Meet The ASUS STRIX R9 Fury

Our second card of the day is ASUS’s STRIX R9 Fury, which arrived just in time for the article cutoff. Unlike Sapphire, Asus is releasing just a single card, the STRIX-R9FURY-DC3-4G-GAMING.

Radeon R9 Fury Launch Cards
  ASUS STRIX R9 Fury Sapphire Tri-X R9 Fury Sapphire Tri-X R9 Fury OC
Boost Clock 1000MHz /
1020MHz (OC)
1000MHz 1040MHz
Memory Clock 1Gbps HBM 1Gbps HBM 1Gbps HBM
Maximum ASIC Power 216W 300W 300W
Length 12" 12" 12"
Width Double Slot Double Slot Double Slot
Cooler Type Open Air Open Air Open Air
Launch Date 07/14/15 07/14/15 07/14/15
Price $579 $549 $569

With only a single card, ASUS has decided to split the difference between reference and OC cards and offer one card with both features. Out of the box the STRIX is a reference clocked card, with a GPU clockspeed of 1000MHz and memory rate of 1Gbps. However Asus also officially supports an OC mode, which when accessed through their GPU Tweak II software bumps up the clockspeed 20MHz to 1020MHz. With OC mode offering sub-2% performance gains there’s not much to say about performance; the gesture is appreciated, but with such a small overclock the performance gains are pretty trivial in the long run. Otherwise at stock the card should see performance similar to Sapphire’s reference clocked R9 Fury card.

Diving right into matters, for their R9 Fury card ASUS has opted to go with a fully custom design, pairing up a custom PCB with one of the company’s well-known DirectCU III coolers. The PCB itself is quite large, measuring 10.6” long and extending a further .6” above the top of the I/O bracket. Unfortunately we’re not able to get a clear shot of the PCB since we need to maintain the card in working order, but judging from the design ASUS has clearly overbuilt it for greater purposes. There are voltage monitoring points at the front of the card and unpopulated positions that look to be for switches. Consequently I wouldn’t be all that surprised if we saw this PCB used in a higher end card in the future.

Moving on, since this is a custom PCB ASUS has outfitted the card with their own power delivery system. ASUS is using a 12 phase design here, backed by the company’s Super Alloy Power II discrete components. With their components and their “auto-extreme” build process ASUS is looking to make the argument that the STRIX is a higher quality card, and while we’re not discounting those claims they’re more or less impossible to verify, especially compared to the significant quality of AMD’s own reference design.

Meanwhile it comes as a bit of a surprise that even with such a high phase count, ASUS’s default power limits are set relatively low. We’re told that the card’s default ASIC power limit is just 216W, and our testing largely concurs with this. The overall board TBP is still going to be close to AMD’s 275W value, but this means that Asus has clamped down on the bulk of the card’s TDP headroom by default. The card has enough headroom to sustain 1000MHz in all of our games – which is what really matters – while FurMark runs at a significantly lower frequency than any R9 Fury series cards built on AMD’s PCB as a result of the lower power limit. As a result ASUS also bumps up the power limit by 10% when in OC mode to make sure there’s enough headroom for the higher clockspeeds. Ultimately this doesn’t have a performance impact that we can find, and outside of FurMark it’s unlikely to save any power, but given what Fiji is capable of with respect to both performance and power consumption, this is an interesting design choice on ASUS’s part.

PCB aside, let’s cover the rest of the card. While the PCB is only 10.6” long, ASUS’s DirectCU III cooler is larger yet, slightly overhanging the PCB and extending the total length of the card to 12”. Here ASUS uses a collection of stiffeners, screws, and a backplate to reinforce the card and support the bulky heatsink, giving the resulting card a very sturdy design. In a first for any design we’ve seen thus far, the backplate is actually larger than the card, running the full 12” to match up with the heatsink, and like the Sapphire backplate includes a hole immediately behind the Fiji GPU to allow the many capacitors to better cool. Meanwhile builders with large hands and/or tiny cases will want to make note of the card’s additional height; while the card will fit most cases fine, you may want a magnetic screwdriver to secure the I/O bracket screws, as the additional height doesn’t leave much room for fingers.

For the STRIX ASUS is using one of the company’s triple-fan DirectCU III coolers. Starting at the top of the card with the fans, ASUS calls the fans on this design their “wing-blade” fans. Measuring 90mm in diameter, ASUS tells us that this fan design has been optimized to increase the amount of air pressure on the edge of the fans.

Meanwhile the STRIX also implements ASUS’s variation of zero fan speed idle technology, which the company calls 0dB Fan technology. As one of the first companies to implement zero fan speed idling, the STRIX series has become well known for this feature and the STRIX R9 Fury is no exception. Thanks to the card’s large heatsink ASUS is able to power down the fans entirely while the card is near or at idle, allowing the card to be virtually silent under those scenarios. In our testing this STRIX card has its fans kick in at 55C and shutting off again at 46C.

