AMD Ryzen Price Drops, New Wraith Prism

One of the elements we reported on almost immediately was AMD’s decision to drop the suggested retail pricing of its current Ryzen desktop processors. Since the launch last year, Ryzen processors have varied quite dramatically from then to now: the processors started off at the launch pricing, but through the summer and into the winter, many retailers were offering discounts, without any catches. Throughout this time, AMD maintained that their launch-day pricing structure was still in place, and it was up to distributors and retailers to dictate the exact pricing, and as far as AMD was concerned, the price at which these processors were sold to distributors had not changed. This did not stop some of the media from speculating wildly in spite of AMD’s official line.

So fast forward to CES 2018, and the first official price list change for Ryzen really does shake up the landscape. For the top mainstream processors, there are deep discounts to be had, with up to $150 coming off the price of the Ryzen 7 1800X. The full list is as follows:

AMD Ryzen New Pricing
Processor Socket Type Cores/Threads Old SEP New SEP
Ryzen TR 1950X TR4 HEDT 16 / 32 $999 No Change
Ryzen TR 1920X TR4 HEDT 12 / 24 $799 No Change
Ryzen TR 1900X TR4 HEDT 8 / 16 $549 $449
Ryzen 7 1800X AM4 CPU 8 / 16 $499 $349
Ryzen 7 1700X AM4 CPU 8 / 16 $399 $309
Ryzen 7 1700 AM4 CPU 8 / 16 $329 $299
Ryzen 5 1600X AM4 CPU 6 / 12 $249 $219
Ryzen 5 1600 AM4 CPU 6 / 12 $219 $189
Ryzen 5 1500X AM4 CPU 4 / 8 $189 $174
Ryzen 5 1400 AM4 CPU 4 / 8 $169 No Change
Ryzen 5 2400G AM4 APU 4 / 8 N/A $169
Ryzen 3 1300X AM4 CPU 4 / 4 $129 No Change
Ryzen 3 1200 AM4 CPU 4 / 4 $109 No Change
Ryzen 3 2200G AM4 APU 4 / 4 N/A $99

If we line up a direct AMD vs. Intel with this new pricing, it is clear that there are a couple of battle grounds. The Ryzen 7 1800X, now at $349, squares up with the Core i7-7700K at $350, the previous generation high-end overclockable processor. The Ryzen 7 1700, our suggested mainstream AMD processor in 2017 is now $299, undercutting the Core i7-8700 while still having more cores. The Ryzen 5 1600 at $190 is now aligned with the Core i5-8400 at $187, and for this price the Ryzen 5 1600 offers simultaneous multi-threading whereas the Intel processor does not.

Down at the low end are the new processors with Vega graphics, the Ryzen 5 2400G at $169 and the Ryzen 3 2200U at $99, which are priced against the Core i5-8400 at $187 and Core i3-8100 at $117 respectively.

To put this into perspective, Intel used to publish its price list weekly, but after accidentally leaking the details of processors before launch, have migrated it to monthly (though they seem to have missed January?). Nonetheless, Intel rarely changes the suggested retail pricing of its mainstream processors.

What is not mentioned in this table is which processors come with which coolers. AMD’s best-selling products come with variants of the Wraith cooler provided in box, which would be considered a separate cost on the Intel lineup.

Wraith PRISM Launched, Wraith Max Reduced

As part of the price drop announcement, AMD is introducing a new variant of their Wraith cooler family to system integrators. The Wraith PRISM will sit above the Wraith Max and Wraith Spire in the family, going above the Max with a rainbow LED ring instead of just a red one, and illuminated fan blades. AMD is citing enhanced motherboard compatibility for the LEDs, and it still uses the same mounting mechanism since AM2. There will be an overclockable fan profile, or a silent operation mode capable of 39 decibels.

The only ‘downside’ to the cooler is that it will not be on general sale, or be bundled with any processors. In order to get one, it will be up to system integrators to use it and for users to buy a pre-built system. As a result, the cost will be up to the system integrator.

Edit Feb 2nd: Apologies on my part, this paragraph is wrong. I had erroneously remembered what AMD had told us. It has since been clarified: AMD will be communicating its Wraith PRISM strategy later through Q1.

