Earlier this week Corsair took over Origin PC for an undisclosed sum, entering the league of boutique computer makers and significantly transforming itself as a company. As it usually happens in such cases, the acquisition brought a lot of questions about the future of both brands and today we have answers courtesy of Corsair’s reps.

The acquisition of Origin PC substantially amplifies Corsair’s system business beyond its Vengeance and Corsair One systems, both in terms of new models as well as in terms of dollar sales. Being a private company, Corsair does not disclose its PC revenue, but the company confirmed in the past that its system business was a success in general. In a bid to increase sales of Origin PCs, Corsair intends to explore ways to sell Origin PC-branded products through its retail and online partners in North America. Unfortunately for those in Asia and Europe, there are currently no plans to sell or market Origin PC products outside of North America. Obviously, one can still buy them in the USA and have them delivered elsewhere, but this is going to be more expensive.

The boutique PC business is different from making standard PCs (although Corsair’s machines are not exactly standard) in many ways, so Origin PC will remain a separate brand within Corsair. An important thing here is that the Origin PC management team (headed by Kevin Wasielewski, CEO) will be remain in their roles, reporting to the Corsair C-level executive team.

When it comes to product lineups, Origin PC’s product family will remain. However the internal components will start to shift to include more Corsair’s components, including memory, coolers, PSUs, and so on. Already today, many of Origin PC's builds come with peripherals from Corair and in the near future these machines will start using Corsair’s Hydro X-series custom liquid cooling hardware and will integrate Corsair’s iCue software for lighting synchronization and performance monitoring.

The combined system business of Corsair and Origin PC will require a higher volume of components, which would justify development of more hardware in-house. However, Corsair at this point has no plans to design its own graphics cards or motherboards, with Corsair's representative saying the following:

“While Origin PC certainly needs large quantities of graphics cards and motherboards, we have no plans to expand into those product categories at this time and both Corsair and Origin are well served by our current motherboard and GPU partners.”

Overall, Corsair certainly has a strategy for itself and Origin PC going forward. But there certainly seems to a bit of playing things by ear for Corsair, as they are going to need to continually tweak their approach to stay in tune with market demands.

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Sources: Corsair

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  • Kevin G - Friday, July 26, 2019 - link

    Unsurprising for the short term but I would fathom into the medium and long term that Corsair + Origin start to venture into the proprietary realm a bit. Example would be small form factor systems using a custom motherboard. Reply
  • Lakados - Friday, July 26, 2019 - link

    But if they made their own MB’s and GC’s they could build in compatible LED systems out the gate. Reply
  • Targon - Friday, July 26, 2019 - link

    There is always room to experiment, but looking at the overall market, you see areas that are underserved by the big OEMs, and that is where companies like Origin can do well. I can also see where Corsair would be able to learn from Origin when it comes to what products do well from an enthusiast point of view. If a product works well, but is a nuisance to install, that is the sort of thing that Origin can feed back into Corsair for future component improvements. Cases as well, since installing the components into a case(especially things like radiators for liquid cooling) is something that new designs might take into account if the designers actually thought about it. Reply
  • PeachNCream - Friday, July 26, 2019 - link

    Despite the announcement, I would hazard a guess that the C-Level at Origin will see the axe fall in the name of streamlining and budget reductions sometime in the next 24-48 months. Buying a company and then keeping its entire management stack is inefficient and you only do it for as long as it takes to handle knowledge transfer and to keep the line workers feeling secure during the transition. Reply
  • Murloc - Saturday, July 27, 2019 - link

    well it's not like their announcement was in opposition to what you're saying, so I wouldn't even say "despite". Reply
  • yetanotherhuman - Monday, July 29, 2019 - link

    I reckon they will. There's a huge market for almost anything Corsair. Reply

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