHz. How well does it perform and what's its future? Read on to find out.
Anand Lal Shimpi on 8/27/2001
It seems like it's been forever since the Duron's release, it's almost a household name now. Yet only recently has it hit the magical 1GHz marker. To...
Anand Lal Shimpi on 8/22/2001
Finally, an updated Socket-A chipset roundup. Read carefully as we benchmark the best Athlon platform available today.
Anand Lal Shimpi on 8/21/2001
Chances are that you have one of their chipsets in your system, now find out what their plans are for the future. We talked to VIA's Director of...
Anand Lal Shimpi on 8/16/2001
Finally there is alternative to the i850 platform for the Pentium 4. Amidst licensing battles with Intel, VIA has released the world's first Pentium 4 chipset with support...
Anand Lal Shimpi on 8/14/2001
Today's AMD Athlon processors are running hotter than ever, but not this one. Clocked at 1.866GHz, this Athlon processor runs at a cool -47C, sometimes it gets as...
Anand Lal Shimpi on 8/13/2001
Intel's first desktop 0.13-micron processor is here. The Tualatin core is able to bring the Pentium III up to 1.2GHz and even beyond that, but what are Intel's...
Anand Lal Shimpi on 7/30/2001