Without question, the display is one of the most important aspects of a smartphone. Unlike desktops and laptops, smartphones are primarily interacted with through their displays. Unfortunately, it’s hard to evaluate a display by eye as human vision is strongly dependent upon context. In order to control for this aspect, we turn to SpectraCal’s CalMAN 5 with a custom workflow in order to test smartphone displays. At any rate, let’s get into the data.

Display - Max Brightness

In the basics, the new Moto X is a bit on the low side. While AMOLED has traditionally struggled with luminance in situations such as the web browser and light-themed applications, Samsung’s Galaxy S5 and S5 LTE-A Broadband have shown that it’s possible to achieve levels of brightness approaching some of the brightest RGB-stripe LCDs. As the brightness of the Lumia 930 is about equal to the new Moto X, I suspect we're looking at the Galaxy S4/Note 3 generation of panels. This seems to be backed up by pictures of the subpixel layout seen below as the green subpixels seem to be noticeably larger when compared to the Galaxy S5's panel.

Contrast is still incredible, but I can still see the purple smearing effect that comes from unlit to lit pixels. I’m still unable to get a clear answer on why this is, but it’s likely that capacitance somewhere in the system is causing this issue in the form of RC delay. Whether this is a fixable issue is something I’m not aware of yet. The clear solution would be to set black to the lowest possible brightness a lit pixel can be, but this would make for worse contrast.

Display - White Point

Display - Grayscale Accuracy

In grayscale, the new Moto X isn’t the best. We see that the display is just a bit too red, and that most of the luminance is coming from red and green. This makes sense from a power and display lifetime perspective though, as blue tends to have the least efficient emitter material in an AMOLED display. However, this translates to poor grayscale performance. The green tint tends to show itself in certain shades of grayscale as well.

Display - Saturation Accuracy

In our saturation sweep, the new Moto X continues to be rather poor in its performance. While on Samsung phones it’s normal to see colors like this on the default display mode, there’s usually a mode that correctly constrains the display to sRGB which is the industry standard for displaying colors. There’s no such mode on the new Moto X, so the display significantly overshoots sRGB. This doesn’t bode well for the ColorChecker, which provides the most thorough look at color accuracy.

Display - GMB Accuracy

As predicted, the new Moto X does poorly in the ColorChecker. There’s really not much that the Moto X can accurately display in sRGB as just by pushing the gamut too far, even if there wasn’t saturation compression for some colors, the large gamut will cause distortion of all colors within the gamut triangle.

Unfortunately, it’s not clear where this lack of attention to color accuracy comes from. In discussions with Andrei it's clearly possible to calibrate the AMOLED panel from the GS4 quite accurately, and there's no real technical limitation for AMOLED to lack good calibration. However, judging by the relatively low peak brightness there are other issues as this could affect Motorola's performance in battery life tests. This seems to suggest that Motorola is unable to access the latest generation of AMOLED panels from Samsung Display.

This would be a rather startling thought, as it means that no matter what Motorola does to improve their implementation of Samsung’s AMOLED displays, they will always be behind the curve. If it becomes clear that Samsung’s AMOLED is the best display from a user-facing standpoint, every other OEM will face significant barriers in competition as they would be unable to access the latest generation AMOLED panels. The real solution here is for other display manufacturers such as LG, JDI, and AUO Optronics to catch up.

At any rate, the display of the new Moto X seems to be relatively poor compared to what we see in the Galaxy S5 LTE-A (and likely the Note 4), along with the iPhone 5s, Nexus 5, and One (M7). While it’s impossible to ignore the power advantage of AMOLED when implementing functions like Moto Display, the relatively low peak brightness and poor color accuracy are concerning.

Battery Life and Charge Time Camera: Stills and Video


View All Comments

  • AppleCrappleHater2 - Wednesday, September 17, 2014 - link

    A dream comes true, finally, the first time in my life being the first to post a comment on a newly published article on AT. Reply
  • tipoo - Wednesday, September 17, 2014 - link

    Get better dreams, lol. No one likes "first" comments. Reply
  • NeatOman - Wednesday, September 17, 2014 - link

    Leave the guy alone, no one likes a bully... Well, unless its funny... But! Only sometimes were I can't help it laugh :) Reply
  • soccerballtux - Thursday, September 18, 2014 - link

    I'm happy to hear he was so happy.

    on topic, as an avid user of MightyText (text from PC via wifi or cell data), my Nexus 5 battery woes are no more. Trimming txt usage off the screen on time has given me the battery life I required most days. I think this review neglected to mention the battery life savings available with this MotoConnect feature
  • CanvasExtractor - Wednesday, October 15, 2014 - link

    Sadly Google crippled KitKat's SMS APIs so badly that MightyText cannot mark messages sent (as far as I can tell) or even show MMSes in the stream of messages you send and receive.

    Hopefully Google will take note and fix this, instead of forcing us to rely on per-device features ("bloatware?") to fix their problem.
  • craighamilton - Saturday, December 6, 2014 - link

    Seems to be a nice phone, but when you look at consumer based rankings (such as http://www.topreport.org/phones/ for example) it is nowhere to be found within the top. Reply
  • n13L5 - Saturday, September 20, 2014 - link

    Too bad being from Greedle, it lacks a Micro SD card...
    I'd just buy it for the ultra cool bamboo otherwise!
  • marcokatz - Friday, September 26, 2014 - link

    Back to topic: The Moto X 2 is a fantastic phone, that's for sure, and the only other phone that can compete with it is the HTC One M8. /Marco from http://www.consumertop.com/best-phone-guide/ Reply
  • Mayuyu - Wednesday, September 17, 2014 - link

    BTW, is there going to be a iPhone review? Or has the Apple fans on staff left and there isn't anyone interested in doing iPhone coverage? Reply
  • Alexey291 - Wednesday, September 17, 2014 - link

    They don't have a review device yet. Or aren't allowed to release the review until a certain date.

    So they spam all these crappy "there's swiftkey in ios now", "swiftkey works ok in ios" and "we found a leaked benchmark but we think it might be true" articles (aka clickbait articles).

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