ASUS STRIX R9 Fury Zero Fan Idle Points
  GPU Temperature Fan Speed
Turn On 55C 28%
Turn Off 46C 25%

As for the DirectCU III heatsink on the STRIX, as one would expect ASUS has gone with a large and very powerful heatsink to cool the Fiji GPU underneath. The aluminum heatsink runs just shy of the full length of the card and features 5 different copper heatpipes, the largest of the two coming in at 10mm in diameter. The heatpipes in turn make almost direct contact with the GPU and HBM, with ASUS having installed a thin heatspeader of sorts to compensate for the uneven nature of the GPU and HBM stacks.

In terms of cooling performance AMD’s Catalyst Control Center reports that ASUS has capped the card at 39% fan speed, though in our experience the card actually tops out at 44%. At this level the card will typically reach 44% by the time it hits 70C, at which point temperatures will rise a bit more before the card reaches homeostasis. We’ve yet to see the card need to ramp past 44%, though if the temperature were to exceed the temperature target we expect that the fans would start to ramp up further. Without overclocking the highest temperature measured was 78C for FurMark, while Crysis 3 topped out at a cooler 71C.

Moving on, ASUS has also adorned the STRIX with a few cosmetic adjustments of their own. The top of the card features a backlit STRIX logo, which pulsates when the card is turned on. And like some prior ASUS cards, there are LEDs next to each of the PCIe power sockets to indicate whether there is a full connection. On that note, with the DirectCU III heatsink extending past the PCIe sockets, ASUS has once again flipped the sockets so that the tabs face the rear of the card, making it easier to plug and unplug the card even with the large heatsink.

Since this is an ASUS custom PCB, it also means that ASUS has been able to work in their own Display I/O configuration. Unlike the AMD reference PCB, for their custom PCB ASUS has retained a DL-DVI-D port, giving the card a total of 3x DisplayPorts, 1x HDMI port, and 1x DL-DVI-D port. So buyers with DL-DVI monitors not wanting to purchase adapters will want to pay special attention to ASUS’s card.

Finally, on the software front, the STRIX includes the latest iteration of ASUS’s GPU Tweak software, which is now called GPU Tweak II. Since the last time we took at look at GPU Tweak the software has undergone a significant UI overhaul, with ASUS giving it more distinct basic and professional modes. It’s through GPU Tweak II that the card’s OC mode can be accessed, which bumps up the card’s clockspeed to 1020MHz. Meanwhile the other basic overclocking and monitoring functions one would expect from a good overclocking software package are present; GPU Tweak II allows control over clockspeeds, fan speeds, and power targets, while also monitoring all of these features and more.

GPU Tweak II also includes a built-in copy of the XSplit game broadcasting software, along with a 1 year premium license. Finally, perhaps the oddest feature of GPU Tweak II is the software’s Gaming Booster feature, which is ASUS’s system optimization utility. Gaming Booster can adjust the system visual effects, system services, and perform memory defragmentation. To be frank, ASUS seems like they were struggling to come up with something to differentiate GPU Tweak II here; messing with system services is a bad idea, and system memory defragmentation is rarely necessary given the nature and abilities of Random Access Memory.

Wrapping things up, the ASUS STRIX R9 Fury will be the most expensive of the R9 Fury launch cards. ASUS is charging a $30 premium for the card, putting the MSRP at $579.

Meet The Sapphire Tri-X R9 Fury OC The Test


View All Comments

  • SolMiester - Saturday, July 11, 2015 - link

    WOW, so much fail from AMD...might as well kiss their ass goodbye!
    Pimping the Fury at 4k, when really even the 980Ti is borderline on occasion, and releasing a card with no OC headroom at the same price as its competitor!
  • ES_Revenge - Saturday, July 11, 2015 - link

    I didn't have too high hopes for the "regular" Fury [Pro] after the disappointing Fury X. However I have to say...this thing makes the Fury X look bad, plain and simple. With a pretty significant cut-down (numerically) in SPs and 32 fewer TMUs, you'd expect this thing to be more of a yawn. Instead it gives very near to Fury X performance and still faster than a GTX 980.

    The only problem with it is price. At $550 it still costs more than a GTX 980 and Fury has less OC potential. And at only $100 less than Fury X it's not really much of a deal considering the AIO/CLC with that is probably worth $60-80. So really you're only paying $30 or so for the performance increase of Fury X (which isn't that much but it's still faster). What I suggest AMD "needs to do" is price this thing near to where they have the 390X priced. Fury Pro at ~$400 price will pull sales from Nvidia's 980 so fast it's not funny. Accordingly the 390X should be priced lower as well.