The other element on cooler updates is a price drop for the Wraith Max. This is the one Wraith cooler that AMD does actually sell at retail, representing a 125W near-silent cooler with a shroud and a red LED ring around the fan. When AMD launched the cooler for $60 last year, a few of us baulked at the price: it’s a nice cooler to have, but it is not a $60 value. AMD is now going to have a suggested retail price of $45, which is more nearer the mark, but the cooler market is a competitive place for this sort of thing.

Ryzen APU Overclocking: A Focus on Memory Support Zen Cores and Vega: Ryzen PRO Mobile
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  • Ian Cutress - Sunday, January 7, 2018 - link

    Hey everyone, thanks for coming to read about AMD's roadmaps. I want to go into a lot more detail on what came out of AMD's Tech Day, particularly about APUs, 12nm, 7nm, Vega, new APU pricing, the X470 chipset and so on, but a pretty bad strain of CES flu is doing the rounds and this year I'm an unlucky recipient. It's not completely debilitating, but bad enough for me to lose concentration that I might have to cancel a few meetings at the show tomorrow as a result if I can't string a coherent thought together.

    Rather than post a garbled mess, I want to get around to detailing the news for you all properly, as there's a lot of nuances to go into. We also had an interview with Dr. Lisa Su about AMD in 2018. Stay tuned for updates over the next couple of weeks, as I stay hydrated and call room service for chicken soup!
  • Eris_Floralia - Monday, January 8, 2018 - link

    Ian, isn't Ryzen 3 2200U utilizing a new dual core die?

    They did have a dual core die with 3 CUs on their former roadmap.
  • Ian Cutress - Monday, January 8, 2018 - link

    AMD has one die design covering the whole of Ryzen Desktop + Threadripper + EPYC, and one die design covering Ryzen Mobile + Ryzen APUs. They're not going to spend a third amount of money on masks for a single low-end dual-core die with a few CUs unless it was going to expand into a new segment of products. Given that AMD has been quite open about its 2018 roadmap today, I doubt that would happen.
  • Eris_Floralia - Monday, January 8, 2018 - link

    Thanks Ian.
    I'm also quite surprised they didn't announce the new die on CES if it will be coming. So it's just harvested dies....
  • mczak - Monday, January 8, 2018 - link

    Well there is a 2 core / 3 CUs design on the roadmap - Banded Kestrel. This is however intended for embedded. Although it is rather similar to the Bristol Ridge / Stoney Ridge split, and the latter also showed up in non-embedded markets.
    However, just like Stoney Ridge, Banded Kestrel will be limited to single-channel memory. I always assumed it's going to show up in cheap notebooks/PCs, basically as a Pentium Silver competitor, but of course I could be wrong (in any case, it's not ready yet).
  • StevoLincolnite - Monday, January 8, 2018 - link

    Error on the second page in the table...
    "Vega 3
    3 CPUs
    192 SPs"

    Should be:
    "Vega 3
    3 CUs
    192 SPs"
  • Krysto - Monday, January 8, 2018 - link

    Next time, supplement 10,000 IU Vitamin D3 a day, months before CES. You can thank me later.
  • Dave Null - Monday, January 8, 2018 - link

    This is actually very good advice.

    Most of us who sit in front of computers all day aren't getting enough vitamin D. Vitamin D plays a major regulatory role in our immune systems. Since realizing I was deficient in vitamin D a few years ago (your doctor can easily test for this), I've been supplementing it, and getting sick far less often as a result.
  • Rοb - Wednesday, January 24, 2018 - link

    But I smoke heavily, drink coffee almost continuously, eat poorly and avoid the Sun, and don't take vitamin supplements.

    I haven't been sick in decades ...

    Not that I would advise anyone to smoke nor offer medical advice but there's flu shots (which I also don't have) that will reduce your vulnerability rather than copy my lifestyle.
  • MFinn3333 - Thursday, February 1, 2018 - link

    The problem with that attitude is that you are chipping away at your body's natural defenses against all kinds of diseases, such as COPD, over time.

    You are born with a lot of over-provision inside each of your organs. Those activities are eating away faster than normal. What happens when you run out of extra "space"? Same as on an SSD Degraded performance or size.

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