Final Thoughts

What I wanted to showcase with this article was not only the particular advances of the Kirin 970, but also to use it as an opportunity to refresh everyone on the competitive landscape of the high-end Android SoC market. As the modern, post-iPhone smartphone ecosystem enters its 10-year anniversary, we’re seeing the increasing consolidation and vertical integration of the silicon that power today’s devices.

I wouldn’t necessarily say that Apple is the SoC trend setter that other companies are trying to copy, as much as other vendors are coming to the same conclusion Apple has: to be able to evolve and compete in a mature ecosystem you need to be able to control the silicon roadmap yourself. Otherwise you fall into the risk of not being able to differentiate from other vendors using similar component stacks, or risk not being competitive against those vendors who do have vertical integration. Apple was early to recognize this, and to date Huawei has been the only other OEM able actually realize this goal towards quasi-silicon independence.

I say quasi-independence because while the companies are designing their own SoCs, they are still relying on designs from the big IP licensing firms for key components such as the CPUs or GPUs. The Kirin 970 for example doesn’t really manage to differentiate itself from the Snapdragon 835 in regards to CPU performance or efficiency, as both ARM Cortex-A73 powered parts end up end up within margins of error of each other.

Snapdragon 820’s Kryo CPU core was a hard sell against a faster, more efficient, and smaller Cortex-A72. Samsung’s custom CPU efforts fared slightly better than Qualcomm’s, however the Exynos M1 and M2 haven’t yet managed to present a proper differentiating advantage against ARM’s CPUs. Samsung LSI’s performance claims for the Exynos 9810 are definitely eye-brow raising and might finally mark the point where years of investment and development on a custom CPU truly pay off, but Samsung’s mobile division has yet to demonstrate true and committed vertical integration. Considering all of this, HiSilicon’s decision to stick with ARM CPUs makes sense.

While Qualcomm has backpedalled on using its custom CPU designs in mobile, the company does demonstrate the potential and advantages of controlling your own IP designs when it comes to the GPU. To draw parallels, on the desktop GPU side of things we already see the competitive and market consequences of one vendor having a ~33% efficiency advantage (Nvidia GeForce GTX 1080 vs AMD Radeon Vega 64). Just imagine that disparity increasing to over 75-90%, and that’s currently the state that we have in the mobile landscape (Snapdragon 835 vs Kirin 970). In both cases silicon vendors can compensate for efficiency and performance by going with a larger GPU, something that is largely invisible to the experience of the end-user but definitely an unsustainable solution as it eats into the gross margin of the silicon vendor. With PPA disparities on the high end nearing factors of 4x it definitely gives moment to pause and wonder where we’ll be heading in the next couple of years.

Beyond CPU, GPU and modem IP, SoCs have a lot more component blocks that are generally less talked about. Media blocks such as encoder/decoders eventually end up summarized as feature-checkboxes going up to X*Y resolution at Z frames per second. Even more esoteric are the camera pipelines such as the ISPs of modern SoCs. Here the lack of knowledge of how they work of what the capabilities are both part due to the silicon vendor’s secrecy but also due to the fact that currently truly differentiating camera experiences are defined by software algorithm implementations. The Kirin 970’s new use a Cadence Tensilica Vision P6 DSP definitely uplifts the camera capabilities of the devices powered by the new SoC, but that’s something that we’ll cover in a future device-centric review.

The NPU is a new class of IP whose uses are still in its infancy. Did the Kirin 970 need to have it included to be competitive? No. Does its addition make it more competitive? Yes. Well, maybe. With the software ecosystem lagging behind it’s still early to say how crucial neural network acceleration IPs in smartphones will become, and we have sort of a chicken-or-egg sort of situation where certain use-cases might simply not be feasible without the hardware. The marketing advantages for Huawei have been loud and clear, and it looks industry wide adoption is inevitable and on its way. I don’t foresee myself recommending or not recommending a device based on its existing, or lack of “AI” capabilities for some time to come, and similarly consumers should apply a wait & see approach to the whole topic.

While going on a lot of tangents and comparisons against competitors, the article’s main topic was the Kirin 970. HiSilicon’s new chipset proves itself as an excellent smartphone SoC that's well-able to compete with Qualcomm’s and Samsung’s best SoCs. There’s still a looming release schedule disadvantage as Huawei doesn’t follow the usual spring Android device refresh cycle, and we expect newer SoCs to naturally leapfrog the Kirin 970. This might change in the future as both semiconductor manufacturing and IP roadmaps might become out of sync with the spring device product launches.

I come back to the fact that Huawei is only one of two OEM vendors – and the only Android vendor – whom is leveraging vertical integratation between their SoC designs and the final phones. The company has come a long way over the past few years and we’ve seen solid, generational improvements in both silicon as well as the complete phones. What is most important is that the company is able to put both reasonable goals and execute on its targets. Talking to HiSilicon I also see the important trait of self-awareness of short-comings and the need to improve in key areas. Intel’s Andy Grove motto of “only the paranoid survive” seems apt to apply to Huawei as I think the company is heading towards the right directions in the mobile business and a key reason for their success. 

