The ATI R7XX

Most of today's announcements were CPU/platform related, however AMD did drop a few nuggets about its 2008 GPU line: the R7xx series.

The R7xx GPU will be built on a 55nm process and it appears that, at least on the high-end, there won't be any UVD support. AMD's roadmaps clearly outline UVD as a part of the mainstream R7xx feature set, but the high end platforms are completely missing the checkbox. We'll find out next year for sure if the lack of UVD and Purevideo HD on high end parts will continue.

We can't say much more about R7xx, other than AMD is quite confident in its abilities despite the lackluster reception of the R600. AMD has its reasons...



AMD's Bob Drebin (CTO of the Graphics Products Group), reaffirmed the company's commitment to developing faster discrete GPUs, even in a post-Fusion era. Drebin stated that memory bandwidth and processing needs would keep discrete GPUs a part of the market; Fusion CPUs will simply bring more opportunities to the low cost and mainstream markets, while discrete GPUs will continue to flourish in the rest of the market.

What will continue to be the driving factors in discrete GPU development going forward? According to Drebin, memory bandwidth will still need to go up and at the same time, there's no shortage of a need for wider/faster GPUs.

The Demo: Phenom at 3.0GHz, Today Final Words
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  • Lord Evermore - Sunday, July 29, 2007 - link

    What the heck are RDDR and UDDR? My only guess is the U might stand for the UMA design, but I don't know if that would be preferred for the server or workstation. Reply
  • Anand Lal Shimpi - Tuesday, July 31, 2007 - link

    RDDR = Registered DDR
    UDDR = Unbuffered DDR

    Take care,
    Anand
    Reply
  • Martimus - Thursday, August 2, 2007 - link

    Ok, what is OoO? I couldn't find it with a search on Google. Reply
  • Spartan Niner - Saturday, August 4, 2007 - link

    OoO is "out-of-order" referring to OoOE, "out-of-order-execution"

    http://en.wikipedia.org/wiki/Out_of_order_executio...">http://en.wikipedia.org/wiki/Out_of_order_executio...
    Reply
  • Martimus - Monday, August 6, 2007 - link

    Thanks. Reply
  • xpose - Saturday, July 28, 2007 - link

    This is the best future roadmap article I have ever read. I am actually excited. No really. Reply
  • najames - Friday, July 27, 2007 - link

    I am an AMD fanboy, of 7 computers I have at home, only the 5 year old laptop has an Intel chip now. Dual cores are actually likely all I REALLY need. That said, I am sick of a bunch of hype and no new products. It's all blow and no show. I don't care about years down the road because it could all change between now and then.

    AMD/ATI could be a good thing too if they make good, polished drivers, 100% working for what was promised. How about throwing people a bone to make them switch, maybe even make some kick butt Linux drivers too.

    We were all on an AMD bus and nobody has been driving since the X2 chip. They taunted Intel and handed out huge bonuses, but forgot about any new development. I have to credit Intel, they kicked butt with Core 2, and seem to be doing more butt kicking going forward.

    I watched Hector on CNBC last night and he didn't look like he had a clue what was going on. Granted they weren't asking him details of any processors, but he was dodging basic business questions. Why do I have several hundred shares of AMD?
    Reply
  • Regs - Monday, July 30, 2007 - link

    quote:

    Why do I have several hundred shares of AMD?


    Because those relatively cheap shares, compared to Intel's, might be worth hundreds of times more one day from that stuff you call blow. Blow = prospects in business terms.

    I would say the same thing as you did though at first. It's obvious AMD and ATi's pipeline dried up and unfortunately both consecutively. You can argue that the 2900XT is a good card, performs well, etc..etc.. but that doesn't explain why AMD offers crapware for main stream (where the real money is). As for AMD's CPU line up...well..you can only sell old for so long in the technology sector without taking a hit.
    Reply
  • kilkennycat - Friday, July 27, 2007 - link

    .... dump ATi. The marriage made in hell. New products unable to meet schedule and with inferior performance, thus no way of rapidly recovering development costs by pricing for performance.

    Dave Orton sure did a neat sell-job on AMD, walking away with $$millions when AMD paid a 20% premium for a chronically non-performing company barely managing to eke out some tiny profits during the last couple of years. No wonder Mr. Orton was finally shown the door.
    Reply
  • kleinwl - Friday, July 27, 2007 - link

    What is the problem with AMD, did they not receive enough feedback that UVD is a "must have" on high end units. I don't want to have choose between good gaming performance and movie performance... I am paying a ridiculous premium already for hardware... the least they could do is make sure it has all the bells and whistles. Reply

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