The Hardware

Google tells us to expect the first Chrome notebooks towards the middle of 2011, however it is releasing a reference platform to select press and users in its pilot program starting now.

The reference platform is manufactured by an unknown OEM (possibly Inventec) and features Intel’s Atom processor. The first Chrome systems will be notebooks although Google indicated that it has plans to expand both into smaller and larger devices. Assuming the Chrome notebook launch is successful, you can take that to mean we’ll see smaller Chrome notebooks, potentially even tablets, as well as Chrome nettops/desktops.

The reference platform is called Cr-48 and it is a 12” notebook running the Chrome OS. Google wanted a full sized keyboard and reasonable screen size, which is exactly what it delivers.

The Cr-48 appears to have a standard chiclet keyboard with a few differences. There are no function keys, there’s an integrated power button (ala the new MacBook Airs) and there’s no caps lock key. In its stead you get a search button similar to what you’ll find on Logitech’s Google TV keyboard. You also get a row of dedicated feature keys for things like increasing/decreasing brightness, volume, etc...

There’s no support for optical media although you do get a single USB port on the Cr-48. Currently there’s no support for USB peripherals beyond keyboards/mice, this includes USB storage. Google says it is currently working on USB storage support however there’s nothing there yet. Even printers can’t be connected directly, Google turns to its Cloud Print service to discover and print to nearby printers.

The Cr-48 only features VGA output as it is Pine Trail based and the platform doesn’t support DVI or HDMI output. Based on Google’s pictures there also appears to be an integrated SD card reader.

Battery size remains unknown at this point but the Cr-48 is expected to last up to 8 hours on battery and a week on standby.

Retail Chrome notebooks will be made by Acer and Samsung. I suspect the limited list of launch partners has to do, in part, with what I mentioned at the beginning of this article. Microsoft can’t be too happy with Windows partners shipping devices that clearly circumvent the Windows ecosystem and thus we don’t see anything from companies like ASUS, Dell and HP. Acer is particularly surprising but we’ll have to wait and see how this one pans out.

Google expects the first retail Chrome notebooks to be priced below $400, similar to Atom based netbooks running Windows 7.

A very attractive part of the Chrome platform is the OS is open source and Google isn’t charging for the OS either. Granted Microsoft’s fee for Windows 7 to netbook vendors isn’t that high, but in markets with razor thin margins, not having to pay for an OS can help OEMs actually make money selling hardware.

I do suspect we’ll have a bit of the netbook syndrome initially with Chrome notebooks. Since they’ll all be based off of Intel Pine Trail platforms, they’ll all have very similar performance characteristics. Also since this is a new and unproven platform, I wouldn’t expect too many SKUs from Acer and Samsung based around Chrome OS initially.

Apps Performance & ISA Independence
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  • tipoo - Wednesday, December 8, 2010 - link

    Yeah, its just a prototype to test the OS but I really wish manufacturers used this kind of design more often! No logos, no curves, no patters, no glossy black plastic, nothing but what matters.
  • tipoo - Wednesday, December 8, 2010 - link

    *patterns
  • yzkbug - Wednesday, December 8, 2010 - link

    Looks like a lot of us here share the same vision of how notebooks should be designed. Here is an idea. Let’s start an open-hardware project (analogous to an open-source project) defining what our notebook should be (high quality LCD, no 16:9 screen, no gloss, thin bezel, no-flex keyboard, etc.) May be one day, a notebook manufacturer will hear us and turn it into a real product. Anand, do you want to drive this? ;)
  • Dug - Thursday, December 9, 2010 - link

    Hear hear!
    It seems so obvious, but good ol stupid marketing and project managers can't get it through their thick heads to listen to customers.
  • vol7ron - Tuesday, December 14, 2010 - link

    Perhaps your wants aren't what the majority of people want; and since price is based off supply, demand, and cost, perhaps they really don't want to lose.

    When you start specializing, you lose an economy to scale. There are higher manufacturing costs, which means it'd cost more for the rest of the people, which equals less sales, which equals less profits. This is one of the reasons why the Dell manufacturing process was so successful; they used only a couple of base models so that prices would not be as high.

    But I agree, having some variance in design would be nice. I would not call it "open-hardware", I'd call it "open-design", which could encompass hardware as well as software.
  • Computer Bottleneck - Thursday, December 9, 2010 - link

    I like that idea, but what platform/OS would that go best with?
  • mrBug - Sunday, December 12, 2010 - link

    AROS !!!!!!!!!!!!!!
  • gr00 - Friday, January 14, 2011 - link

    I wouldn't call it open hardware because open-source hardware already exists, more like "sensible notebook design initiative". Definitely agree on "no 16:9 screen, no gloss", many of those are just standards that I hope will come to pass.
  • GullLars - Thursday, December 9, 2010 - link

    I liked the design, with exception of connectivity options (seriously 1 USB, and no external storage?), but the name is not thought through.
    The reference platform is called Cr-48, which is a very unstable radioactive isotope (λ < 24 hours) of the element Chrome (nr 24 in the periodic table)... Cr-52 is the most abuntant stable isotope, and would make a better name for a computer...
  • tipoo - Thursday, December 9, 2010 - link

    Nah. This is a public beta of sorts, its going to be buggy. Naming it after the stable molecule of Chrome would ruin its name, naming it after an unstable isotope with a short half-life makes sense for this :)

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