NPU Performance & Huawei's Use-cases
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  • zorxd - Monday, January 22, 2018 - link

    Samsung isn't vertically integrated? They also have their own SoC and even fabs (which Huawei and Apple don't)
  • Myrandex - Monday, January 22, 2018 - link

    Agreed, but they don't even always use their own components like Huawei and Apple do, I think I've yet to own a Samsung Smartphone that uses a Samsung SoC. I think they will eventually get there though although I can't say I have any idea why they aren't doing it today.
  • jospoortvliet - Saturday, January 27, 2018 - link

    Samsung always uses their own SOCs unless they are legally forced not to, like in the US...
  • levizx - Saturday, January 27, 2018 - link

    They are DEFINITELY NOT legally forced to use Qualcomm chips in China, especially for the worlds biggest carrier China Mobile. As for the US, if Huawei is not forced to use Qualcomm, I can't imagine why Samsung would unless they signed a deal with Qualcomm - then again that's just by choice.
  • Andrei Frumusanu - Monday, January 22, 2018 - link

    Samsung's mobile division (which makes the phones) still makes key use of Snapdragon SoCs for certain markets. Whatever the reason for this and we can argue a lot about it, fact is that the end product more often than not ends up being as the lowest common denominator in terms of features and performance between the two SoC's capabilities. In that sense, Samsung is not vertically integrated and does not control the full stack in the same way Apple and Huawei do.
  • Someguyperson - Monday, January 22, 2018 - link

    No, Samsung simply isn't so vain as to use it's own solutions when they are inferior. Samsung skipped the Snapdragon 810 because their chip was much better. Samsung used the 835 instead of their chip last year because the 835 performed nearly exactly the same as the Samsung chip, but was smaller, so they could get more chips out of an early 10 nm process. Huawei chooses their chips so they don't look stupid by making an inferior chip that costs more compared to the competition.
  • Samus - Monday, January 22, 2018 - link

    Someguyperson, that isn't the case at all. Samsung simply doesn't use Exynos in various markets for legal reasons. Qualcomm, for example, wouldn't license Exynos for mobile phones as early as the Galaxy S III, which is why a (surprise) Qualcomm SoC was used instead. Samsung licenses Qualcomm's modem IP, much like virtually every SoC designer, for use in their Exynos. The only other option has historically been Intel, who until recently, made inferior LTE modems.

    I think it's pretty obvious to anybody that if Samsung could, they would, sell their SoC's in all their devices. They might even sell them to competitors, but again, Qualcomm won't let them do that.
  • lilmoe - Monday, January 22, 2018 - link

    Since their Shannon modem integration in the Exynos platform, I struggled to understand why...

    My best guess would be a bulk deal they made with Qualcomm in order for them to build Snapdragons on both their 14nm and 10nm. Samsung offered a fab deal, Qualcomm agreed to build using Samsung fabs and provide a generous discount in Snapdragon resale for Galaxies, but in the condition to buy a big minimum amount of SoCs. That minimum quantity was more than what was needed for the US market. Samsung did the math, and figured that it was more profitable to keep their fabs ramped up, and save money on LTE volume licensing. So Samsung made a bigger order and included Chinese variants in the bulk.

    I believe this is all a bean counter decision, not technical or legal.
  • KarlKastor - Thursday, January 25, 2018 - link

    That's easy to answer. Samus is right, it's a legal problem. The reason is named CDMA2000.
    Qualcomm owns all IP concerning CDMA2000.
    Look at the regions where a Galaxy S is shipped with a Snapdragon and look a the Countries using CDMA2000. That's North America, Chna and Japan.
    Samsung has two choices: Using a Snapdragon SoC with integrated QC Modem or plant a dedicated QC Modem alongside their own SoC.
    The latter is a bad choice concerning space and i think it's more expensive to buy an extra chip instead of just using a Snapdragon.

    I bet all this will end when Verizon quits CDMA2000 in late 2019 and Samsung will use their Exynos SoCs only. CDMA200 is useless since LTE and is just maintained for compatibility reasons.
    In all regions not using this crappy network, Samsung uses Exynos SoCs in every phone from low cost to high end.
    So of course Samsung IS vertically integrated. Telling something else is pretty ridicoulous.
    They have theor own fabs, produce and develope their own SoC, modem, DRAM and NAND Flash and have their own CPU and modem IP. They only lack their own GPU IP.
    So who is more vertically integrated?
  • KarlKastor - Thursday, January 25, 2018 - link

    I forgot their own displays and cameras. Especially the first is very important. The fact, that they make their own displays enabled more options in design.
    Think of their Edge-Displays, you may like them or not, but with them the whole design differed much from their competitors.

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