    But I guess AMD can't really afford to undercut Nvidia at the moment so they're screwed either way. Price is high, people aren't going to bother; lower the price and people will buy but then maybe they're just losing money.

    But imagine buying one of these at $400ish, strapping on an Asetek AIO/CLC you might have lying around (perhaps with a Kraken bracket), and you have a tiny little card* with a LOT of GPU power and nice low temps, with performance like a Fury X. Well one can dream, right? lol

    *What I don't understand is why Asus did a custom PCB to make the thing *longer*??? One of the coolest things about Fury is how small the card is. They just went and ruined that--they took it and turned it back into a 290X, the clowns. While the Sapphire one still straps on an insanely large cooler, at least if you remove it you're still left with the as-intended short card.
  • FlushedBubblyJock - Thursday, July 16, 2015 - link

    can you even believe the 390x is at $429 and $469 and $479 ... the rebrand over 2.5 years old or so... i mean AMD has GONE NUTS. Reply
  • akamateau - Sunday, July 12, 2015 - link

    @Ryan Smith


    You ran a whole suite of synthetic Benchmarks yet you completely ignored DX12 Starswarm and 3dMarks API Overhead test.

    The question that I have is why did you omit DX12 benchmarks?


    It is also NOT synthetic but rather a full length game simulation; but you know this.

    3dMark is synthetic but it is THE prime indicator of the CPU to GPU data pipeline performance.

    They are also all we have right now to adequately judge the value of a $549 dollar AMD GPU vs a $649 nVidia GPU for new games coming up.

    Since better than 50% of games released this Christmas will be DX12 don't you think that consumers have a right to know how well a high performance API will work with a dGPU card designed to run on both Mantle and DX12?

    AMD did not position Fiji for DX11. This card IS designed for DX12 and Mantle.

    So show us how well it does.
  • Ryan Smith - Monday, July 13, 2015 - link

    The Star Swarm benchmark is, by design, a proof of concept. It is meant to showcase the benefits of DX12/Mantle as it applies to draw calls, not to compare the gaming performance of video cards.

    Furthermore the latest version is running a very old version of the engine that has seen many changes. We will not be able to include any Oxide engine games until Ashes of the Singularity (which looks really good, by the way) is out of beta.

    Finally, the 3DMark API Overhead test is not supposed to be used to compare video cards from different vendors. From the technical guide: "The API Overhead feature test is not a general-purpose GPU benchmark, and it should not be used to compare graphics cards from different vendors."
  • FlushedBubblyJock - Thursday, July 16, 2015 - link

    " Since better than 50% of games released this Christmas will be DX12 "

    It's always the amd fanboy future, with the svengali ESP blabbed in for full on PR BS...
  • akamateau - Sunday, July 12, 2015 - link

    @Ryan Smith

    Do you also realise that Fiji completely outclasses Maxwell and Tesla as well?

    Gaming is a sideshow. AMD is positioning Fury x to sell for $350+ as a single unit silicon for HPC. With HBM on the package!!!

    HPGPU computing is now up for grabs. Compaing the Fiji PACKAGE to the Maxwell or Tesla PACKAGE has AMD thoroughly outclassing the Professional Workstation and HPC silicon.

    HBM stacked memory can be configured as cache and still feed GDDR5 RAM for multiple monitors.

    AMD has several patents for just that while using HBM stacked memory.

    I think that AMD is quietly positioning Fiji and Greenland next for High Performance Computing.

    Fury X2 with 17 Tflps of single precision and almost 8Tflops dual precison is going to change the cluster server market.

    Of course Fury X2 will rock this Christmas.

    What will be the release price? I think less than $999!!!

    AMD has made a habit of being the grinch that stole nVidias Christmas.
  • Ryan Smith - Monday, July 13, 2015 - link

    Note that Fiji is not expected to appear in any HPC systems. It has no ECC, minimal speed FP64, and only 4GB of VRAM. HPC users are generally after processors with large amounts of memory and ECC, and frequently FP64 as well.

    AMD's HPC product for this cycle is the FirePro S9170, a 32GB Hawaii card:
  • FlushedBubblyJock - Thursday, July 16, 2015 - link

    ROFLMAO delusion after delusion... Reply
  • loguerto - Sunday, July 12, 2015 - link

    Looking at what happened with the old generation AMD and nvidia gpus, i wouldn't be surprised if after a few driver updates the fiji will be so ahead of maxwell. AMD always improved it's old architectures with software updates while nvidia quite never did that, actually they downgrade their old gpus so that they can sell their next overpriced SoC. Reply

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